Designing Custom Executive Education Programs Charlotte F. Hughes Global Talent Development Consultant  Kimberly-Clark Feb...
About the Presenter <ul><li>Global Talent Development Practitioner </li></ul><ul><li>15+ years Experience in Fortune 500 C...
Objectives <ul><li>By the end of this session you will be able to:  </li></ul><ul><li>Align custom executive education to ...
Agenda <ul><li>Custom Executive Education Overview </li></ul><ul><li>Buyer-Seller Relationship </li></ul><ul><li>Building ...
Custom Executive Education Overview <ul><li>Research Based Solutions </li></ul><ul><li>Real World Applications </li></ul><...
Custom Executive Education Overview <ul><li>Open Enrollment </li></ul><ul><li>Solve Business Problems </li></ul><ul><li>Su...
Custom Executive Education Overview  “ Interbrand Revealing the Voice of the Client” Report UNICON, 2011 Popularity of Cus...
Custom Executive Education Overview  <ul><li>From </li></ul><ul><li>General Management  </li></ul><ul><li>Corporate Univer...
Custom Executive Education Overview <ul><li>Top Management Sponsorship </li></ul><ul><li>Alignment with Company Strategies...
Buyer - Seller Relationship  <ul><li>Partnership Drives Buyer Demand </li></ul><ul><li>Buyers are looking for….. </li></ul...
Buyer - Seller Relationship  <ul><li>Partnership as a Value Proposition </li></ul><ul><li>Sellers are looking to….. </li><...
Buyer - Seller Relationship  <ul><li>Partnership as a Value Proposition </li></ul><ul><li>Learning Partner Model </li></ul...
Building Effective Custom Partnerships <ul><li>10 Strategies for Building Trusted Client Partnerships </li></ul>
Building Effective Custom Partnerships <ul><li>5 Seller Strategies - Individual  </li></ul><ul><li>Become an agenda setter...
Building Effective Custom Partnerships “ All For One” Andrew Sobel, 2009 Seller Strategy - Individual Develop Relationship...
Building Effective Custom Partnerships “ All For One” Andrew Sobel, 2009 Seller Strategy - Individual Adding Multiple Laye...
Building Effective Custom Partnerships “ All For One” Andrew Sobel, 2009 Seller Strategy - Individual Add Multiple Layers ...
Building Effective Custom Partnerships <ul><li>5 Seller Strategies - Firm (Business School) </li></ul><ul><li>Target the r...
Business Goals Leadership Strategy Define Measure Develop Achieve  Business Results <ul><li>Define  successful executive p...
Custom Executive Education Framework “ We are looking to drive profitable growth our way!” “ We need to build our leadersh...
Custom Executive Education Framework Define Define  successful executive performance and identify the capabilities needed ...
Custom Executive Education Framework <ul><li>Measure </li></ul><ul><li>Leadership Assessments </li></ul><ul><li>Multi-Rate...
Custom Program Design Process Custom Program Design Process
Custom Program Design Process <ul><li>Step 1. Needs Assessment </li></ul><ul><li>Business issues  </li></ul><ul><li>Desire...
Custom Program Design Process <ul><li>Step 2. Program Development </li></ul><ul><li>Letter of Agreement </li></ul><ul><li>...
Custom Program Design Process <ul><li>Step 2. Program Development </li></ul><ul><li>Effective Adult Learning Activities </...
Custom Program Design Process <ul><li>Step 2. Program Development </li></ul><ul><li>Blended Learning Methods </li></ul><ul...
Custom Program Design Process <ul><li>Step 3. Delivery </li></ul><ul><li>Program Management </li></ul><ul><li>Delivery Loc...
Custom Program Design Process <ul><li>Step 4. Program Evaluation </li></ul><ul><li>Pilot evaluation </li></ul><ul><li>Prog...
Custom Program Design Process <ul><li>Step 4. Program Evaluation </li></ul><ul><li>Evaluating the ROI of Executive Educati...
Custom Program Design Process Custom Program Design Process
Custom Executive Education Resources <ul><li>International Executive Development Programmes (IEDP) </li></ul><ul><li>Inter...
Custom Executive Education Resources <ul><li>Duke Corporate Education </li></ul><ul><li>HEC Paris </li></ul><ul><li>Fundac...
Custom Executive Education Resources <ul><li>Thunderbird School of Global Management </li></ul><ul><li>University of Chica...
