College of DuPage Fundraising Tips for Student Clubs

403 views

Published on

Published in: Education
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
403
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

College of DuPage Fundraising Tips for Student Clubs

  1. 1. Fundraising Tips COD Living Leadership Program September 26, 2013
  2. 2. The WHY & Challenges • How many have donated to a cause? • Why do you give to causes? • How many have fundraised? • What are some challenges of fundraising?
  3. 3. Overview • Traditional Fundraising • BEYOND Bake Sales • WAY BEYOND Bake Sales – Online Fundraising Myth!
  4. 4. Assessing Needs • Examine where funds currently go • Identify resources to improve the club • Establish goals • Brainstorm projects • What are your estimated costs/resources?
  5. 5. Common Fundraisers • Vendor Sales – During fall and spring semester • Bakes Sales – Sign up for a table anytime – Clubs can purchase supplies to make items or members can bake and donate items for sale • Club Grants – Detailed info available in Student Life
  6. 6. BEYOND Bakes Sales • 2 Types of Strategies – Personal Appeals – Special Events / Activities
  7. 7. Personal Appeal • Direct request for support from individuals, other clubs, organizations, businesses, and corporations. – Face-to-face – Letter or e-mail citing your club’s webpage – Phone
  8. 8. Personal Appeal • Personal appeals are the most effective way to raise money. – Identify your prospects • Make a list – Ask your prospects • Select your approach • Select style of message • Suggest level of giving – Thank donors
  9. 9. Special Events / Activities • General Event Ideas – Parties/get-togethers with a variety of themes – Sell something – Store front collection – Coupon / Voucher Fundraising – Home-based Retail Organizations
  10. 10. Special Events / Activities • Important Tips – A successful fundraising event takes ADVANCED planning and TEAMWORK – Do the math. Be realistic about your EXPENSES and your potential INCOME – Keep your fundraiser SHORT and SWEET
  11. 11. General Tips • Asking for a donation is not begging • Have specifics on exactly where the donations will go • Part of the process is building relationships • Do not be afraid of the “no” • Be pleasant about taking rejection. • Regardless of the donation outcome, always say “Thank You”.
  12. 12. WAY BEYOND Bake Sales Online fundraising is here! •Crowd-funding: the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.
  13. 13. Student Launcher • 6 Steps to Online Student Fundraising – Pick you weapon – Make it tangible – Build your story – Tell your story – Champion your donors – Close the feedback loop
  14. 14. Pick Your Weapon Student Launcher
  15. 15. Make it Tangible • When a donor gives $, they want to know their $ is going towards something. • Being specific = Higher giving rates vs Help Support a Local Food Bank 500 Meals for Local Homeless
  16. 16. Build Your Story • Why does your project matter? – Describe your project, highlighting WHY • Video or Picture – Telling who you are – Telling the story – Asking for support – Thanking everyone
  17. 17. Tell Your Story • Avoid the MASS BLAST • Divide donors into – High Probability – Low Probability • Personalize Outreach • Follow Up • The Final Plea
  18. 18. Champion Your Donors • Do it right away! – Spread good feelings around – Current donors will be your best marketers – “Thank Yous” pave the way for the final plea – … and for coming back next year! • Use social media
  19. 19. Close the Feedback Loop • After the project is completed • Thank donors in a special way – They will feel great! – Secures future giving!
  20. 20. Questions? Stephanie Quirk Coordinator of Student Life quirks@cod.edu 630-942-2243

×