Digital transformation in Museums

Conxa Rodà
Conxa RodàHead of Strategy, Innovation and Digital Transformation, Museu Nacional d'Art de Catalunya (Barcelona)
Digital as a transformation-driver
in museums
Pushing transformation in museums through digital
Conxa
Rodà
@innnova2
From a Museum - TEMPLE...
Museu Nacional d’Art de
Catalunya, Barcelona
... to a SOCIAL Museum
From NO PHOTOS / NO MOBILE to...
Please,
take a photo!
(and share it)
Ramon Casas galleries
Museu Nacional d’Art de
Catalunya, Barcelona
Photo: Marta Mérida
Digital transformation in Museums
Google search = 216.000 results
(and rising)
Google Searches related to
"digital transformation" definition
 organisational transformation definition
 transformation definition in computer graphics
 social transformation definition
 transformation definition bacteria
 business transformation definition
 cell transformation definition
Digital Transformation
Organisation
Strategy
Audiences
Content
Technology
Gerry McGovern (2016). Collaboration and leadership everywhere
“Digital transformation is first
and foremost cultural and
organisational”
Gerry McGovern
Digital Transformation /1_ Organisation
 transforms processes of working
 from siloes to cooperation
 requires training / new roles
 alters organisational structures
Is not just that Digital requires
organisational change.
Is that the organisational change
needed to evolve museums for the
new audiences’ needs, is pushed
and facilitated by digital.
@innova2
Digital Transformation =
ATTITUDES +
APTITUDES
Resistance to change
https://www.pinterest.com/aafkescheltens/change-management/
Cooperation is key
STRATEGY before TECHNOLOGY
Digital Transformation /2_ Strategy
Analyze
Define goals
Set priorities
Communicate
Evaluate
Mobile
Strategy
Comms.
Strategy
Marketing
Strategy
Digital
Transformation
Strategy
Content
Strategy
USER
Experience
ALL
strategies
to serve
USER needs
Photo: Conxa Rodà
Digital Transformation/3_ Audience[s]
From object - centered to
visitor - oriented
The Visitor Experience
Johns Hopkins Master students taking pictures of the ceiling at the
Fundació Dalí in Figueres, Catalonia. Photo: Conxa Rodà
The Museum as an Experience
Drawing in the galleries, Museu Nacional d’Art de Catalunya. Photo: Marta Mèrida
The Museum as an Experience
illustration School _ Escola Eina
Museu Nacional d’Art de Catalunya. Photo: Marta Mèrida
The
Museum
as an
Experience
Barcelona views
from the roof-
terrace of
Museu Nacional
d’Art de
Catalunya
Photo: Marta Mèrida
Image: www.friendfiler.com/targeting-social-media-audience/
Do we know our audiences?
Studying the Analytics =
making less intuitive and more
data-driven decisions
@innova2
Visitor Journey
“Thinking in terms of journey affects how
you think about everything: channel
roadmaps, project features, Museums
systems architecture, contentstrategy,
development, design, testing”
Catherine Devine
Museums and the Web Asia 2015
Visitor Journey
Tom Fishburne @marketoonist, https://marketoonist.com/2016/04/customer-journey.html
cartoon discovered via @sree
UniqueVisitors, a
participatory app
Museum Selfie Day
https://www.pinterest.com/museunacional/art-selfies/
Met Kids
www.metmuseum.org/art/online-features/metkids/
MUSEUM AS A CONNECTOR
Audiences
Conxa Rodà @innova2
and CONTENT AS A CONNECTION DRIVER
Digital Transformation /4_ Content
Content relevant, contextual
user - focused
museums as “media” organisations
new formats:
storytelling, VR, gamification
content strategy
Mapping #Taull1123
Photo: Eugeni Aguiló
St. Climent de Taüll, Vall de Boí, Catalan Pyrenées.
World Heritage Site
E-MAIL
NEWSLETTER
PRINT
PDFs
(catalogues,
Annual
repports)
Available online
USER
GENERATED
CONTENT
(UGC)
INTERACTIVE
MUSEOGRAPHY /
AUDIOGUIDES
MOBILE
SOCIAL
MEDIA
WEB
Consider ALL types of Content
Online / offline
@innova2
Focus on delivering meaning
over information
franklygreenwebb.com
Source: www.ishmaelscorner.com/five-storytelling-techniques-to-give-business-communications-liftoff/
The beauty / effectiveness of simplicity
The Museu Nacional d’Art de Catalunya online collection
www.museunacional.cat/en/collection-0
www.museunacional.cat/en/colleccio/apse-santa-maria-daneu/mestre-de-pedret/015874-000
Out of the box: collaborative platforms
Wikipedia
Google Art
project
Europeana
Collections/
Content
Out of the box: colaborative plataforms
a museum’s duty and a
public’s right
@innova2
OPEN Content =
Amsterdam museum, 2010
https://www.amsterdammuseum.nl/en/collection/online-collection
Digital Transformation /5_ Technology
From the digital presence concentrated
on the website
To a diversity of plataforms, devices and
channels
For multiple audiences
@innova2
“you’ve got to start with the
customer experience and work
backwards to the technology”
Steve Jobs, 1997
Source: http://everystevejobsvideo.com/qa-with-steve-jobs-wwdc-1997/ min 52:15
Collect & Connect_Auckland Memorial Museum
https://www.youtube.com/watch?v=Y9GpH-eSfm0
Project Tango_easy Wayfinding_AR
Source:
http://blog.guidigo.com/blog/guidigo-presents-the-first-project-tango-app-capable-of-3d-indoor-geo
Digital transformation in Museums
Source: MIT Center for Digital Business and Capgemini Consulting (2011) Digital
Transformation: A Road-Map for Billion-Dollar Organizations
3 main Challenges (general)
Digital challenges (in museums)
 digitising (still!)
 + content + multichannel
 + analytics
 better data integration
 greater integration online / onsite
INTERNAL:
 resistance to change
 culture of sharing
 training
Biggest Challenge
MY precious...
Overcoming resistances
to open data
for public use & reuse
@innova2
The Data revolution
www.icsu.org/news-centre/news/top-news/leading-science-groups-
urge-global-accord-on-open-data-in-a-big-data-world
PLAN but take ACTION…
TODAY!!
We all can be transformation agents
#museumnext
Thank you!
Gràcies!
Slides:
http://es.slideshare.net/innova3
Conxa Rodà
@innova2
www.museunacional.cat Photo: Museu Nacional d’Art de Catalunya,
by maguilor, Instagram
1 of 52

