BlueGrace Logistics has experienced strong growth, increasing sales 400% since 2009 through a focus on social media. The CEO discusses how social media is integrated into their business culture and strategy. Employees are encouraged to use internal social platforms to improve morale and reduce training costs. Externally, BlueGrace leverages social media like Facebook, Twitter, and LinkedIn to market to customers, build partnerships, and increase their brand recognition, leading to new leads and higher customer satisfaction. Metrics show BlueGrace's social media-driven web traffic has increased over 105%, demonstrating how adapting a social strategy can provide a significant ROI.
To get into the lead generation game, LinkedIn began offering Sponsored Updates, allowing companies to put paid promotions behind status updates. These promoted updates are seen by your followers and targeted users outside of your follower network. Like all other social ads, LinkedIn updates should include a visual, and then link to a gated asset.
Online Communities are a key communication tool for engaging with B2B buyers. By creating a space for thought-provoking discussion and industry insights, B2B sales and marketing professionals can build relationships with their buyers earlier in their decision making process. Here's our own Tom Skotidas' presentation from CeBIT this week, on the Rise of B2B Communities.
Circul8 EMSA 2010 Presentation on Social Media & Email - Jamie MaddenCircul8Admin
Social Media has changed how businesses interact with consumers. Email marketing took direct mail to the next level. The question is, will they blend? Can these two forms of communication work together or should one be focused on. Circul8 is an award winning agency in the field of Social Media. This was presented at EMSA 2010 by Circul8 Creative Director, Jamie Madden.
To get into the lead generation game, LinkedIn began offering Sponsored Updates, allowing companies to put paid promotions behind status updates. These promoted updates are seen by your followers and targeted users outside of your follower network. Like all other social ads, LinkedIn updates should include a visual, and then link to a gated asset.
Online Communities are a key communication tool for engaging with B2B buyers. By creating a space for thought-provoking discussion and industry insights, B2B sales and marketing professionals can build relationships with their buyers earlier in their decision making process. Here's our own Tom Skotidas' presentation from CeBIT this week, on the Rise of B2B Communities.
Circul8 EMSA 2010 Presentation on Social Media & Email - Jamie MaddenCircul8Admin
Social Media has changed how businesses interact with consumers. Email marketing took direct mail to the next level. The question is, will they blend? Can these two forms of communication work together or should one be focused on. Circul8 is an award winning agency in the field of Social Media. This was presented at EMSA 2010 by Circul8 Creative Director, Jamie Madden.
Email Marketing and Social Media - Will it blend?
Email used to just be email. Now we are faced with a never-ending spread of social media tools such as: Facebook, Twitter, LinkedIn, Blogs and Social Booking Marking platforms. The question is - will it blend? This session will look at how you can strategically use social media to complement and enhance your email marketing.
A detailed study on LinkedIn and its associated components, the Do's and Don'ts with case studies. It will help developing an idea about fundraising too.
Erin Viray, Client Manager and Adam Fischman, Director of Business Development at Change.org shared success stories and best practices around online advocacy and fundraising, and shared some tips for the year ahead.
Why You Should Not Avoid Social Media - OpenSourceVarsity.Ivan Bayross
92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. This Social Media slides will let you know the importance of top social media platforms and what are the best activities that you can implement in order to increase the traffic and also user engagement.
15 Social Media Statistics to Share with Your Senior Business Leader Workology
List of 15 social media stats to share with senior business leaders and executives on how social media is impacting hiring, recruiting, and employee communication and engagement.
What is digital media an intro for BSSIAMoses Gomes
Presentation on why social media, SEO and PPC essential for SME sector? How SME sector can benefit from digital media marketing?
With so many questions on marketing front, SME sector is really facing with big fraudsters who con them on digital marketing.
This presentation focuses on basic aspects of website, SEO and Social Media, a DIY guide for the industry which can act as ready reckon-er to take those decisions on INTERNET MARKETING.
Further topics include:
- Importance of social media
- Pitfalls of social media
- Web 2.0
- Website meta tags
- Google analytics
- facebook page
- Google+
- Slideshare
- Twitter
- Online listings
and many more, read to know more.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
Email Marketing and Social Media - Will it blend?
Email used to just be email. Now we are faced with a never-ending spread of social media tools such as: Facebook, Twitter, LinkedIn, Blogs and Social Booking Marking platforms. The question is - will it blend? This session will look at how you can strategically use social media to complement and enhance your email marketing.
A detailed study on LinkedIn and its associated components, the Do's and Don'ts with case studies. It will help developing an idea about fundraising too.
