SlideShare a Scribd company logo
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“Facebook for
Verticals”
(Verticals include Technology, News, Politics etc.
Note: All images are from public domain)
What would revolutionize
social networks?
What if friend networks
were organized around a
common passion?
What if leading aggregated content
and community tools enabled
“destination sites” that were curated
in an organized fashion by users?
What if user-generated content by such users,
mediated and moderated by the user community,
supplemented the professional content and
created a virtual cycle of loyalty and engagement?
STICKINESS
What if the average visitors
to prototype created websites
spent over 12 minutes on the
site and returned an average
of 2.2 times per week?
What if these “destination sites” (one-stop
informational and community websites) also
were widgitized so as to be distributed by
users across the Internet?
What if personalized behavioral
advertising created value-added
content to the user experience?
What if users shared revenues
generated in their friend
network?
What if key influencers in each vertical promoted that
vertical site in a win-win for the individual and the site?
(Note: Image from public domain. Does NOT indicate endorsement)
Alex Hammer Resume
(Note: Alex was also previously a candidate for Governor of Maine)
11 Sunset Avenue #14
Bangor, ME 04401
Phone: 207-945-5240
E-mail: hscpub@aol.com
Related Professional Experience
Founder and CEO, Media 2.0, Bangor, ME 2005 to Present v
Media 2.0 is a 10 blog network that leverages leading content, ad networks, community features and web 2.0
tools and resources to create destination sites across technology, news, politics, environment, and related areas.
Owner/Publisher/CEO, HSC Media, outside NYC, NY, 1996 to 2005
Oversaw operations of five-division online publishing company including personnel, technology, sales, and distribution.
Publisher for six recurring publications (monthly, quarterly or yearly) up to 300 pages in length.
Received repeat year advertising contracts with Major League Baseball and other major corporate advertisers.
Education
Temple University, Philadelphia, PA, Master of Arts Degree in Clinical Psychology, GPA: 3.8
University of Maine, Orono, Maine, Bachelor of Arts Degree in Psychology, GPA: 3.9
Awards received included: USAA National Scholar, #1 Graduate in College
of Arts and Sciences, and All Eastern United States Division 1 Athlete
Media 2.0
Samples:
Politics 2.0
Industry Leaders of Tech 2.0

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Media 2.0 "Facebook for verticals" (1)

  • 1. “Facebook for Verticals” (Verticals include Technology, News, Politics etc. Note: All images are from public domain)
  • 3. What if friend networks were organized around a common passion?
  • 4. What if leading aggregated content and community tools enabled “destination sites” that were curated in an organized fashion by users?
  • 5. What if user-generated content by such users, mediated and moderated by the user community, supplemented the professional content and created a virtual cycle of loyalty and engagement?
  • 6. STICKINESS What if the average visitors to prototype created websites spent over 12 minutes on the site and returned an average of 2.2 times per week?
  • 7. What if these “destination sites” (one-stop informational and community websites) also were widgitized so as to be distributed by users across the Internet?
  • 8. What if personalized behavioral advertising created value-added content to the user experience?
  • 9. What if users shared revenues generated in their friend network?
  • 10. What if key influencers in each vertical promoted that vertical site in a win-win for the individual and the site? (Note: Image from public domain. Does NOT indicate endorsement)
  • 11. Alex Hammer Resume (Note: Alex was also previously a candidate for Governor of Maine) 11 Sunset Avenue #14 Bangor, ME 04401 Phone: 207-945-5240 E-mail: hscpub@aol.com Related Professional Experience Founder and CEO, Media 2.0, Bangor, ME 2005 to Present v Media 2.0 is a 10 blog network that leverages leading content, ad networks, community features and web 2.0 tools and resources to create destination sites across technology, news, politics, environment, and related areas. Owner/Publisher/CEO, HSC Media, outside NYC, NY, 1996 to 2005 Oversaw operations of five-division online publishing company including personnel, technology, sales, and distribution. Publisher for six recurring publications (monthly, quarterly or yearly) up to 300 pages in length. Received repeat year advertising contracts with Major League Baseball and other major corporate advertisers. Education Temple University, Philadelphia, PA, Master of Arts Degree in Clinical Psychology, GPA: 3.8 University of Maine, Orono, Maine, Bachelor of Arts Degree in Psychology, GPA: 3.9 Awards received included: USAA National Scholar, #1 Graduate in College of Arts and Sciences, and All Eastern United States Division 1 Athlete