Business Goals Leadership Strategy Define Measure Develop Achieve  Business Results <ul><li>Define  successful executive p...
 
Resources & References <ul><li>The following professionals were consulted regarding this presentation content: </li></ul><...
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  1. 1. Designing Custom Executive Education Programs Charlotte F. Hughes Global Talent Development Consultant Kimberly-Clark February 29, 2012
  2. 2. About the Presenter <ul><li>Global Talent Development Practitioner </li></ul><ul><li>15+ years Experience in Fortune 500 Companies </li></ul><ul><li>Client Focused Strategic Partner </li></ul><ul><li>Executive Development Best Practices </li></ul>Charlotte Hughes, HCS [email_address] www.charlottefhughes.com
  3. 3. Objectives <ul><li>By the end of this session you will be able to: </li></ul><ul><li>Align custom executive education to reach business goals </li></ul><ul><li>Establish collaborative and effective partnerships </li></ul><ul><li>Use a strategic framework for developing custom executive education programs </li></ul>
  4. 4. Agenda <ul><li>Custom Executive Education Overview </li></ul><ul><li>Buyer-Seller Relationship </li></ul><ul><li>Building Effective Partnerships </li></ul><ul><li>Custom Program Design Process </li></ul><ul><li>Custom Executive Education Resources </li></ul><ul><li>Q & A </li></ul>
  5. 5. Custom Executive Education Overview <ul><li>Research Based Solutions </li></ul><ul><li>Real World Applications </li></ul><ul><li>Proven Thought Leadership </li></ul><ul><li>Expert Faculty </li></ul><ul><li>Innovative Instructional Design </li></ul>Value of University Partnerships
  6. 6. Custom Executive Education Overview <ul><li>Open Enrollment </li></ul><ul><li>Solve Business Problems </li></ul><ul><li>Support Strategy Execution </li></ul><ul><li>Drive Strategic Change </li></ul><ul><li>Individuals </li></ul><ul><li>Standard Content </li></ul><ul><li>Custom Programs </li></ul><ul><li>Solve Business Problems </li></ul><ul><li>Support Strategy Execution </li></ul><ul><li>Drive Strategic Change </li></ul><ul><li>Group </li></ul><ul><li>Tailored or Original Content </li></ul>
  7. 7. Custom Executive Education Overview “ Interbrand Revealing the Voice of the Client” Report UNICON, 2011 Popularity of Custom Programs Types of Programs Invested in Select all that apply: 46% Other was “distance learning ”
  8. 8. Custom Executive Education Overview <ul><li>From </li></ul><ul><li>General Management </li></ul><ul><li>Corporate University </li></ul><ul><li>Instructor-Led Program </li></ul><ul><li>Classroom Event </li></ul><ul><li>End of Program Evaluation </li></ul><ul><li>To </li></ul><ul><li>Company Specific Issues </li></ul><ul><li>Learning Environment </li></ul><ul><li>Multiple Learning Methods </li></ul><ul><li>Integrated Learning Platform </li></ul><ul><li>Measure Transfer of Learning </li></ul><ul><li>Custom Client Needs Are Evolving </li></ul>“ Investigating Our Custom Clients’ Evolving Needs” Report UNICON, 2009
  9. 9. Custom Executive Education Overview <ul><li>Top Management Sponsorship </li></ul><ul><li>Alignment with Company Strategies </li></ul><ul><li>Competency - based with link to Performance Assessment and Measures of Desired Behaviors </li></ul><ul><li>Integrated with other Leadership Development Processes </li></ul><ul><li>Effective Participant Selection Process </li></ul><ul><li>Open Dialogue with Top Management During the Program </li></ul><ul><li>Participant’s bosses fully engaged </li></ul><ul><li>Adult Learning Methods </li></ul><ul><li>Multi-rater Feedback and Coaching </li></ul><ul><li>Assessment of Program Impact </li></ul><ul><li>Learning as a Process, not an Event </li></ul><ul><li>Supportive Work Environment </li></ul>“ 12 Requirements for Effective Custom Programs” Dan McGurrin, Director of Executive Programs
  10. 10. Buyer - Seller Relationship <ul><li>Partnership Drives Buyer Demand </li></ul><ul><li>Buyers are looking for….. </li></ul><ul><li>Openness & flexibility </li></ul><ul><li>Seller connected to buyer’s needs </li></ul><ul><li>Co-creation - buyer involvement </li></ul><ul><li>Continuity of relationship </li></ul>“ Interbrand Revealing the Voice of the Client“ Report UNICON, 2011
  11. 11. Buyer - Seller Relationship <ul><li>Partnership as a Value Proposition </li></ul><ul><li>Sellers are looking to….. </li></ul><ul><li>Demonstrate knowledge of the business </li></ul><ul><li>Measure effectiveness and ROI </li></ul><ul><li>Prove capacity to co-create at all levels </li></ul><ul><li>Express sensitivity to intellectual property </li></ul>“ Interbrand Revealing the Voice of the Client“ Report UNICON, 2011
  12. 12. Buyer - Seller Relationship <ul><li>Partnership as a Value Proposition </li></ul><ul><li>Learning Partner Model </li></ul>“ Thought Leadership Meets Business: How Business Schools Can Become More Successful”, Peter Lorange Learning Partnership Change acceleration Specific tailored learning inputs for adapting to change – partnership programs. Ongoing learning development To continuously improve knowledge development in management thinking and practice – workshops, discovery events, benchmarking. Idea generation Our commitment to develop new knowledge research based discovery projects. Perspectives broadening Broad, general learning inputs; current approaches to change – open programs.
