Iain's presentation from Ski Launch 2023

1. The Rise of the Machines: How AI
will shape our lives in 2024
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“The development of AI is as important as the
PC, as the internet”

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Source: The Atlantic

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Create a version of ‘Girl with a pearl earring’
by Vermeer, but with an otter instead of a girl

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Create a toaster in the style of Salvador Dali

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67% of professionals believe AI
will have a great impact on their
profession in the next five years
Source: Thomson Reuters

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“Humans using AI will far outperform
humans without the help of AI”
Pieter Jordaan, TUI chief information officer

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LinkedIn has seen a 21x increase in job
postings that mention AI technologies
such as ChatGPT since November 2022

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57% of workers are using AI
tools to save time in the office
Source: Kaspersky

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“A traveller could use AI to suggest options for ski equipment,
medical coverage and even trip cancellation.”
Source: Battleface

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Will provide “responses about holiday
destinations and personalised recommendations
for excursions, activities and attraction tickets”

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“Users can ask complex or vague questions and
instantly receive tailored itineraries and advice for
flights, hotels, transportation and tours”

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“Get recommendations on
destinations, hotels,
transportation and activities.”

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“Users will receive personalized
recommendations based on their search
criteria and KAYAK’s historical travel data”

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Practical use #1 – Customer survey analysis

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Practical use #1 – Customer survey analysis

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Practical use #2 – Role-play with an angry customer

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Practical use #3 – Writing ad copy

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Think of ChatGPT not as a restaurant…
(where you order something)
…but as a shop
(where you get the ingredients to make something)

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• Be specific
• Avoid vague language
• State what you do and don’t want
• Upload an example text or image as a template
• Create an…article, essay, ad copy, social media post
• Show as…table, spreadsheet, code, graph
• Style of…formal tone, academia, Hemingway

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49. Thank you for listening. If you enjoyed this
presentation, please Tweet and tag @skipedia
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