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Trendswatching (short)

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Trendswatching (short)

  1. 1. 1 Trends Watching 2015
  2. 2. Consumer Trends 1. 10 tips what Trend is 2. TOP 10 Trends • Description • Recommendations • Cases 3. Innovative advertising cases Millennials in Ukraine 1. Demography 2. Technological nativity 3. Media consumption • On-line vs Off-line 4. Psychological tips 5. Millennials as consumers 6. What Loyalty for Millennials is
  3. 3. 3 MILLENNIALS Who are they in Ukraine?
  4. 4. Generation born between 1980-2000 characterized primarily by deep involvement in digital technology… 4 MILLENNIALS Asmallpieceofterminology…
  5. 5. Aged 17-34 78% have av&higher income 48% are with high education 66% work 15% are students 50/50 Men & Women 5 WHO ARE THEY? Demographics Source: MMI2014/3+2014/4, 17-34 50+ cities
  6. 6. 80% have any Internet enabled device at home 75% use Internet at least once a week 55% can’t imagine their life without Internet 66% have used Internet for more than 3 years In average they spend on-line more then 1,5 hours a day 6 THEY GREW UP DIGITALY NATIVE Source: MMI2014/3+2014/4, 17-34 50+ cities
  7. 7. 55% can’t imagine their life without Mobile 41% have Smartphone vs 21% for 35-54 84% want to be always in contact 51% use Mobile Internet 68% for Smartphone users 26% use Wi-fi for Internet connection via Phone 50% for Smartphone users 7 THEY ARE IN CONTACT 24/7 Source: MMI2014/2+2014/3, 17-34 50+ cities
  8. 8. 8 Source: MMI2014/3+2014/4, 17-34 50+ cities
  9. 9. 9 Source: MMI2014/3+2014/4, 17-34 50+ cities
  10. 10. 6% 8% 9% 12% 12% 15% 16% 16% 21% 26% 41% 49% Compared film choices Made contact (with retailers) Investigated financing options Discovered new films Looked for relevant offers Got store locations Got inspiration Discovered relevant brands Watched relevant videos Checked where to buy Looked for reviews Compared products / prices 10 AS CONSUMERS… …usetheInternettohelpmaketheirdecision Source: www.consumerbarometer.com ; Base: Internet users, 18-34
  11. 11. Building of customer loyalty extremely complicated by wide choice For Millennials it is even more harder because they tend to try everything 11 FOR MILLENNIALS LOYALTY IS NOT CUSTOMER LOYALTY LEVEL 1
  12. 12. 12 Consumer Trends
  13. 13. New manifestat ion Trends emerge and evolve Trends are all about right now Spotting and analyzing Clusters of innovation s Opportuni ties People are people Consumer s don’t live inside industry silos Forget traditional demograp hics Trends can be your weapon 13
  14. 14. MULTISCREEN EVOLUTION MULTITASKING GEOLOCATION WIRED AND WELL SENSORIALISM INFLUENCERS BUYING CONVENIENCE INSTANT SKILLS LET'S SHARE BRAND STANDS 14 TOP 10 TRENDS
  15. 15. 15 Thank you! Спасибо! Дякую!

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