Howard Davidson Arlington MA Wheaties gives power to the people with next challenge Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. www.howardjdavidson.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Wheaties Gives Power to the
People with NEXT Challenge
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Mobile promotions are running riot
and Wheaties is giving people the
power in their NEXT Challenge.
Slide By :- Howard Davidson Arlington MA

3. Wheaties has always been the
athlete’s cereal, with millions of would
be healthy people using the image on
the box as a guiding light. But now it
looks like Wheaties is putting the
power in the consumer’s hands with
their new way of picking an athlete on
the box.
Slide By :- Howard Davidson Arlington MA

4. Basically users of this app called
MapMyFitness have to register for the
Wheaties NEXT Challenge, then pick a
preferred athlete and compete with other
users’ athletes. How exactly do they
compete? The athlete whose users log the
most workouts with the MapMyFitness app
gets on the box.
Slide By :- Howard Davidson Arlington MA

5. Workouts equal votes. When only half the
country makes the effort and votes for a
president, it’s doubly shocking to me that
this process is actually gaining some
momentum. 16 million people have
registered so far and over 600,000 are doing
some kind of workout. Go you chicken fat, go
away!
Slide By :- Howard Davidson Arlington MA

6. With Old Navy giving sweet summer
deals via their flip flop twitter campaign,
this idea of targeting mobile users is
gaining steam. But with Wheaties’
newest experiment, are you willing to
sweat for your favorite athlete?
Slide By :- Howard Davidson Arlington MA

7. If you’ve been inspired to get yourself in tip
top shape by the Iphone spot “Strength”
that has been playing during the World Cup
every five seconds, MapMyFitness could
give you someone to work for. Or maybe
not.
The winning sports personality will appear
on a box in early 2015.
Slide By :- Howard Davidson Arlington MA