White Paper about Outdoor Kiosks market technologies, trends and opportunities

1. OUTDOOR
KIOSKS
TECHNOLOGIES
AND TRENDS
4.67%
EXPECTED
2016-2020
SELF-SERVICE
KIOSKS MARKET
RESEARCH AND MARKETS "GLOBAL SELF-SERVICE
KIOSK MARKET 2016-2020" REPORT FORECAST THE
GLOBAL SELF-SERVICE KIOSK MARKET TO GROW AT A
CAGR OF 4.67% DURING THE PERIOD 2016-2020
MAY 2016
CAGR

2. Advantech
OutdoorKiosksTechnologiesandTrends
tableofcontents
03 SELF-SERVICEKIOSKS
DEFINITION
04
TIPSTOSUCCESS05
INDUSTRYTRENDS
07 OUTDOORTHREATS
09 EVCHARGING
STATIONS
10 SEAMLESSPARKING
JOURNEY
Ekkersrijt 5708 Science Park, Eindhoven 5692 ER
Son, The Netherlands
embedded@advantech.eu
www.advantech.eu
08 ENTERTAINMENT
11 VENDINGKIOSKS
REVERSEVENDING
GLOBALSUPPLIERS
ABOUTADVANTECH
13
14
16

3. ASELF-SERVICE,ORINTERACTIVE,KIOSK
ISACUSTOMIZEDCOMPUTERTERMINAL
THATISEITHERSTANDALONEOR
NETWORKEDANDISUSEDTOACCESS
INFORMATIONANDSERVICES
CONVENIENTLY.ASELF-SERVICEKIOSK
CONSISTSOFAMONITOR,USUALLY
TOUCHENABLED,THROUGHWHICH
PEOPLECANSEEKINFORMATIONOF
THEIRCHOOSING.SELF-SERVICEKIOSKS
ENABLESERVICEPROVIDERSTOCATER
TOHIGHCUSTOMERTRAFFIC.THEYARE
OFIMMENSEHELPINRETAILSTORESAND
OUTLETS,WHENTHENUMBEROF
SUPPORTSTAFFISFEWANDTHENUMBER
OFCUSTOMERSISHIGH
SELF-SERVICEKIOSKDEFINITION
["Global Self-service Kiosk Market 2016-2020", Technavio, Jan 2016]

4. 4TRENDSINSELF-SERVICE
KIOSKSINDUSTRY
OutdoorKiosks
NicheFocus Self-service kiosk industry has become mature and Vendors are
focusing - rather than general purpose approach - on specific fast-growing
niches and are starting to develop user-friendly solutions to engage the
consumers and reinforce brand equity and awareness
Also Self-service kiosks marketing and advertising now target vertical market
exhibitions and events that potential clients in specific niches attend and the
trade magazines they read
Mobilethreatvsintegration Smartphone diffusion is a threat to some types of
kiosks and Vendors need to develope smarter, more capable kiosks offering
advanced functions which can’t be replicated on a smartphone and
understanding the unique purposes that mobile technology can't support: a
mobile device can't handle cash payments and can't immediate deliver a
product
Also integration is possible: for example in automated retail solution, where
consumers can search for kiosk that have a certain product available, reserve it,
drive to the kiosk and have the product dispensed, without having to wait for it
to be shipped to consumers' home
VendingThe distinction between kiosks and vending machines Vendors is
becoming blurred: Kiosk industry is starting to make intelligent vending
machines much smarter than vending machines were in the past, especially for
clothing, cosmetics and for high-end products vulnerable to theft into in-store
kiosks
NewBusinessmodelsRedbox is a case study of how a brand new kiosks
business model can transform an industry: starting from zero, Redbox changed
the way people rent DVDs and put Blockbuster out of market

