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What are the requirements for effective segmentation

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Sameer Mathur
Sameer Mathur

Requirements for effective segmentation.

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Identifying Market Segments and Targets What are the requirements for effective segmentation?
5 Key criteria's for Effective Segmentation
Based on Size, Purchasing Power & Characteristics of the Segment Measurable
Knowing whether the Segment is Larger and Profitable enough to Serve the Customers Substantial
The segment can be effectively reached and served Accessible
Segments should be clearly defined to avoid doubt about which part of the market, the firm's marketing activities are aimed at differentiable
Proper Action must be Formulated for serving the Segment Actionable
Disclaimer Created by Kartik Singla Thapar University during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com

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What are the requirements for effective segmentation