Evaluation question 2 a2 media

1. Evaluation Question 2:
How is the combination of your main product and
ancillary texts

2.  Using the same font and having the title
located in a large text size means that all
3 texts can be easily recognized to be of
the same film. So if people have seen one
they recognize it somewhere else
Title synergy

3.  The tagline is featured in the trailer and
the poster. This is because these are both
created solely to promote the film and the
magazine is created so that people read
the articles about films not just the
plotlines etc.
 It’s a short catchy tagline and the fact
that it creates a phrase when you include
the title into it makes the whole thing
more memorable.
Tagline

4.  The date of the film is displayed on the trailer and the film poster. This also
helps to hammer the date into the memories of people who will see it more
than once. Also the magazine is a may edition meaning that it would be
drawing close to the release date of Beneath, released in June, so its long
enough for people to wait for it to arrive but not so long that they forget about
it if they read the articles (one very effective way of using the date was the
film ‘immortals’ which used the release date as 11/11/11 which is a unique
date which was really easy to remember so everyone knew when It was
coming out.)
 The only inconstancy is that my poster has the actual date for release whereas
my film trailer has just the month it would be released in. However the
magazine article would not have featured as the headline article if it was only
at teaser trailer stage as the teaser trailers are often released early on in the
promotion of the film just to draw viewers attention to it. And the magazine
would only feature a headline article from a film which was going to be
released relatively soon.
Date

5.  Institutional information also connects the trailer and
the poster as people may recognize: actors, producers,
directors etc and they remember who makes what and
what the films turn out to be like.
 Its all be kept in the same font sizes so that people are
even more likely to recognize the similarities.
Institutional info

6.  The use of the same characters is plain to
see in the trailer and the magazine front
cover. This means that people will
recognize the actors and so associate
them across both different media’s
however it may be a bit harder to notice
this for some because on the magazine
the actors have their eyes covered
actors

7.  Same style of shots or sections taken from the film and
used in the ancillary tasks means people who have looked
at any of these can relate them to one another because
they use footage from the trailer. By using images which
are going to be repeatedly seen in all three different
media’s means that people are going to remember them
easier.
Similar shots

8.  If I did it again I would have added the
website to each product as I think this
would mean that more people would have
checked it out.
 I would also consider adding a QR code
particularly to the poster because lots of
people have smart phones and its easy to
just scan the code in and it could bring up
a page about the film on a website like
IMDB for example.
If I did it again