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How should a company choose the most attractive target markets
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How should a company choose the most attractive target markets
1.
Identifying Market Segments and Targets How
should a company choose the most attractive target markets?
2.
There are 4 criteria's
to choose attractive market
3.
Analyse Segment rivals It is
Important to look for the already existing players in a certain domain which could pose competition
4.
Stiff Competition in
Cellular industry
5.
Beware of new entrants Keeping
an Watchful eye on the Segment with the High entry Barrier & Low Exit Barrier
6.
Snapdeal successfully entered into
a market earlier dominated by flipkart and amazon
7.
Substitute product make Sure
that there does not exist any substitute product for your own product which is being used in a popular way
8.
Substitute product of noodles
9.
make Sure that
supplier as well as buyer doesn't possess strong bargaining power. Bargaining power is more when buyers and suppliers are organised Bargaining power of supplier and buyer
10.
Disclaimer Created by Kartik Singla Thapar
University during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com
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