Recommended

8 challenges for museums on social media by
8 challenges for museums on social media8 challenges for museums on social media
8 challenges for museums on social mediaConxa Rodà
1.7K views21 slides
Museum digital trends_icofom by
Museum digital trends_icofomMuseum digital trends_icofom
Museum digital trends_icofomConxa Rodà
2.7K views28 slides
Digital Strategy Map for Museums by
Digital Strategy Map for MuseumsDigital Strategy Map for Museums
Digital Strategy Map for MuseumsConxa Rodà
6.1K views3 slides
Museum content strategy _#ConfabEU by
Museum content strategy _#ConfabEUMuseum content strategy _#ConfabEU
Museum content strategy _#ConfabEUConxa Rodà
3.3K views36 slides
Museums content strategy_workshop_ConxaRoda by
Museums content strategy_workshop_ConxaRodaMuseums content strategy_workshop_ConxaRoda
Museums content strategy_workshop_ConxaRodaConxa Rodà
5.7K views99 slides
Digital strategy Mnac_MuseumNext by
Digital strategy Mnac_MuseumNextDigital strategy Mnac_MuseumNext
Digital strategy Mnac_MuseumNextConxa Rodà
2.9K views42 slides

More Related Content

What's hot

Europeana Bcn Hackathon_2011 by
Europeana Bcn Hackathon_2011Europeana Bcn Hackathon_2011
Europeana Bcn Hackathon_2011Conxa Rodà
712 views14 slides
Antje Schmidt "Sharing is Caring - Hamburg Extension" by
Antje Schmidt "Sharing is Caring - Hamburg Extension"Antje Schmidt "Sharing is Caring - Hamburg Extension"
Antje Schmidt "Sharing is Caring - Hamburg Extension"Antje Schmidt
304 views8 slides
Digitally mediated youth engagement in GLAMs during the pandemic by
Digitally mediated youth engagement in GLAMs during the pandemicDigitally mediated youth engagement in GLAMs during the pandemic
Digitally mediated youth engagement in GLAMs during the pandemicWeb2Learn
236 views22 slides
20191011_BeMuseum_2019_Digital_Strategy by
20191011_BeMuseum_2019_Digital_Strategy20191011_BeMuseum_2019_Digital_Strategy
20191011_BeMuseum_2019_Digital_StrategyPACKED vzw
271 views111 slides
Social media in museum education by
Social media in museum educationSocial media in museum education
Social media in museum educationBianca Bocatius
1.8K views19 slides
Education and learning in museum by
Education and learning in museumEducation and learning in museum
Education and learning in museumBianca Bocatius
1.7K views19 slides

What's hot(18)

Europeana Bcn Hackathon_2011 by Conxa Rodà
Europeana Bcn Hackathon_2011Europeana Bcn Hackathon_2011
Europeana Bcn Hackathon_2011
Conxa Rodà712 views
Antje Schmidt "Sharing is Caring - Hamburg Extension" by Antje Schmidt
Antje Schmidt "Sharing is Caring - Hamburg Extension"Antje Schmidt "Sharing is Caring - Hamburg Extension"
Antje Schmidt "Sharing is Caring - Hamburg Extension"
Antje Schmidt304 views
Digitally mediated youth engagement in GLAMs during the pandemic by Web2Learn
Digitally mediated youth engagement in GLAMs during the pandemicDigitally mediated youth engagement in GLAMs during the pandemic
Digitally mediated youth engagement in GLAMs during the pandemic
