UK Ski Campaign Encourages Traveling to Alps Without Flying
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Iain's presentation from LISTEX 2019 launching Ski Flight Free. Ski Flight Free is a campaign to encourage skiers to travel to the Alps without flying.
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UK Ski Campaign Encourages Traveling to Alps Without Flying
- 2. What is Ski Flight Free? www.skiflightfree.org#skiflightfree
- 3. A campaign to encourage UK skiers to travel to the Alps without flying www.skiflightfree.org#skiflightfree
- 4. Is Climate Change happening? www.skiflightfree.org#skiflightfree
- 10. Why Ski Flight Free now? www.skiflightfree.org#skiflightfree
- 19. www.skiflightfree.org#skiflightfree London-Mèribel Train 26 Car/Eurotunnel (4 pax) 110 Flight 162 Units: kgCO2/person (return journey) Research by Best Foot Forward/Anthesis
- 22. www.skiflightfree.org#skiflightfree Will flying less make a difference?
- 24. www.skiflightfree.org#skiflightfree CO2 Per Capita 6 tonnes 1 return flight to GVA 2.3% 2 return flights to GVA 4.6% 1 return flight to Denver 17.1%
- 28. www.skiflightfree.org#skiflightfree Companies…can promote the ski flight free message
Editor's Notes
- You don’t have to take my word for it. Take a look at CC
- Because recently a passionate school girl has forced me to question what we can do to limit climage change. But that school girl is probably not who you are thinking of….
- This is my daughter at a recent school strike in Brighton. She was disappointed when I told her that two Fridays off school was enough. If she wanted to reduce emissions there was more direct action she could take (like not asking to be picked up from school when it was raining).
- 23% of Swedes have not flown in the past year to reduce their impact on the environment 18% chose to travel by train instead
- You don’t have to stop flying.
- BFF won ‘Queens Award’ e Queens Award for Enterprise – London 2012 helped be the greenest Olympic Games ever,tks to carbon management strategy that avoided 400,000 tonnes of carbon
- You probably travel to the Alps a lot. Just like I don’t expect holidaymakers to stop taking ski holidays, I don’t expect you to stop going for work. But you can fly less often… Personally I’m making 5 work trips this winter. Only one of those will be by plane (I’d already booked that before I started SFF). And I’m sorry to our North American friends, but remember that graphic – a return flight to Denver has 7 x the emissions of a European flight. I’ve already turned down a trip to Canada and I won’t ever fly across the pond to ski.
- Not saying that you have to stop offering flights. But ask yourself these questions…How can you help your customers reduce their emissions? What can you do to help them avoid ‘flight shame’? Because many of them will be struggling with that. You may have charter flights and a commercial need to fill those seats that you have bought, but even discounting any sense of moral obligation, promoting alternatives to flying is a commercial decision too. This is an opportunity to position your company as dynamic, forward looking and responsible. It might cost more, but there is plenty of middle class guilt out there. And that’s a new market that you could be capturing, as well as helping to reduce emissions. You can help affect demand by influencing supply. Offer more alternatives and let customers know what the carbon cost is of flying and they will fly less. And if you’re worried that by letting them know about the carbon cost of their flight will stop them going skiing at all…then ????
- Not saying that you have to stop offering flights. But ask yourself these questions…How can you help your customers reduce their emissions? What can you do to help them avoid ‘flight shame’? Because many of them will be struggling with that. You may have charter flights and a commercial need to fill those seats that you have bought, but even discounting any sense of moral obligation, promoting alternatives to flying is a commercial decision too. This is an opportunity to position your company as dynamic, forward looking and responsible. It might cost more, but there is plenty of middle class guilt out there. And that’s a new market that you could be capturing, as well as helping to reduce emissions. You can help affect demand by influencing supply. Offer more alternatives and let customers know what the carbon cost is of flying and they will fly less. And if you’re worried that by letting them know about the carbon cost of their flight will stop them going skiing at all…then ????
- Not saying that you have to stop offering flights. But ask yourself these questions…How can you help your customers reduce their emissions? What can you do to help them avoid ‘flight shame’? Because many of them will be struggling with that. You may have charter flights and a commercial need to fill those seats that you have bought, but even discounting any sense of moral obligation, promoting alternatives to flying is a commercial decision too. This is an opportunity to position your company as dynamic, forward looking and responsible. It might cost more, but there is plenty of middle class guilt out there. And that’s a new market that you could be capturing, as well as helping to reduce emissions. You can help affect demand by influencing supply. Offer more alternatives and let customers know what the carbon cost is of flying and they will fly less. And if you’re worried that by letting them know about the carbon cost of their flight will stop them going skiing at all…then ????
- Not saying that you have to stop offering flights. But ask yourself these questions…How can you help your customers reduce their emissions? What can you do to help them avoid ‘flight shame’? Because many of them will be struggling with that. You may have charter flights and a commercial need to fill those seats that you have bought, but even discounting any sense of moral obligation, promoting alternatives to flying is a commercial decision too. This is an opportunity to position your company as dynamic, forward looking and responsible. It might cost more, but there is plenty of middle class guilt out there. And that’s a new market that you could be capturing, as well as helping to reduce emissions. You can help affect demand by influencing supply. Offer more alternatives and let customers know what the carbon cost is of flying and they will fly less. And if you’re worried that by letting them know about the carbon cost of their flight will stop them going skiing at all…then ????
- I appreciate that not every resort is going to be able to deliver a flight free message. If you’re in the Dolomites or eastern Austria, let alone Bulgaria or Norway, then it’s a hard sell to persuade someone from Britain to drive or take the train instead. But all resorts can promote alternatives to flying, by making it more evident to users how they can travel to resort by train and by making the carbon cost of flying clearer. Why not incentivise skiers to choose low-carbon travel? You could offer a lift pass discount to skiers showing a valid train ticket from the UK or seek to package up a lift pass with Eurostar, SNCF or Eurotunnel.
- Train Bragging (‘smygflyga’, or flying in secret) - total number of journeys on its network rose by 5% last year to 31.8m, but then by a further 8% in the first quarter of this year, with business trips surging 12%
- Thank you for listening. Please go to www.skiflightfree.org for more information, email me or feel free to speak to me if you have any ideas.