SlideShare a Scribd company logo
Social Media from
the
“Inside Out”


Bobby Harris, CEO
BlueGrace Logistics

www.mybluegrace.com/smc3
About BlueGrace

•   0-$80MM in 7 years, 100+ employees
•   400% sales growth since 2009
•   Employee recruiting and retention key
•   Client satisfaction is paramount
Why Social?

•   More than 1 Billion people use social networks
•   Facebook 850 Million People
•   Awareness of Facebook close to 100%
•   Average Facebook session 37 minutes
•   400 million people use Facebook daily
•   More than 50% social network users are
    connected to brands
Why Social?
•   Market to your audience where they are
•   Forward thinking technology
•   Social is mobile/Mobile is social – Logistics both
•   Adapt or die
•   Increase effectiveness of all marketing efforts
Got Video?

YouTube

  – More than 3 billion views per day
  – 48 hours of video uploaded every
    minute
  – More video uploaded to YouTube in
    one month than the three major US
    networks created in 60 years
   As close as you can get to Face to Face
Social Media “Inside”

• Social Media is part of
  BlueGrace culture
• Employees encouraged to use
  social internally
• Improves employee
  morale/retention
• Reduces training expenses
• Employee recruiting via
  LinkedIn for Jobfair
Social Media
        “Out”

•   Leverage and connect with partners
•   Multiple Charitable causes/partners
•   Humane Society of TB
•   Humanize the BlueGrace brand
•   People buy from people
Social Media
      “Out”
• UFC Sponsorship
• Close Demographic match to client base
• Broad Reach (1 Million+ fans on Twitter alone)
Social Media “Out”

•   Increased Brand recognition
•   Improved external communication
•   Deeper client and partner relationships
•   New lead source for business development
•   Increased customer satisfaction
Social Business = ROI

Social Currency = Action = Revenue
• Total Web Traffic up 7%
• Google Web Traffic Down 2.9%
• Web traffic driven by Social Media up 105%
• Traffic driven by Twitter up 60%
• Traffic driven by Facebook up 33%
• Traffic driven by LinkedIn up 289%
• Social Media search/engage is replacing
  traditional Search
• Adapt or Die
Don’t DO Social, BE Social !

• Having a:
  – Facebook page
  – Twitter account
  – LinkedIn profile
  – Blog
     ….Is NOT enough!
Social is an extension of current marketing
driving a larger business platform
Connect with us

Free
Whitepaper
“The Top 10 Social Media Tips for
Logistics”

*SMC3 attendees only


                   www.mybluegrace.com/SMC3

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SMC3 Event

  • 1. Social Media from the “Inside Out” Bobby Harris, CEO BlueGrace Logistics www.mybluegrace.com/smc3
  • 2. About BlueGrace • 0-$80MM in 7 years, 100+ employees • 400% sales growth since 2009 • Employee recruiting and retention key • Client satisfaction is paramount
  • 3. Why Social? • More than 1 Billion people use social networks • Facebook 850 Million People • Awareness of Facebook close to 100% • Average Facebook session 37 minutes • 400 million people use Facebook daily • More than 50% social network users are connected to brands
  • 4. Why Social? • Market to your audience where they are • Forward thinking technology • Social is mobile/Mobile is social – Logistics both • Adapt or die • Increase effectiveness of all marketing efforts
  • 5. Got Video? YouTube – More than 3 billion views per day – 48 hours of video uploaded every minute – More video uploaded to YouTube in one month than the three major US networks created in 60 years As close as you can get to Face to Face
  • 6.
  • 7.
  • 8. Social Media “Inside” • Social Media is part of BlueGrace culture • Employees encouraged to use social internally • Improves employee morale/retention • Reduces training expenses • Employee recruiting via LinkedIn for Jobfair
  • 9. Social Media “Out” • Leverage and connect with partners • Multiple Charitable causes/partners • Humane Society of TB • Humanize the BlueGrace brand • People buy from people
  • 10. Social Media “Out” • UFC Sponsorship • Close Demographic match to client base • Broad Reach (1 Million+ fans on Twitter alone)
  • 11. Social Media “Out” • Increased Brand recognition • Improved external communication • Deeper client and partner relationships • New lead source for business development • Increased customer satisfaction
  • 12. Social Business = ROI Social Currency = Action = Revenue • Total Web Traffic up 7% • Google Web Traffic Down 2.9% • Web traffic driven by Social Media up 105% • Traffic driven by Twitter up 60% • Traffic driven by Facebook up 33% • Traffic driven by LinkedIn up 289% • Social Media search/engage is replacing traditional Search • Adapt or Die
  • 13. Don’t DO Social, BE Social ! • Having a: – Facebook page – Twitter account – LinkedIn profile – Blog ….Is NOT enough!
  • 14. Social is an extension of current marketing driving a larger business platform
  • 15. Connect with us Free Whitepaper “The Top 10 Social Media Tips for Logistics” *SMC3 attendees only www.mybluegrace.com/SMC3