Every moment is mobile: mobile marketing for the retail industry

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A presentation by Fanis Koutouvelis, CEO, Intale

This presentation was part of the 2nd Mobile Marketing event by Warply. Top executives from leading brands, media agencies and Greek media presented trends of the mobile industry and real examples of how they engage their customers and capitalize on the shift towards a mobile-first reality.

The event was powered by:
Warply
Microsoft Innovation center
Nespresso
Papadopoulou Biscuits

Published in: Marketing
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Every moment is mobile: mobile marketing for the retail industry

  1. 1. 2nd Mobile Marketing event 5/2/2014 Powered by:
  2. 2. Every moment is mobile: mobile marketing for the retail industry A presentation by Fanis Koutouvelis, CEO, Intale
  3. 3. We create a virtual network of stores through which we offer innovative digital services to enterprises and consumers.
  4. 4. Current status 40M Hundreds of stores operate through i-kiosk and the number is rapidly increasing every month. Only during 2013, through our network, over 40Million transactions were handled with a total value of these transactions topping 150Million euro. 150M 99.7% transactions euros transaction value customer loyalty
  5. 5. Press & Awards Intale has received national awards and extended press coverage for its innovations in the retail market 1st award Best Innovation 1st award
  6. 6. Registers - Point of Sales •  Bulky •  Way too many components •  Expensive •  Unapologetically complicated •  Local architecture •  IT demanding
  7. 7. | The register goes mobile Retailer’s digital assistant •  Automate sales through the barcode scanner •  Print fiscal receipts wirelessly •  Track inventory •  Check financial reports •  Manage shifts and employees •  E-order from suppliers etc
  8. 8. Technology Cloud architecture – Windows Azure •  Online/Offline functionality with seamless sync •  Available/Accessible from anywhere - 24/7 •  Rapid Implementation, Updates and Upgrades •  Reduced need for IT infrastructure and support •  Built-In instant Disaster Recovery •  OS independent (no mandatory OS licenses) •  Lower upfront implementation costs •  High Scalability •  No Installation / Setup required
  9. 9. Mobile marketing for the retail
  10. 10. Mobile marketing for the retail
  11. 11. Το περίπτερο App | Loyalty goes mobile A kiosk loyalty app that rewards customer for their purchases. Customers choose their kiosk and perform purchases, participating in our loyalty scheme. Powered  by  
  12. 12. 360o connected experience
  13. 13. Smart network 100 registers Minimum 30k unique users until Jul. 2014   – Launch Q2 2014 100 stores Starting point: 100 affiliated stores in Athens. We handpick each store in order to achieve max demographical coverage.   mLoyalty App
  14. 14. Thank you facebook.com / intale.com

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