5. 5TipstoSuccess
Interactive kiosks are deployed in a wide variety of applications to maximize
efficiency in a variety of industries. Many businesses see digital kiosks as a
magic genie that will increase revenue while cutting costs: even if this is almost
true, it's anyway necessary to look at a kiosk deployment as a strategic project
that involves planning, execution and follow-up to ensure that the kiosks are
maximizing their potential
Location and Convenience are critical to a successful kiosk project: kiosks are
like retail stores and people won't go to a kiosk just because it exists. People will
usually choose the path of least resistance: when confronted with an
inconvenient location, customers will choose an easier option. Thant means that
if a kiosk is placed in an out-of-the-way location or consistently has long lines,
then consumers will naturally look for a more convenient option
1.Kiosk'sBusinessObjectivesandPotentialAudienceDefinition-
Interactive kiosks are able to handle nearly infinite numbers of business
functions: while planning a kiosk project, it is important to define the business
objective and the demographics of the group that will be using the kiosk.
Kiosk's objectives, potential audience, volume of users and location can
influence the design of the kiosk, the selection of optional components and the
user interface
2.KiosksPromotion- Since kiosks use for self-service transactions is growing,
it is necessary to promote new kiosk deployments - and particular self-service
features - with visible signage on and around kiosks to ensure that it captures
the attention of potential new users that are passing by
OUTDOOR KIOSKS

6. 5TipstoSuccess
3.HumanTrainers- Even if the demand for self-service solutions is becoming
huge, sometimes humans can be resistant to change: when customers
encounter a new kiosk, they may be reluctant to try the new system. This
situation can be overcome by training customer service staff to closely monitor
users of the kiosks and function as Trainers for those users that encounter any
difficulties. A person that gain confidence in a self-service solution starts to
prefer that self-service option for every transaction
4.StrategicKioskPlacement- To start a new kiosk deployment, it is important
to gather as much data as possible on current users of that kind of services and
to develop projections of estimated potential users of the new kiosk systems.
For example, in a wayfinding solution it is mandatory to position the the kiosk in
the highest traffic areas and in a location that will be unobtrusive to the flow of
traffic
5.AnalyzeDataandSplit-Test- After a new kiosk project is launched, the
project is not finished: that is the moment to start with data tracking and
analysis
Kiosk softwares offer advanced tracking tolls to get detailed information on a
variety of usage statistics including total users, average session duration,
transactions started/finished and user goals accomplished
From this data, by using split-testing technique, a retail business can test up-sell
and cross-sell options to determine which is the most successful and drives the
greatest ROI
OUTDOOR KIOSKS

7. OUTDOORTHREATSCHECK-LIST
OutdoorKiosks
After defining an outdoor kiosk development plan, it is necessary to consider
specific outdoor threats, to choose the best fitting solution and vendor
Exposuretothesun
The position must be determined with great care: to face the strongest sunlight of
the day, outdoor kiosks must have high brilliance screen
Vandal-proofing
The outdoor terminal can be located in neighborhoods where the need for
armoring can be much greater, involving
- physical strength of the casing
- ruggedness of the touch screen
- durability of the keyboard and the pointing tool
- security of the locking structure for the maintenance access door
Thermalcontrol
One of the key success factors of an outdoor kiosk is having appropriate and
effective thermal insulation or better hardware components resistant to
demanding environments
Humidity
Outdoor kiosk need relative humidity control: an internal dehumidifier may be
required in the terminal (especially if it has to print paper or tickets)
Pollution
Atmospheric agents attack outdoor kiosks and they must be designed and
manufactured to be highly resistant to attacks by contaminants
Urbanregulations
Implementation of outdoor terminals requires compliance with local planning and
zoning regulations and especiallythird party liability is an important issue