Web2Learn236 views
20191011_BeMuseum_2019_Digital_Strategy by PACKED vzw
20191011_BeMuseum_2019_Digital_Strategy20191011_BeMuseum_2019_Digital_Strategy
20191011_BeMuseum_2019_Digital_Strategy
PACKED vzw271 views
Social media in museum education by Bianca Bocatius
Social media in museum educationSocial media in museum education
Social media in museum education
Bianca Bocatius1.8K views
Education and learning in museum by Bianca Bocatius
Education and learning in museumEducation and learning in museum
Education and learning in museum
Bianca Bocatius1.7K views
Introduction to Erasmus Open Data by liberTIC
Introduction to Erasmus Open DataIntroduction to Erasmus Open Data
Introduction to Erasmus Open Data
liberTIC1.1K views
MOVIO: Interactive digital storytelling for mediation and valorisation of cul... by Sam Habibi Minelli
MOVIO: Interactive digital storytelling for mediation and valorisation of cul...MOVIO: Interactive digital storytelling for mediation and valorisation of cul...
MOVIO: Interactive digital storytelling for mediation and valorisation of cul...
Sam Habibi Minelli2.5K views
German Museum Education with Social Media by Bianca Bocatius
German Museum Education with Social MediaGerman Museum Education with Social Media
German Museum Education with Social Media
Bianca Bocatius2.1K views
Digitally mediated youth engagement for GLAMs during the pandemic by Web2Learn
Digitally mediated youth engagement for GLAMs during the pandemicDigitally mediated youth engagement for GLAMs during the pandemic
Digitally mediated youth engagement for GLAMs during the pandemic
Web2Learn111 views
Social Inclusion Through Media Projects by sounddelivery
Social Inclusion Through Media ProjectsSocial Inclusion Through Media Projects
Social Inclusion Through Media Projects
sounddelivery709 views
Jan Simons (UvA) over call Reflective 6 van Horizon 2020 by Media Perspectives
Jan Simons (UvA) over call Reflective 6 van Horizon 2020Jan Simons (UvA) over call Reflective 6 van Horizon 2020
Jan Simons (UvA) over call Reflective 6 van Horizon 2020
Media Perspectives1.9K views
20190304_shifting_minds_open_belgium_2019 by Samuel Donvil
20190304_shifting_minds_open_belgium_201920190304_shifting_minds_open_belgium_2019
20190304_shifting_minds_open_belgium_2019
Samuel Donvil46 views
20190304 shifting minds_open_belgium_2019 by PACKED vzw
20190304 shifting minds_open_belgium_201920190304 shifting minds_open_belgium_2019
20190304 shifting minds_open_belgium_2019
PACKED vzw397 views
Google Glass, Wearable Technology and the Future of Museums by Neal Stimler
Google Glass, Wearable Technology and the Future of MuseumsGoogle Glass, Wearable Technology and the Future of Museums
Google Glass, Wearable Technology and the Future of Museums
Neal Stimler2.1K views
Ppt museum 2.0 by chiaralab
Ppt  museum 2.0Ppt  museum 2.0
Ppt museum 2.0
chiaralab936 views
RGCS 4th symposium_2020 lyon by David VALLAT
RGCS 4th symposium_2020 lyonRGCS 4th symposium_2020 lyon
RGCS 4th symposium_2020 lyon
David VALLAT249 views

