Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Pitch deck templates for seed capital

3,799 views

Published on

Slide dari sesi Roundtable Disscussion : "Bagaimana membuat pitch deck yang menarik perhatian investor?"
Credit to : Kevin Darmawan, Managing Partner Coffee Ventures

Published in: Investor Relations

Pitch deck templates for seed capital

  1. 1. What Every Investor Wants Entrepreneurs to Know Pitch Decks 101 Credit: NextView Ventures
  2. 2. Seed stage – It’s all about belief and promise People – Why You? Potential – Why does it matter? 2 Risk – How will you eliminate the risk? Tell us your story!
  3. 3. Seed stage – It’s all about belief and promise 2 Tell us your story! • Founder-Market Fit. • Track record, thought-process, aptitude, attitude, genuine. People – Why You?
  4. 4. Seed stage – It’s all about belief and promise 2 Tell us your story! • Why should the investors believe that this problem need to be solved? • Why your solution has to exist? Potential – Why does it matter?
  5. 5. Seed stage – It’s all about belief and promise 2 Tell us your story! • Product • Team • Market • Go-to-market • Financial Which ones that you will focus on? Why? Risk – How will you eliminate the risk?
  6. 6. E x a m p l e C o m p a n y Confidential Investor Presentation January 2014
  7. 7. Executive Summary What We Do: • ExampleCo is a [zero-jargon description of product] used by [broad but addressable market] to [benefits]. • We are focused on the [$X billion target niche] market. Current Status: We are [company stage, e.g. pre-revenue, pre-launch, etc.]. Traction to date includes: • (Month or Quarter 1): X key metric, Y key metric • (Month or Quarter 2): X key metric, Y key metric Currently Raising: • [$X-Y million] seed round. • Previously raised [$X million] from [investors]. Team Experience Pilot Customers/Partners Logos of Past Companies & Top Schools Logos or Other Proof of Early Traction 2
  8. 8. Problem [The succinct problem statement you aim to address goes here. Use plain language – no jargon.] [Customer Tries Something] [Here’s Their Terrible Pain] [Existing Solutions Are Broken/Nonexistent] 3
  9. 9. Solution Explanation of Actions Taken Explanation of Actions Taken Explanation of Outcomes 1-2 Product Screens [The succinct summary of the solution goes here. This often sounds like your company mission.] • [List a few key benefits and features here.] 4
  10. 10. Go-To-Market In ONE slide, convey one or more of the following: 1. Your unfair distribution advantage – What’s the one thing that sets you apart when it comes to distribution? 2. Your initial customer/user acquisition strategy – What channels are you thinking about? What data can you share based on past tests? What tech integrations are you building? 3. Your initial marquee partners or customers, if applicable – Who are your earliest “true believers” that will help you gain traction and/or generate word-of-mouth? Who’s already in your camp that has a recognizable brand, history of success, or enough confidence in your company and product to partner or buy early on? 5 What to Know to Create Yours
  11. 11. Go-To-Market Total Addressable Market: [$XB industry] Distribution Strategy: [Your unique advantage + channels you plan to test Launch [Dates] Traction [Dates] Growth [Dates] Main Focus: Priority Tasks: Target Results: [X] [X] [X] [X] [X] [X] [Launch web & iOS app] • [Improve signup flow • Finalize user referral process • Accepted to App Store • Drive initial signups • Measure DAU totals] • [X initial users • Convert X% of existing email list • Understand DAU & optimize] 5
  12. 12. Traction to Date • [Key Metric #1] • [Key Metric #2] • [Key Metric #3] 6
  13. 13. Looking Forward • We are seeking [$X]. • We aim to [major goals] in the next [timeframe]. Team Building Company Progress May June July Aug Sept Oct Hire A, B, C] Hire X, Y, Z Launch Goal Goal Goal 7
  14. 14. FAQs
  15. 15. Team Headshot Headshot Name, Current Title Name, Current Title Past Company Logo • Title or Relevant Function • Impressive Achievement Past Company Logo • Title or Relevant Function • Impressive Achievement Past Company Logo • Title or Relevant Function • Impressive Achievement Past Company Logo • Title or Relevant Function • Impressive Achievement 9
  16. 16. Competition [Low Thing] [High Thing] [High Thing] [Low Thing] Logo Logo Logo Logo Logo We are stronger than the competition in [key differentiators]. We are threatened by the competition in [honest worries you have]. 10