8. ENTERTAINMENT
H O W I N T E R A C T I V E K I O S K S
A R E C H A N G I N G
Interactive outdoor kiosks are
becoming useful entertainment
services channels in a wide variety
of entertainment settings. Common
sample applications include:
interactive maps, events listings,
local attractions and venues and
ticketing for amusement parks,
museums, stadiums, cinemas
Outdoor kiosks can be used to
accept payments for parking lots.
Integration with ATM functions,
allows kiosks to provide to guests
to acquire money to spend at
amusement or entertainment venue.
Outdoor kiosks also can act as
virtual ticketing office, so consumers
can pay and print out tickets.
Outdoor kiosks application
potential in amusement and
entertainment is positively huge:
zoos, amusement parks, and other
outdoor entertainment venues can
use the kiosk to provide to guests
specific information about
attractions. Festival grounds and
amphitheaters can use outdoor
kiosks to help customers acquire
information about upcoming events
or acts, both by a print-on-demand
function and by simply being
displayed on the screen
But outdoor kiosks can also be
exploited to directly deliver
entertainment products / services to
consumers, acting as merchant
location: in USA and Ireland for
example, kiosks
successfully provide since some
years low-cost movie and
video-games rental services. After
starting positioning movie rental
kiosks in consumers’ line of sight at
stores entrance, outdoor placement
provided huge expansions
opportunities
Photo-printing services too are
considering outdoor - instead of
traditional in-store placement - as an
opportunity to grow, also
combining kiosk services with
smartphones app services:
consumers can start placing the
order at the kiosk and finish it later
online or upload images from a
smartphone into their online account
and then move to the nearest kiosk
and print
O U T D O O R K I O S K S

9. ELECTRIC
VEHICLES
CHARGING
STATIONS
An Opportunity to Boost Branding,
Customer Attraction & Retention
Therearemanybenefitsrelatedtotheapplicationofcharging
stations,whetheroutofaretailcenter,grocerystore,parking
garage,entertainmentvenueorairport
Chargingstationsareagreatwaytoattractandkeepcustomers
becauselocatingachargingstationisnotalwaystheeasiesttask.
ElectricVehicleschargingstationsprovidetobusinessesaunique
waytodifferentiatefromcompetitors,promotingapositive
environmentallyfriendlybrandimage
Byplacinganinformationkioskatchargingstation,businesses
cangainadvertisingopportunities:eachtimeanEVownercharges
thecar,itistheperfectopportunitytoadvertisetothatdriver,for
example,withpaidadvertisingfromstorelocationsinsidearetail
center
Ofcourse,chargingstationsroll-outrequiresinvestments:ina
2013report,Deloittestated"thatelectricvehicle(EV) charging
infrastructurecanbeeffectivelyrolledout,withfutureearning
opportunitiesavailabletoutilitiesandotherthirdpartieswillingto
investinpublicchargingstations.Theresearchindicatesthatthe
keytoprofitabilitydependsonvariouspricingmodelsandthe
levelofEVpenetration.Presenttrendsdrawintoquestion
whetheradequatelevelsofpenetrationcanactuallybeachieved,
absentsubsidies,tooffsetinfrastructureinvestmentcost"
N O M A D I C | 2 4

10. CREATINGASEAMLESS
PARKINGJOURNEY
OUTDOOR KIOSKS
he greatest challenges facing motorists
scouting the landscape for parking are
availability and to have enough right kinds of
coins in their pockets to feed the meter
In a more and more cashless society and
economy, fewer people are carrying coins and
in many places business owners have become
frustrated by people frequenting their shops
simply to exchange banknotes for coins
Outdoor kiosks that allow people to pay for
parking with credit and debit cards offer a
solution
On the other hand, outdoor kiosks solutions
- cooperating with smartphones app services
- can create a seamless online-to-offline
parking journey: the motorist can simply start
looking for the nearest parking lot on his/her
preferred smartphone app, reach the parking
space, be guided to the parking lot by a
wayfinding service and self check-out with
her / his preferred paying option
T

