Learnings from Workshop - August 8th 2017
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A Workshop on Retail Fundraising Tools organized by Mastek Foundation and Benow
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Learnings from Workshop - August 8th 2017
- 1. WORKSHOP ON RETAIL FUNDRAISING TOOLS Date – August 8, 2017
- 2. SANKARA EYE FOUNDATION, USA BEST PRACTICES IN FUNDRAISING
- 3. 5 common views on fundraising FUNDRAISING TAKES AWAY TIME FROM FOCUS ON MISSION 03 BIG MONEY FROM FEW DONORS LESS TIME, QUICKER 04 WE ARE DOING GOOD WORK – MONEY WILL COME 01 ZERO OVERHEADS NO INVESTMENT 02 CSR THE NEW BIG SOURCE 05
- 4. Giving in USA in 2015
- 5. The Sankara Eye Foundation, USA story SEF USA setup 1998 Vision 20/20 by 2020 20 hospitals all over India 2003 Over 80% thru retail donations $5 Million/ yr. Common give $30 20,000 active donors 80,000 donors 25,000 FREE surgeries . 1 Hospital Mega events TV advertising Invest, Enroll Multichannel 200,000 FREE surgeries Capacity of 300,000 Financial self-sufficiency 11 Hospitals Social Media Payment gateway 70% ONLINE Sankara Eye Foundation model Indian charity for retail fund raising in USA Sankara India – the largest FREE eye care provider in the world 160,000 FREE surgeries / year and GROWING
- 6. STEP 0 to Successful Retail Fundraising INVESTINPERSON SANCTIONBUDGETFOR FUNDRAISING Hire the right person, agency Investing ‘hurts’ Be patient – give it time Half measures may = no results Remember every Rupee you get more than you invest enables you to do more good
- 7. 4 Steps to Successful Retail Fundraising INVESTINPERSON SANCTIONBUDGETFOR FUNDRAISING 01 – CREATE STRATEGY & PRODUCTS Understand give levels, Simple products - a graduation path for donors What it costs does not matter 1 on 1 discussions for big donations 02 – CAMPAIGNS TO GET DONORS Create simple campaigns with clear ask Continuous campaigning – multichannel Case studies, videos, impact numbers, stories Multiply your reach with champions 03 – ENGAGE, AND GROW DONORS Feedback, Communication Call out, recognition, Make them feel special Independent ratings, transparency, visit us 04 – MEASURE, IMPROVE CONTINUE Measure and change what is not working Stay with what is working well Keep piloting new ideas in small targets
- 8. Invest. Raise more MONEY. Grow Keep up the Good Work. Do more Good. HAPPY RETAIL FUNDRASING
- 9. HOW TO LEVERAGE SOCIAL MEDIA Fundraising tactics to spread the word
- 10. WhatsApp & Facebook • WhatsApp – Why create your broadcast list for WhatsApp and how to create – Advantages of broadcast list vs group • Facebook – Have your NGO’s page – Regular and engaging posts – Tie up with appropriate influencers on Facebook – Proper real images, creatives, add impact • Crisp & short stories