  17. 17. Use of Proceeds Q1 Q2 Q3 Q4 YEAR Q1 Q2 Q3 Q4 YEAR Projected Headcount Projected Customers Revenue Salaries + Overhead Other (Professional Fees, Rent, Utilities, Travel, etc.) Cash Burn Total Cash Burn • Build team of [X] • [Biggest product milestone – e.g. launch beta in X months] • Product/market fit and [X customers/users] in [X] months 11
  18. 18. Marketing Deep Dive In ONE slide, convey how you’ll drive growth through one of the following : 1. Your actual marketing funnel and results to date 2. Your product’s built-in growth drivers (referrals, network effects, etc.) 3. Proposed tactics you plan to deploy over time The Next 3 Slides Show Examples 12 What to Know to Create Yours
  19. 19. Marketing Deep Dive Example 1 of 3 [Description of Total Target Market] [Channel 1] [Channel 2] [Channel 3] [Conversion Action 1] (e.g. Lead, Free User, Trial, Demo, etc.) [Conversion 2 or Retention] (e.g. MQL, 1-7-30-Day Active Users, Critical/Sticky Feature Usage, etc.) Revenue LTV User Acquisition Conversion and/or Retention Monetization In Progress/Su cceeding (Continue to Optimize) Launch or Improve (Starting Soon) Test/Validat e Hypotheses (Starting Later) 12
  20. 20. Marketing Deep Dive Example 2 of 3 User Network Effects/Product Virality Context Context Context Context Product Feature Product Feature 12
  21. 21. Tactic Tactic Tactic Marketing Deep Dive Example 3 of 3 #Customers Time Tactic Tactic Tactic Tactic [X] Customers Tactic Tactic Path to [X] Customers 12
  22. 22. Traction Deep Dive • Data Point • Data Point • Data Point 13
  23. 23. [ExampleCo makes X easier and cheaper.] [Save Time: ExampleCo does X for you] . [Save Money: X% more cost-effective on average.] How Customers Use [ExampleCo]: 1. [X] 2. [Y] 3. [Z] How It Works 14
  24. 24. Product Screens 1 2 3 4 15
  25. 25. Product Roadmap Bucket1Bucket2Bucket3 May June July Aug Sept Oct Milestone Milestone Milestone Milestone Milestone Milestone Milestone Milestone Milestone Milestone Milestone Milestone 16
  26. 26. Customer Validation Headshot Headshot Logo Logo “Quote.” “Quote.” Test Customer Logos • Proof of concept data point • Proof of concept data point • Proof of concept data point • Proof of concept data point 17
  27. 27. Financials/Budget Revenue Q1 Q2 Q3 Q4 Year1 Q1 Q2 Q3 Q4 Year2 Item $X $X $X $X $X $X $X $X $X $X Item $X $X $X $X $X $X $X $X $X $X Total Revenue $X $X $X $X $X $X $X $X $X $X Cost of goods sold Item $X $X $X $X $X $X $X $X $X $X Item $X $X $X $X $X $X $X $X $X $X Total COGs $X $X $X $X $X $X $X $X $X $X Gross Profit $X $X $X $X $X $X $X $X $X $X Gross Margin X% X% X% X% X% X% X% X% X% X% Expenses Item $X $X $X $X $X $X $X $X $X $X Item $X $X $X $X $X $X $X $X $X $X Total Expenses $X $X $X $X $X $X $X $X $X $X EBITDA ($X) ($X) ($X) ($X) ($X) ($X) ($X) ($X) ($X) ($X) Other Income (Loss) ($X) ($X) ($X) ($X) ($X) ($X) ($X) ($X) ($X) ($X) Net Income (Loss) ($X) ($X) ($X) ($X) ($X) ($X) ($X) ($X) ($X) ($X) 18
  28. 28. Unit Economics (Showing [X] months trailing.) Averages Meetings/Events Booked X Rental Rate $X Utilization X% Revenue for Venue $X Commission % X% Gross Revenue $X Cost Channel/Partnerships Direct Acquisition Cost-per-lead -- $X Partner Commission $X -- Service Agent $X $X Net Revenue $X $X Margin % X% X% Example: A Venue Booking Service [Provide context for a given item as needed] 19
  29. 29. Market Size/Trends [$XB ] total market opportunity [$XB] Go-to- Market Related Data Points • Data point/statement (Source) • Data point/statement (Source) • Data point/statement (Source) • Data point/statement (Source) • Data point/statement (Source) • Data point/statement (Source) • Data point/statement (Source) • Data point/statement (Source) • Data point/statement (Source) 20 Do Both Top-Down & Bottom-Up!
  30. 30. Exit Comparisons Startup Buyer acq. by [$X] VC VC Startup Buyer acq. by [$X] VC VC Startup Buyer acq. by [$X] VC VC Public Co [market cap] Public Co [market cap] Public Co [market cap] • Startups in the [industry niche] space are acquisition targets for companies such as [Examples], at valuations around [N] times price/sale. 21
  31. 31. Partners/Biz Dev Logos of Early Partners Logos of Future Potential Partners Current Partners: Target Partners: 22
  32. 32. Monetization [B2B SaaS Business Model] [Sales Strategy: Free trial and bottom-up selling] [Pricing: $X to $Y per user per month] [Operating Margins: Over X%] 23 Example: B2B SaaS
  33. 33. Challenges/Risks • [Challenge #1 – context] • [Challenge #2 – context] • [Challenge #3 – context] 24
  34. 34. Why Now? Trend, Factor, or Data Point Trend, Factor, or Data Point Trend, Factor, or Data Point Trend, Factor, or Data Point icon icon iconicon 25
  35. 35. kevin@coffeevc.com Thank you Credit: NextView Ventures

×