2. MY AUDIENCE
My audience is :
Typically a male aged between 18 -30.
Work as a skilled/unskilled, low paid worker.
Most likely to work in some form of of fice job.
An explorer
Passive
I came to these conclusions because of their psychographic
grouping, their socio-economic scaling, their jobs, their
gender, uses of gratification and age.
3. PSYCHOGRAPHIC GROUPING
I said that my audience is likely to be an explorer because
their psychographic grouping. The explorer stands for : Energy
- autonomy, experience, challenge, new frontiers. Brand
choice highlights dif ference, sensation, adventure, indulgence
and instant ef fect - the first to try new brands. (Younger student).
I think that my audience is an explorer type because they like
challenges, new frontiers and adventure. Which are all
highlighted in my media product, for example the adventure of
what the letter means and challenging the audience to
understand what it means.
4. JOBS/SOCIO-ECONOMIC
I think that my audience will fit on the C1 , C2 scale of the
socio-economic because they will be able to relate to the
characters as they have similar jobs (of fice workers,
unskilled/skilled yet low paid).
Using characters that are similar to the audience means that
they will be able to relate to them and be attracted to the
product.
That is why my audience will be C1 , C2 and typically working
in an of fice like the characters. Also they will like to unwind
from their stressful of fice job by watching films like mine.
5. AGE/GENDER
The audience is likely to be aged around 18 -30 because of the
themes exposed in my product. For examples, characters in
this age group and discussions similar to those in their age
group. Again, this will help them relate to the product as it is
something similar to their lives.
They are also males because there are no females in the
production so it is a strictly male themed product.
The themes like mystery and tension are also aimed at this
age and gender as they are usually associated with young
males.
6. USES OF GRATIFICATION
My audience is likely to be an active audience too because
they are not told what the letter is about so they will have to
choose how to consume this media and think themselves what
the mystery is. This means they are active because they have
to choose how to consume this product.
This proves the theory of uses of gratification because it says
that the audience chooses how to consume the media, just
like my audience will.
7. CONCLUSION
To conclude, my audience is a lot like the research I
conducted originally as they are still the same
age, gender, socio-economic and psychographic.
My research helped me to conduct my finished audience
because they are very similar. It guided me into how I will
shape my film to please my audience and keep them satisfied
by relating to them with themes and characters.
I now have an af fective audience profile due to this and my
work has proven to fit with it too meaning it is successful and
af fective.
