Presentation 5/5 Piyush Gupta IITK

1. How should Company choose the Most Attractive Target Market?
Identifying Market Segment and Targets

2. Approaches to Choose
Attractive Markets

3. Approach 1
Industry competitors
“It is Important to look for the already existing
players in a certain domain which could pose
stringent competition or Rivalry”

4. For Services like E-Commerce already Existing
Biggies Can pose a lot of Competition at your End

5. Approach 2
Be ware of the new
entrants
“Keeping an Watchful eye on the Segment with the High
entry Barrier & Low Exit Barrier”

6. A new Player in real state business

7. Approach 3
Substitute product
“One should make Sure that there does not exist any
substitute product for your own product which is being
used in a popular way”

8. Bargaining power
Approach 4

9. “Amazon offering Books at cheaper price than the local stores has
increased the bargaining power of customers”