Erin Viray, Client Manager and Adam Fischman, Director of Business Development at Change.org shared success stories and best practices around online advocacy and fundraising, and shared some tips for the year ahead.
Why You Should Not Avoid Social Media - OpenSourceVarsity.Ivan Bayross
92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. This Social Media slides will let you know the importance of top social media platforms and what are the best activities that you can implement in order to increase the traffic and also user engagement.
15 Social Media Statistics to Share with Your Senior Business Leader Workology
List of 15 social media stats to share with senior business leaders and executives on how social media is impacting hiring, recruiting, and employee communication and engagement.
What is digital media an intro for BSSIAMoses Gomes
Presentation on why social media, SEO and PPC essential for SME sector? How SME sector can benefit from digital media marketing?
With so many questions on marketing front, SME sector is really facing with big fraudsters who con them on digital marketing.
This presentation focuses on basic aspects of website, SEO and Social Media, a DIY guide for the industry which can act as ready reckon-er to take those decisions on INTERNET MARKETING.
Further topics include:
- Importance of social media
- Pitfalls of social media
- Web 2.0
- Website meta tags
- Google analytics
- facebook page
- Google+
- Slideshare
- Twitter
- Online listings
and many more, read to know more.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Our presentation from the 2014 NEFA Funding Symposium in San Antonio, TX. The presentation covered 4 widely used social media platforms and how they can be applied to the equipment leasing / commercial finance industry for business development, brand outreach, consumer research, and traffic generation.
Social Media for B2B Companies - Good Idea or Waste of Time - CIPH Regina key...Brian Bluff
Description
Social media is an effective and affordable way to expand the reach and strength of your brand. Yet, many B2B companies think of it as the folly of children and have been slow to jump aboard. This session will explore:
• How B2B companies can use social media to deliver powerful cost effective results.
• The top objections company leaders have to participating in social media and why they should reconsider.
• How Google's amplified focus on quality original content and social media work together to create an incredible opportunity.
• What you can measure and what you should expect in return.
• Getting started - planning an integrated Internet marketing program.
Who Should Attend
• CEO's/Presidents/Owners
• Sales and/or Marketing Managers
• Webmasters
Learn easy way to impact your content marketing and social media results - today. This presentation includes tips on Google+, Google Authorship, SlideShare, Chat Apps like Snapchat, writing and blogging advice, and more.
Social Media presentation used at Meades & Company Business Builder Forum July 2011.
Social Media - exploiting the tools for your business.
experts@meadesandco.co.uk
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
2. About BlueGrace
• 0-$80MM in 7 years, 100+ employees
• 400% sales growth since 2009
• Employee recruiting and retention key
• Client satisfaction is paramount
3. Why Social?
• More than 1 Billion people use social networks
• Facebook 850 Million People
• Awareness of Facebook close to 100%
• Average Facebook session 37 minutes
• 400 million people use Facebook daily
• More than 50% social network users are
connected to brands
4. Why Social?
• Market to your audience where they are
• Forward thinking technology
• Social is mobile/Mobile is social – Logistics both
• Adapt or die
• Increase effectiveness of all marketing efforts
5. Got Video?
YouTube
– More than 3 billion views per day
– 48 hours of video uploaded every
minute
– More video uploaded to YouTube in
one month than the three major US
networks created in 60 years
As close as you can get to Face to Face
6.
7.
8. Social Media “Inside”
• Social Media is part of
BlueGrace culture
• Employees encouraged to use
social internally
• Improves employee
morale/retention
• Reduces training expenses
• Employee recruiting via
LinkedIn for Jobfair
9. Social Media
“Out”
• Leverage and connect with partners
• Multiple Charitable causes/partners
• Humane Society of TB
• Humanize the BlueGrace brand
• People buy from people
10. Social Media
“Out”
• UFC Sponsorship
• Close Demographic match to client base
• Broad Reach (1 Million+ fans on Twitter alone)
11. Social Media “Out”
• Increased Brand recognition
• Improved external communication
• Deeper client and partner relationships
• New lead source for business development
• Increased customer satisfaction
12. Social Business = ROI
Social Currency = Action = Revenue
• Total Web Traffic up 7%
• Google Web Traffic Down 2.9%
• Web traffic driven by Social Media up 105%
• Traffic driven by Twitter up 60%
• Traffic driven by Facebook up 33%
• Traffic driven by LinkedIn up 289%
• Social Media search/engage is replacing
traditional Search
• Adapt or Die
13. Don’t DO Social, BE Social !
• Having a:
– Facebook page
– Twitter account
– LinkedIn profile
– Blog
….Is NOT enough!
14. Social is an extension of current marketing
driving a larger business platform