This document discusses audience profiles and uses of media. It analyzes primary and secondary audiences for different age groups. It then defines the "hypodermic needle" effect and provides an example. Several sections outline uses and gratifications of media for information, decision making, curiosity, learning, personal identity, social interaction, and entertainment. The document also gives examples of consumer generated content on YouTube, Instagram, and games, and discusses the advantages for media producers and motivations for audiences to generate content.

1. Theory- Audience
Tavis Cook

2. Audience Profile
• Primary Audience
– 20-35 males – decaying youth in the ruptures of seminal generation
of the compounds of the substrate of anxious aesthetic.
• Secondary Audience
– 55-65 males – the inhabitants of the cages of moral prejudices; the
embodiments of fear in itself…

3. Audience Profile
• Primary Audience
– 25-30 – they seek to dare themselves to revel in the real sense of
lustful conquest – certainly a sporadic immersion!
• Secondary Audience
– 65-85 – perverted old men or do they wish to nurture their taste for
real emotion in the French culture… for maybe nostalgia? Who can
tell?

4. Audience Profile
• Primary Audience
– 18-22 – captures the riveting idealism of the conquests of artistic
expression and the breakaway of solid fronts of homogeneity –
merging into one singularity.
• Secondary Audience
– 40-50 – witness the contexts of the image…

5. Hypodermic Needle
• Definition
– Where an audience immediately believes and accepts what it is told by the media
• Example
– the ideal of the princess… reflected in Disney films especially nurtures the commodity of beauty… refines and upgrades its detail in each segments of
nourishments.

6. Uses and Gratifications Information
• Finding information / news – I use the BBC News website to find out information.
• Seeking advice or help with decision making – research the best options regarding the decision etc.
• Satisfy curiosity – use YouTube, search engines etc. in reference to the ethos of curiosity
• To learn – BBC Bitesize etc.

7. Uses and Gratifications Personal
Identity
• - Reinforcing personal values – films which reflect the values of my worldview
• - Developing behavioural traits – various forms of media-based programming i.e. trauma etc.
• - Identify with valued other in the media (aspiration figure- real or fictional – find the sources of the plots, a factor of relatability…

8. Uses and Gratifications Integration and
Social Interaction
• - Identifying with others – find similarities in the core of the persona
• - Belonging – find a sense of profound connection in various references of origin etc.
• - Topic for social interaction – a subject of day to day life.
• - A substitute for real-world companionship – chatrooms, videochats… social networks in general provide adequate online communication.

9. Uses and Gratifications Entertainment
• - Escapism – allows you to escape the hardships of reality itself
• - Relaxation – can provide an easily accessible away to “get cosy” to say the least… media pertains to all ages in its wide range of formats.
• - Enjoyment – the wide choice allows you to immerse yourself in your interests and hobbies… reflected in that media

10. Consumer Generated Content
• Example
– YouTube
– Users create their own videos and submit them to a YouTube to use to generate money
– Instagram
– Users submit images, wavering their ownership of images allowing Instagram to use the images commercially
– Little Big Planet/Disney Infinity
– Users are given the tools and encouraged to create content for the game.
• What are the advantages to media producers?
– Allows them to attract advertisements etc. and other forms of media which can generate profit
• Why would the audience generate content?
Because they want to attract attention to themselves – experience the new found media…