A Deck about what should be in your Seed or Series A presentation deck to investors

1. Immad@Heyzap.com

2. Preface: Immad@Heyzap.com
This
is
the
best
order
to
build
your
deck
and
retain
good
flow:
1.
Team
5.
Distribution
Strategy
2.
Market
6.
Business
Model
3.
Demo
7.
Competition
4.
Traction
8.
Fund
Raising
Status

3. The Start: Immad@Heyzap.com
• Who
you
are
&
what
makes
you
extraordinary
• What
makes
you
the
right
person
to
execute
this
idea
• 3
key
points
on
each
key
team
member
e.g.
2006
-­‐
Computer
Science,
Cambridge
2007
-­‐
Founded/Sold
clickpass.com
2008
-­‐Founded
Heyzap.com

4. Immad@Heyzap.com
• Total
size
of
market
–
more
then
$1bn
is
ideal
• Major
market
trends
• How
the
market
is
relevant
to
your
idea
• Put
the
investor
in
a
multi-­‐billion
dollar
market
mindset

5. Immad@Heyzap.com
• Do
a
live
demo
• Keep
it
simple,
interesting
and
engaging
• Showcase
your
products
strength
and
differentiation.

6. The Middle: Immad@Heyzap.com
• Graphs
are
the
best
way
to
convey
traction
numbers.
• Pick
the
most
relevant
metrics
to
show
growth.
• Exponential
or
“hockey-­‐stick”
growth
=
investors
dream
e.g.
Hockey-­‐stick
growth
from
twitter

7. The Start: Immad@Heyzap.com
• What
are
your
current
user
acquisi;on
channels
• How
do
those
channels
scale
• New
distribu;on
channels
to
explore
• Distribu;on
is
an
exact
science,
you
must
have
credible
data
to
support
each
channel’s
success

8. Immad@Heyzap.com
• How
will
your
business
make
money?
• Should
have
some
revenue
forecasts
backing
it
especially
if
you
are
not
seed
stage
• Preferably
have
parts
of
the
business
model
tested
with
data.

9. Immad@Heyzap.com
• Can
help
demonstrate
the
size
of
the
market
• Reinforce
your
differentiating
aspects
• Ideally
within
the
startups
in
your
market
you
should
be
a
market
leader/top
3

10. The End: Immad@Heyzap.com
• Spend
10
minutes
+
talking
about
fund
raising
• How
much
you
are
raising
and
at
what
valuation
• Who
were
your
previous
investors
• Who
has
committed
in
the
new
round
• Go
for
a
close
if
investor
is
interested

11. Epilogue: Immad@Heyzap.com
You
have
now
shown
you:
• Have
a
Great
Team
&
have
a
great
product
• Have
ability
to
executing
in
a
large
market
• Are
receiving
amazing
traction
• Have
a
sustainable
distribution
strategy
• Are
going
to
make
a
lot
of
revenue
• Are
Superior
than
your
competitors
• Are
Getting
a
lot
of
momentum
in
your
fundraising

12. Immad@Heyzap.com
INTERNET
HIGH-FIVE.
PLACE HAND
HERE