  13. 13. Building Effective Custom Partnerships <ul><li>10 Strategies for Building Trusted Client Partnerships </li></ul>
  14. 14. Building Effective Custom Partnerships <ul><li>5 Seller Strategies - Individual </li></ul><ul><li>Become an agenda setter </li></ul><ul><li>Develop relationship capital </li></ul><ul><li>Engage new clients </li></ul><ul><li>Institutionalize and grow </li></ul><ul><li>Add multiple levels of value </li></ul>“ All For One” Andrew Sobel, 2009
  15. 15. Building Effective Custom Partnerships “ All For One” Andrew Sobel, 2009 Seller Strategy - Individual Develop Relationship Capital Identify Your Relationship Hubs Former Current Prospective
  16. 16. Building Effective Custom Partnerships “ All For One” Andrew Sobel, 2009 Seller Strategy - Individual Adding Multiple Layers of Value Foundations of Value Factors that Influence a Client’s Perception of Value 1. Profit and Loss Impact 2. Risk Reduction 3. Perceived Substitute <ul><li>Difficulty </li></ul>5. Personal Impact 6. Organizational Improvement or Knowledge Transfer
  17. 17. Building Effective Custom Partnerships “ All For One” Andrew Sobel, 2009 Seller Strategy - Individual Add Multiple Layers of Value The Value Levers Technology Leverage Client Value Institutional and Personal Tangible and Intangible Innovation Leverage Relationship Leverage Organizational Leverage Market Leverage Network Leverage
  18. 18. Building Effective Custom Partnerships <ul><li>5 Seller Strategies - Firm (Business School) </li></ul><ul><li>Target the right clients </li></ul><ul><li>Build a client relationship pipeline </li></ul><ul><li>Promote collaboration </li></ul><ul><li>Systematic client listening </li></ul><ul><li>Create a unique customer experience </li></ul>
  19. 19. Business Goals Leadership Strategy Define Measure Develop Achieve Business Results <ul><li>Define successful executive performance and identify the capabilities needed to achieve it </li></ul><ul><li>Measure executive capabilities and gaps </li></ul><ul><li>Develop executive capabilities needed to be successful, now and in the future </li></ul><ul><li>Revenue Growth </li></ul><ul><li>Operating Margin </li></ul><ul><li>Asset Efficiency </li></ul><ul><li>Strategic Expectations </li></ul><ul><li>Evaluate the impact </li></ul><ul><li>Adjust/realign </li></ul><ul><li>Leadership Culture </li></ul><ul><li>Leadership Pipeline </li></ul><ul><li>Succession Management </li></ul><ul><li>Leadership Retention </li></ul>Custom Executive Education <ul><li>Define </li></ul><ul><li>Strategic Performance Modeling </li></ul><ul><li>Leadership Competency Model </li></ul><ul><li>Measure </li></ul><ul><li>Leadership Assessments </li></ul><ul><li>Develop </li></ul><ul><li>Formal Executive Education </li></ul><ul><li>Coaching and Mentoring </li></ul><ul><li>Action Learning </li></ul><ul><li>Simulations </li></ul><ul><li>Social Learning </li></ul>Custom Executive Education Framework
  20. 20. Custom Executive Education Framework “ We are looking to drive profitable growth our way!” “ We need to build our leadership bench strength within our culture!” “ Our senior executives are challenged by globalization. ”
  21. 21. Custom Executive Education Framework Define Define successful executive performance and identify the capabilities needed to achieve it <ul><li>Define </li></ul><ul><li>Strategic Performance Modeling </li></ul><ul><li>Leadership Competency Model </li></ul>
  22. 22. Custom Executive Education Framework <ul><li>Measure </li></ul><ul><li>Leadership Assessments </li></ul><ul><li>Multi-Rater Feedback </li></ul>Measure executive capabilities and gaps
  23. 23. Custom Program Design Process Custom Program Design Process