Similar to Digital transformation in Museums

The Recurated Museum: II. Museums, Identity, & Community by
The Recurated Museum: II. Museums, Identity, & CommunityThe Recurated Museum: II. Museums, Identity, & Community
The Recurated Museum: II. Museums, Identity, & CommunityChristopher Morse
136 views40 slides
En_ ABSTRACT LIM4ALL.pdf by
En_ ABSTRACT LIM4ALL.pdfEn_ ABSTRACT LIM4ALL.pdf
En_ ABSTRACT LIM4ALL.pdfClaudia Lanteri
41 views6 slides
20180526 sam donvil_packed_public_domain_day by
20180526 sam donvil_packed_public_domain_day20180526 sam donvil_packed_public_domain_day
20180526 sam donvil_packed_public_domain_dayPACKED vzw
238 views33 slides
Sam Donvil PACKED public domain day 2018 by
Sam Donvil PACKED public domain day 2018Sam Donvil PACKED public domain day 2018
Sam Donvil PACKED public domain day 2018meemoo, Vlaams instituut voor het archief
135 views33 slides
BeMuseum 2019 Digital Strategy by
BeMuseum 2019 Digital StrategyBeMuseum 2019 Digital Strategy
BeMuseum 2019 Digital Strategymeemoo, Vlaams instituut voor het archief
132 views111 slides
The #svegliamuseo project and the concept of a network of digital communicati... by
The #svegliamuseo project and the concept of a network of digital communicati...The #svegliamuseo project and the concept of a network of digital communicati...
The #svegliamuseo project and the concept of a network of digital communicati...#svegliamuseo
674 views30 slides

Similar to Digital transformation in Museums(20)

