2. What is Social Media?
– Forms of electronic communication
– Examples of social media
– Social media websites
Image courtesy of Google images .
3. Emergence of Social Media in the
Corporate World
• First email sent
• AOL
• Friendster
• Myspace
• Facebook
Image courtesy of Google images .
4. Current Social Media Landscape
in the IT Industry
Your Competitors are using Social Media to
gain a edge on the computation, Why aren’t
you?
5. Opportunities and Benefits for Northwestern Technologies
Possible advantages
– Facilitates open communication, leading to enhanced information discovery
and delivery.
– Allow employees to discuss ideas, post news, ask questions and share links.
– Provides an opportunity to widen business contacts.
– Targets a wide audience, making it a useful and effective recruitment tool.
http://www.shrm.org/TemplatesTools/hrqa/Pages/socialnetworkingsitespolicy.aspx
6. Conclusion
Social media is a tool use in conjunction with your
companies business and marketing strategy. To not
embrace this new yet powerful marketing tool, you are
letting your business fall be hide your competitors.
7. • "Social MediaAbout Our Definitions: All Forms of a Word (noun, Verb, Etc.)
Are Now Displayed on One Page." Merriam-Webster. Merriam-Webster, n.d.
Web. 31 Mar. 2013.
• "Social Media: What Are the Advantages and Disadvantages of Social
Networking Sites? What Should We Include in a Policy? ." Social Media:
What Are the Advantages and Disadvantages of Social Networking Sites?
What Should We Include in a Policy? N.p., n.d. Web. 31 Mar. 2013.
Editor's Notes
Social media as merriam-webster.com defines it are forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos). Some social media tools businesses are using are Youtube, Blogs, forums, podcast, portals, message boards, social networks, social bookmarking, tagging and news, writing communities, digital storytelling, scrapbooking, and data are just some examples of social media. Some of the more popular social media websites being used today are Facebook, Twitter, and LinkedIn. http://www.merriam-webster.com/dictionary/social%20media
1971 when Ray Tomlinson sent the first email at the time working for BBN Technologies. 1997 was the year the internet had 1 million users AOL introduces IM massager 2002 Friendster, a social networking website opened 2003 Myspace, another social networking website started 2004 Facebook came alone and forever changed the way we use social media with over 400 million members in 2010 Currently social media can be accessed almost anywhere
Dell Lets customers give feedback and custom build their pc’s as well as taking suggestions on upcoming products. Apple has ITunes so customers can download and share music and video files as well as feedback. Microsoft has its IM as well as a host of other sites geared to getting customers engaged and furthering their brand name.
By using social media as a marketing tool, it can help with BRANDING the company.
Social media is a tool use in conjunction with your companies business and marketing strategy. To not embrace this new yet powerful marketing tool, you are letting your business fall be hide your competitors.