11. RELATED TOPICS
VENDING KIOSKS, THE NEW
PURCHASING EXPERIENCE
Pharmaceutical
Healthy Foods
When we all think of vending machines, we often envision an
obsolete device that offers just a few snacks, soft drinks or coffe and
only accepts basic payment methods. New vending kiosks are
starting to change this situation, offering products that range from
bicycle to medical products
One example of a new format is the pharmaceutical kiosk: several
companies are experimenting the deployment of kiosks that
dispense medicines. Other kiosks allow consumers to order special
medications and have them delivered to the kiosk. This can be a
great opportunity for remote areas without easy access to a
pharmacy. Also new regulations can provide opportunities to kiosks
vendors: for example, regulations that require vending machines to
display nutritional information are moving vending kiosks
manufacturers to provide kiosks that offer nutritional information and
healthy foods
VENDINGKIOSKSBENEFITS
1 Shrink Theft prevention: according to the Global Retail Theft
Barometer Highlights 2014-2015, shrinkage costs USD 123.4 B to
Retailers (39% dishonest employee theft, 38% shoplifting, 16%
administration / non-crime losses, 7% supplier fraud)
2. GUIDED SELLING from shopping cart selection to product
purchase, presenting multiple consumer payment methods
3. Loyalty and advertising for maximum platform leverage
4. Efficient remote management & field services
5. Cash Flow: vending machines can be income-producing work
horses 24 hours a day
6. No Overhead Costs: no employees costs, no advertising costs
Bicycles
OUTDOOR KIOSKS
OUTDOORKIOSKS

12. Pizza
“The world’s first pizza vending machine”
cooks an individual pie with the topping of
consumer's choice in less than three
minutes. The machine uses an infra-red oven
and contains enough ingredients for 200
pizzas
Burrito
This burrito kiosk cooks burritos in 60
seconds. Consumers can choose between
meat or vegan and have guacamole or sour
cream on the side
more food vending kiosks
solutions
Cupcakes
This cupcake dispensing ATM offers up to
760 cupcakes at a time with up to 20
varieties

13. CLOSINGTHE
CONSUMPTIONSLOOP:
REVERSEVENDING
OUTDOORKIOSKS
n recent years, with an alarming amount
of untreated waste, demand for recycling
solutions like reverse vending machines (RVMs)
have increased consistently. RVMs are
developed to recover recyclable products more
effectively and are used for cost effective waste
recycling. Effectively, RVMs helps to reduce
landfills, increase recycling rates, avoids using
virgin material for new products and lowers
greenhouse gas emissions
Governments regulations in most developed
countries have further contributed to RVMs
demand
RVM companies operate with two different
business models: sales model - where
machines are sold to the food retail stores -
and lease model in which RVM companies
maintains ownership of the installed
machines and receives payment based on
the number of containers handled by the
machines
The global RVM market is highly
concentrated: the three largest players
control maximum market share
I

14. Outdoor Kiosks
Main Kiosks, Vending and Reverse
Vending Machines Suppliers

15. ADVANTECH
Fanless Embedded Systems
for Smart Parking
Request more info: embedded@advantech.eu
Visit:
http://select.advantech.com/outdoor­kiosks/
Advantech’s ARK fanless
embedded systems are self­
sensing, intelligent devices
that integrate advanced
software and hardware
technologies, enabling
customers to realize IoT
applications.
These systems are capable
of self­management,
seamless communication,
and self­protection, and can
be used to conduct real­time monitoring and controlling of connected
peripherals, automatic data collection, and reporting of abnormalities.
The “Self­Sensing” capability of ARK systems can
be easily initiated in various application environments

16. ENABLING
AN
INTELLIGENT
PLANET
ADVANTECH
MISSION
MAY2016|OutdoorKiosks
Founded in 1983 and headquartered in Taipei, Taiwan, Advantech is a
global company focused on the realization of PC platforms, softwares,
embedded and industrial automation solutions, providing systems
integration services and customer-centric designs.
With over 7300 employees, 2 manufacturing plant, 4 logistics centers,
15 service centers, Advantech is present in 21 countries worldwide.
In over 30 years of growth, Advantech has established itself as a
reference brand in the industrial PC market, reaching the 7th place in
Interbrand ranking of the 20 Taiwanese brand with greatest economic
value and, according to IHS, already in 2013 by holding the 29.5%
market share of global industrial PC.
To achieve its mission - Enabling an Intelligent Planet - Advantech is
geared toward the Internet of Things, Smart City and Industry 4.0 and
is structured in IIot divisions, Smart City and Embedded Design-In.
The IoT architecture developed by Advantech is divided into three
layers: devices, sensors and gateways; WISE-PaaS cloud services for
business intelligence, machine learning and virtualization; cloud
platforms for specific sectors.