The Recurated Museum: II. Museums, Identity, & Community by Christopher Morse
The Recurated Museum: II. Museums, Identity, & CommunityThe Recurated Museum: II. Museums, Identity, & Community
The Recurated Museum: II. Museums, Identity, & Community
Christopher Morse136 views
20180526 sam donvil_packed_public_domain_day by PACKED vzw
20180526 sam donvil_packed_public_domain_day20180526 sam donvil_packed_public_domain_day
20180526 sam donvil_packed_public_domain_day
PACKED vzw238 views
The #svegliamuseo project and the concept of a network of digital communicati... by #svegliamuseo
The #svegliamuseo project and the concept of a network of digital communicati...The #svegliamuseo project and the concept of a network of digital communicati...
The #svegliamuseo project and the concept of a network of digital communicati...
#svegliamuseo674 views
Towards an open, participatory cultural heritage by Merete Sanderhoff
Towards an open, participatory cultural heritageTowards an open, participatory cultural heritage
Towards an open, participatory cultural heritage
Merete Sanderhoff5.3K views
Coding da Vinci Schleswig-Holstein 2021 Keynote by Merete Sanderhoff
Coding da Vinci Schleswig-Holstein 2021 Keynote Coding da Vinci Schleswig-Holstein 2021 Keynote
Coding da Vinci Schleswig-Holstein 2021 Keynote
Merete Sanderhoff428 views
ICTs in Cultural Management 2016 by Diana Pinos
ICTs in Cultural Management 2016 ICTs in Cultural Management 2016
ICTs in Cultural Management 2016
Diana Pinos269 views
Publiekswerking En Nieuwe Media In Musea by admkrm
Publiekswerking En Nieuwe Media In MuseaPubliekswerking En Nieuwe Media In Musea
Publiekswerking En Nieuwe Media In Musea
admkrm445 views
Aam Emergingdigitalmuseum 090503 by Mark Hayward
Aam Emergingdigitalmuseum 090503Aam Emergingdigitalmuseum 090503
Aam Emergingdigitalmuseum 090503
Mark Hayward303 views
Mind the Gap by amuseevous
Mind the GapMind the Gap
Mind the Gap
amuseevous318 views
From Digitisation to Preservation, Creative Re-Use of Cultural Content, and C... by Lizzy Komen
From Digitisation to Preservation, Creative Re-Use of Cultural Content, and C...From Digitisation to Preservation, Creative Re-Use of Cultural Content, and C...
From Digitisation to Preservation, Creative Re-Use of Cultural Content, and C...
Lizzy Komen556 views
A Museum Journey from Web 1.0 to Web 2.0 by Conxa Rodà
A Museum Journey from Web 1.0 to Web 2.0A Museum Journey from Web 1.0 to Web 2.0
A Museum Journey from Web 1.0 to Web 2.0
Conxa Rodà1.2K views

More from Conxa Rodà

Ux museus_Experiència d'usuari al museu by
Ux museus_Experiència d'usuari al museuUx museus_Experiència d'usuari al museu
Ux museus_Experiència d'usuari al museuConxa Rodà
712 views34 slides
Digitale transformation museenimnetz_conxarodà by
Digitale transformation museenimnetz_conxarodàDigitale transformation museenimnetz_conxarodà
Digitale transformation museenimnetz_conxarodàConxa Rodà
1.3K views56 slides
10 tendencias museos conxa_rodà by
10 tendencias museos conxa_rodà10 tendencias museos conxa_rodà
10 tendencias museos conxa_rodàConxa Rodà
1.4K views50 slides
Transformación digital museos_conxa_roda by
Transformación digital museos_conxa_rodaTransformación digital museos_conxa_roda
Transformación digital museos_conxa_rodaConxa Rodà
2.1K views39 slides
Museo Conector by
Museo ConectorMuseo Conector
Museo ConectorConxa Rodà
2.7K views38 slides
8 reptes dels museus a xarxes socials by
8 reptes dels museus a xarxes socials8 reptes dels museus a xarxes socials
8 reptes dels museus a xarxes socialsConxa Rodà
1.2K views21 slides

More from Conxa Rodà(13)

Ux museus_Experiència d'usuari al museu by Conxa Rodà
Ux museus_Experiència d'usuari al museuUx museus_Experiència d'usuari al museu
Ux museus_Experiència d'usuari al museu
Conxa Rodà712 views
Digitale transformation museenimnetz_conxarodà by Conxa Rodà
Digitale transformation museenimnetz_conxarodàDigitale transformation museenimnetz_conxarodà
Digitale transformation museenimnetz_conxarodà
Conxa Rodà1.3K views
10 tendencias museos conxa_rodà by Conxa Rodà
10 tendencias museos conxa_rodà10 tendencias museos conxa_rodà
10 tendencias museos conxa_rodà
Conxa Rodà1.4K views
Transformación digital museos_conxa_roda by Conxa Rodà
Transformación digital museos_conxa_rodaTransformación digital museos_conxa_roda
Transformación digital museos_conxa_roda
Conxa Rodà2.1K views
Museo Conector by Conxa Rodà
Museo ConectorMuseo Conector
Museo Conector
Conxa Rodà2.7K views
8 reptes dels museus a xarxes socials by Conxa Rodà
8 reptes dels museus a xarxes socials8 reptes dels museus a xarxes socials
8 reptes dels museus a xarxes socials
Conxa Rodà1.2K views
Projectes digitals educatius de museus by Conxa Rodà
Projectes digitals educatius de museusProjectes digitals educatius de museus
Projectes digitals educatius de museus
Conxa Rodà955 views
Mapa estrategia digital_museus by Conxa Rodà
Mapa estrategia digital_museusMapa estrategia digital_museus
Mapa estrategia digital_museus
Conxa Rodà537 views
Museu Picasso 2.0 and other digital stories by Conxa Rodà
Museu Picasso 2.0 and other digital storiesMuseu Picasso 2.0 and other digital stories
Museu Picasso 2.0 and other digital stories
Conxa Rodà1.1K views
Web 2.0 Project Museu Picasso Barcelona by Conxa Rodà
Web 2.0 Project Museu Picasso BarcelonaWeb 2.0 Project Museu Picasso Barcelona
Web 2.0 Project Museu Picasso Barcelona
Conxa Rodà785 views
Museu Picasso web redesign by Conxa Rodà
Museu Picasso web redesignMuseu Picasso web redesign
Museu Picasso web redesign
Conxa Rodà908 views