  24. 24. Custom Program Design Process <ul><li>Step 1. Needs Assessment </li></ul><ul><li>Business issues </li></ul><ul><li>Desired program outcome </li></ul><ul><li>Interview program participants </li></ul><ul><li>Determine degree of customization </li></ul><ul><li>Program timeline and logistics </li></ul>
  25. 25. Custom Program Design Process <ul><li>Step 2. Program Development </li></ul><ul><li>Letter of Agreement </li></ul><ul><li>Select faculty and form design team </li></ul><ul><li>Adult Learning theories and practices </li></ul><ul><li>Customization of curriculum </li></ul><ul><li>Pilot Evaluation - Optional </li></ul>
  26. 26. Custom Program Design Process <ul><li>Step 2. Program Development </li></ul><ul><li>Effective Adult Learning Activities </li></ul><ul><li>Knowledge/Skills : (lecture, reading, cases, frameworks, etc.) </li></ul><ul><li>Personal/Social: (experience exchange, group discussions, coaching, etc.) </li></ul><ul><li>Action Based: (simulations, role-plays, games, projects, etc.) </li></ul>“ Mastering Executive Education: How to Combine Content with Context and Emotion” IMD Guide
  27. 27. Custom Program Design Process <ul><li>Step 2. Program Development </li></ul><ul><li>Blended Learning Methods </li></ul><ul><li>Online Communities and Networks </li></ul><ul><li>Web/mobile content delivery </li></ul><ul><li>Action Learning </li></ul><ul><li>Coaching and Mentoring </li></ul><ul><li>Learning Expeditions </li></ul><ul><li>Webcast Lectures </li></ul><ul><li>Simulations/Games Outside of Class </li></ul>“ Breaking the Mold on Blended Learning” Report UNICON, 2011
  28. 28. Custom Program Design Process <ul><li>Step 3. Delivery </li></ul><ul><li>Program Management </li></ul><ul><li>Delivery Location and Venue </li></ul><ul><li>Participant Amenities </li></ul><ul><li>Maintain Learner Motivation </li></ul>
  29. 29. Custom Program Design Process <ul><li>Step 4. Program Evaluation </li></ul><ul><li>Pilot evaluation </li></ul><ul><li>Program participant feedback </li></ul><ul><li>Proven evaluation methods </li></ul><ul><li>After Action Review (AAR) </li></ul>
  30. 30. Custom Program Design Process <ul><li>Step 4. Program Evaluation </li></ul><ul><li>Evaluating the ROI of Executive Education Study </li></ul><ul><li>University of Chicago - Booth </li></ul><ul><li>Study of custom program for Raytheon </li></ul><ul><li>Evaluation Framework </li></ul><ul><li>- Reaction : Did the participants like the program? </li></ul><ul><li>- Learning: Did participants change their attitude, knowledge, or skills? </li></ul><ul><li>- Transfer: Did participants change their behavior? </li></ul><ul><li>- Results: Did participants become more productive? </li></ul>“ Evaluating the ROI for Executive Education” Study, 2011
  31. 31. Custom Program Design Process Custom Program Design Process
  32. 32. Custom Executive Education Resources <ul><li>International Executive Development Programmes (IEDP) </li></ul><ul><li>International University Consortium For Executive Education (UNICON) </li></ul><ul><li>Financial Times Annual Executive Education Rankings </li></ul>
  33. 33. Custom Executive Education Resources <ul><li>Duke Corporate Education </li></ul><ul><li>HEC Paris </li></ul><ul><li>Fundacoa Dom Cabral </li></ul><ul><li>Harvard Business School </li></ul><ul><li>Esade Business School </li></ul><ul><li>IMD </li></ul><ul><li>IESE Business School </li></ul><ul><li>Boston University </li></ul><ul><li>INSEAD </li></ul><ul><li>Center for Creative Leadership </li></ul><ul><li>11. University of PA Wharton </li></ul><ul><li>12. Cranfield School of Management </li></ul><ul><li>13. Ipade </li></ul><ul><li>14. Essec Business School </li></ul><ul><li>15. Babson Executive Education </li></ul><ul><li>16. University of NC Kenan-Flagler </li></ul><ul><li>17. Columbia Business School </li></ul><ul><li>17. University of Oxford Said </li></ul><ul><li>19. IE Business School </li></ul><ul><li>20. Ashridge </li></ul>2011 Global Rankings - Top 20 Custom Programs Tie Score
