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A Glimpse Into The Future

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A Glimpse Into The Future

  1. 1. A Glimpse Into The Future Presented by Iain Martin Skipedia Travel Marketing
  2. 2. Mobile TabletsSocial Media
  3. 3. 1995
  4. 4. 1998
  5. 5. 2007
  6. 6. ????
  7. 7. 2010
  8. 8. ????
  9. 9. Businesses need a strategy for the future…now
  10. 10. MobileGlobal use of mobile devices to access Internet(excluding tablets) Jan 2009 0.7 % Jan 2010 1.6 % Jan 2011 4.3 % Jan 2012 8.5 %Source: StatCounter Global Stats
  11. 11. Mobile• Mobile Internet traffic is increasing 100% pa
  12. 12. Mobile• Mobile Internet traffic is increasing 100% pa• 72% of all mobiles will be smartphones by 2016
  13. 13. Mobile• Mobile Internet traffic is increasing 100% pa• 72% of all mobiles will be smartphones by 2016• Average mobile connection speed will increase nine-fold by 2016Sources: Forrester Research/Cisco Systems
  14. 14. Tablets• 12% of Britons already own a tablet
  15. 15. Tablets• 12% of Britons already own a tablet• 115% growth forecast for 2012
  16. 16. Tablets• 12% of Britons already own a tablet• 115% growth forecast for 2012• Sales of tablets will overtake sales of PCs/laptops by 2016Sources: Forrester Research/Morgan Stanley
  17. 17. Tablets• 70% of iPads are used daily while watching TV
  18. 18. Tablets• 70% of iPads are used daily while watching TV• Tablets are already used more than PCs…
  19. 19. Tablets• 70% of iPads are used daily while watching TV• Tablets are already used more than PCs…• After 7pm, more people access the Internet via tablets than PCs or laptopsSources: Forrester Research/ComScore
  20. 20. Tablets
  21. 21. Social Media
  22. 22. Social Media2004
  23. 23. Social Media20042005
  24. 24. Social Media200420052006
  25. 25. Social Media• Facebook is the most visited website in the world
  26. 26. Social Media• Facebook is the most visited website in the world• Facebook accounts for 1 out of every 5 page views on the Internet worldwide
  27. 27. Social Media• Facebook is the most visited website in the world• Facebook accounts for 1 out of every 5 page views on the Internet worldwide• There are over 30 million Facebook users in the UK - almost 50% of the entire population
  28. 28. Social Media“We don’t have a choice onwhether we do social media,the question is how well we do it.” Erik Qualman
  29. 29. Social Media Workshop‘Finding your way in Social Media’London, 17 May 2012• What is social media?• Why is it necessary?• Why is it different from ‘normal’ marketing• How to optimise your Facebook Timeline• Getting the most from Twitter & YouTube• Social Media strategy advicePresented by Iain MartinSkipedia Travel Marketingiain@skipedia.co.uk | www.skipedia.co.uk

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