Recently uploaded

A manifesto for better organisations by
A manifesto for better organisationsA manifesto for better organisations
A manifesto for better organisationsAndrew Ormerod
28 views13 slides
Creating Unity Through Systems Thinking - Southern Cross Case Study.pptx by
Creating Unity Through Systems Thinking - Southern Cross Case Study.pptxCreating Unity Through Systems Thinking - Southern Cross Case Study.pptx
Creating Unity Through Systems Thinking - Southern Cross Case Study.pptxy9v9xbdk72
16 views26 slides
EC Oral presentation .pdf by
EC Oral presentation .pdfEC Oral presentation .pdf
EC Oral presentation .pdfmeeraalyafei2
10 views10 slides
Narcissism vs Leadership (1).pdf by
Narcissism vs Leadership (1).pdfNarcissism vs Leadership (1).pdf
Narcissism vs Leadership (1).pdfkullmd
13 views5 slides
Correspondence to Claire C.pdf by
Correspondence to Claire C.pdfCorrespondence to Claire C.pdf
Correspondence to Claire C.pdf1978pjkmgfgh
11 views9 slides
Intuitively Moving Institutions Towards Global Regulatory Resilience by
Intuitively Moving Institutions Towards Global Regulatory Resilience Intuitively Moving Institutions Towards Global Regulatory Resilience
Intuitively Moving Institutions Towards Global Regulatory Resilience Ajaz Hussain
142 views79 slides

Recently uploaded(11)

A manifesto for better organisations by Andrew Ormerod
A manifesto for better organisationsA manifesto for better organisations
A manifesto for better organisations
Andrew Ormerod28 views
Creating Unity Through Systems Thinking - Southern Cross Case Study.pptx by y9v9xbdk72
Creating Unity Through Systems Thinking - Southern Cross Case Study.pptxCreating Unity Through Systems Thinking - Southern Cross Case Study.pptx
Creating Unity Through Systems Thinking - Southern Cross Case Study.pptx
y9v9xbdk7216 views
Narcissism vs Leadership (1).pdf by kullmd
Narcissism vs Leadership (1).pdfNarcissism vs Leadership (1).pdf
Narcissism vs Leadership (1).pdf
kullmd13 views
Correspondence to Claire C.pdf by 1978pjkmgfgh
Correspondence to Claire C.pdfCorrespondence to Claire C.pdf
Correspondence to Claire C.pdf
1978pjkmgfgh11 views
Intuitively Moving Institutions Towards Global Regulatory Resilience by Ajaz Hussain
Intuitively Moving Institutions Towards Global Regulatory Resilience Intuitively Moving Institutions Towards Global Regulatory Resilience
Intuitively Moving Institutions Towards Global Regulatory Resilience
Ajaz Hussain142 views
Cracking the Optimism vs Pessimism Code.pptx by Workforce Group
Cracking the Optimism vs Pessimism Code.pptxCracking the Optimism vs Pessimism Code.pptx
Cracking the Optimism vs Pessimism Code.pptx
Workforce Group39 views

Digital transformation in Museums

Editor's Notes

  1. <number>
  2. <number>
  3.  
  4. <number>