  34. 34. Custom Executive Education Resources <ul><li>Thunderbird School of Global Management </li></ul><ul><li>University of Chicago Booth </li></ul><ul><li>Wisconsin School of Business </li></ul><ul><li>Kelley Executive Partners at Indiana University </li></ul><ul><li>University of Virginia Darden </li></ul><ul><li>Northwestern University Kellogg </li></ul><ul><li>Stanford Graduate School of Business </li></ul><ul><li>UCLA Anderson </li></ul><ul><li>University of Michigan Ross </li></ul><ul><li>University of Texas McCombs </li></ul><ul><li>MIT Sloan </li></ul>2011 Other Leading Custom Programs - U.S.A.
  35. 35. Business Goals Leadership Strategy Define Measure Develop Achieve Business Results <ul><li>Define successful executive performance and identify the capabilities needed to achieve it </li></ul><ul><li>Measure executive capabilities & gaps </li></ul><ul><li>Develop executive capabilities needed to be successful, now and in the future </li></ul><ul><li>Revenue Growth </li></ul><ul><li>Operating Margin </li></ul><ul><li>Asset Efficiency </li></ul><ul><li>Strategic Expectations </li></ul><ul><li>Evaluate the impact </li></ul><ul><li>Adjust/realign </li></ul><ul><li>Leadership Culture </li></ul><ul><li>Leadership Pipeline </li></ul><ul><li>Succession Management </li></ul><ul><li>Leadership Retention </li></ul>Custom Executive Education <ul><li>Define </li></ul><ul><li>Strategic Performance Modeling </li></ul><ul><li>Leadership Competency Model </li></ul><ul><li>Measure </li></ul><ul><li>Leadership Assessments </li></ul><ul><li>Develop </li></ul><ul><li>Formal Executive Education </li></ul><ul><li>Coaching and Mentoring </li></ul><ul><li>Action Learning </li></ul><ul><li>Simulations </li></ul><ul><li>Social Learning </li></ul>Custom Executive Education Framework
  36. 37. Resources & References <ul><li>The following professionals were consulted regarding this presentation content: </li></ul><ul><li>Dan McGurrin, Director of Executive Programs - Poole College of Management, NC State University </li></ul><ul><li>Susan Smith, Director, Custom Programs - Terry College of Business, University of Georgia </li></ul><ul><li>Dan Stotz, Senior Director, Executive Education - Robinson College of Business, Georgia State University </li></ul><ul><li>References </li></ul><ul><li>All For One: 10 Strategies for Building Trusted Client Partnerships, Andrew Sobel </li></ul><ul><li>Mastering Executive Education: How to Combine Content with Context and Emotion , The IMD Guide </li></ul><ul><li>The Future of Leadership Development: Corporate Needs and the Role of Business Schools, IESE Business Collection </li></ul><ul><li>Executive Education: The Role of Business Schools Research Report, Bersin & Associates http://www.bersin.com/ </li></ul><ul><li>UNICON Research Reports http://uniconexed.org/ </li></ul><ul><li>“ Investigating Our Custom Clients’ Evolving Needs”, Marie Eiter, 2009 </li></ul><ul><li>“ INTERBRAND Revealing the Voice of the Client”, 2011 </li></ul><ul><li>“ Breaking the Mold on Blended Learning”, Marie Eiter & Toby Woll, 2011 </li></ul><ul><li>International Executive Development Programs (IEDP) http://www.iedp.com/ </li></ul><ul><li>Evaluating the ROI of Executive Education Study http://booth.chicagoexec.net/programs/custom2011.aspx </li></ul>

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