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  1. 1. Walk and Win! Company Presentation February 2014
  2. 2. Page 2Tuesday, April 08, 2014Boni Presentation What is Boni Engaging Shoppers
  3. 3. Page 3Tuesday, April 08, 2014Boni Presentation Merge the experiences of online and offline shopping Boni’s Solution Technology • iBeacons • Mobile App Loyalty • Rewarding users’ non- spending behaviours Engagement • Personalized, strategic and targetted ads
  4. 4. Page 4Tuesday, April 08, 2014Boni Presentation 1st Active in the market for over a year First mover advantage Producer of Ultrasonic Beacons and iBeacons App & API designed specifically for the retail industry Great know-how on beacon technology and mobile retail business Boni’s USPs
  5. 5. Page 5Tuesday, April 08, 2014Boni Presentation • Downloads: 35,102 Boni app • Subscribers: 22,741 a strikingly high subscriber rate of 65% • Active in: 6 malls + Deploying new 19 malls + Negotiating 40 malls • 32% of retailers in the malls has engaged to Boni with gifts and offers • Users in a Mall :  Engaged with shops more than 6,000,000x  Went out shopping more than 40,000x  Seen more than 500,000 offers displayed by Boni  Won more than 10,000,000 Boni points and converted 40% of these points for over 10,000 gifts and promotions Progress Up-to-Date
  6. 6. Page 6Tuesday, April 08, 2014Boni Presentation Focus on Malls Target End-Users Atractive platform for retailers to advertise Multiply Client Base Growth Strategy
  7. 7. Page 7Tuesday, April 08, 2014Boni Presentation All opportunities displayed on the HomeScreen Comfortable navigation of Boni’s offerings Relevant content optimization Boni’s Interface Merchant Interface  Content delivery from malls and stores  One-finger flip through of unique deals & promotions  Overview of all offerings of Boni  One click from all menus of Boni Partner Malls & Retailers  Clear and easy-to-follow display of points offered in each mall  Stores categorized by on which floor they are located  Color coding of different deals  Lives-updates of which deals have been used and which are still to be enjoyed Lean and clean look & feel GiftsBoni Point Offers  Merchants will be offered a client interface  The app will offer many benefits to accurately measure performance of a store  Tracks number of visitors  Tracks and analyzes the crew  Managing beacons (what content to be sent at what part of store etc.)  Easy scrolling of the many gifts Boni offers  Precise and efficent display of details  Strategic deals enabling to quantify valu-added by Boni
  8. 8. Page 8Tuesday, April 08, 2014Boni Presentation Mall Operators: Potential (# Malls) Partners: 300 Turkey Europe MENA 3000 CIS 1000 500 Markets Total ~5000 Growth Opportunity
  9. 9. Page 9Tuesday, April 08, 2014Boni Presentation • 16 Talented Team Members • Beacons (BLE & Ultrasonic) • 4 Patents (1 is being filed) • Founders’ Fund $150k • Government R&D refund $50k • Seed Investment by Aslanoba Capital $1 mio • Investments to date $1,2mio • Mobile Application • Mobile SDK & API • Business Product Analysis • Physical Graph of Shoppers Investments
  10. 10. Page 10Tuesday, April 08, 2014Boni Presentation $ Penetration Data & Analytics Beacon Production Mobile API Retailer Integration Strong Revenue Potential Shopper Developmentx x = Execution Plan for the Near Future
  11. 11. Page 11Tuesday, April 08, 2014Boni Presentation Malls Retailers & BrandsInstall iBeacons & track users Advertise to users Promotions & Gifts awarded to users Users 4 malls in operation 45 by year-end 2014 132 retailers sent content 53 retailers provided gifts +22k users +12k gifts /promotions collected Business Model
  12. 12. Page 12Tuesday, April 08, 2014Boni Presentation Revenue Sources Revenue Generators Revenue Models Marketing Revenues Ads Cost-per-Display Push Notifications Cost-per-Display B2B Revenues Boni Point Sales Pre-Paid Beacon Sales Flat-rate Data Sales Flat-rate Gift Redemption Revenue Sharing Partner Offers Lead Generation
  13. 13. Page 13Tuesday, April 08, 2014Boni Presentation Competitors Illustrative Reward Barrier Interface Barrier Market Penetration Approach