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Paris Hilton Washes Cars & Eats
Burgers for Carl’s Jr.
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlin...
Paris Hilton shows that she still enjoys
washing cars and eating burgers. She
does all this in some annoying Carl’s
Jr. ad...
Paris Hilton’s body type leads me to
assume she hasn’t touched a fast-food
burger in her entire life. Well, Carl’s Jr.
rem...
I’ve got several major issues with this
campaign. First off, Carl’s Jr. is expecting
consumers to remember Hilton’s origin...
There’s some head-scratching writing in
here too. As Hilton makes her entrance,
eating a fried jalapeno (as I’m sure she
d...
Apparently the other model in the spot is
from Texas, and the “I Love Texas” music
is a parody of Cole Porter’s “I Love Pa...
Furthermore, is Hilton even considered a
celebrity anymore? When was the last time
she was remotely relevant? The casting ...
Other fast-food chains like McDonald’s
and Wendy’s have found success with
revamped, ‘healthier’ menus that
allowed them t...
Don’t get me wrong, I love hamburgers,
brisket, and scantily clad socialites. I just
happen to enjoy all three separately,...
Don’t get me wrong, I love hamburgers,
brisket, and scantily clad socialites. I just
happen to enjoy all three separately,...
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Howard Davidson Arlington MA -- Paris Hilton washes cars & eats burgers for Carl’s Jr.

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Howard Davidson Arlington MA writes about how Paris Hilton washes cars & eats burgers for Carl’s Jr.
Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences.

howarddavidsonarlingtonma.com
Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

Published in: Marketing
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Howard Davidson Arlington MA -- Paris Hilton washes cars & eats burgers for Carl’s Jr.

  1. 1. Paris Hilton Washes Cars & Eats Burgers for Carl’s Jr. by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  2. 2. Paris Hilton shows that she still enjoys washing cars and eating burgers. She does all this in some annoying Carl’s Jr. ads Slide By :- Howard Davidson Arlington MA
  3. 3. Paris Hilton’s body type leads me to assume she hasn’t touched a fast-food burger in her entire life. Well, Carl’s Jr. reminds that Hilton hasn’t lost her love for their belly-busting burgers. Or washing cars. All millionaires wash their own cars in lingerie, didn’t you know that? Slide By :- Howard Davidson Arlington MA
  4. 4. I’ve got several major issues with this campaign. First off, Carl’s Jr. is expecting consumers to remember Hilton’s original sudsy burger ad, which aired nearly a decade ago. The ad was on my nerves back then. Just when I thought I recovered from the horror, it resurfaced as a new and improved campaign. Or so they think… Slide By :- Howard Davidson Arlington MA
  5. 5. There’s some head-scratching writing in here too. As Hilton makes her entrance, eating a fried jalapeno (as I’m sure she does regularly), the narrator says, “Everyone wants a taste of Texas.” What the heck does Paris Hilton have to do with Texas? Has she ever even been to Texas? Can she locate Texas on a map? Slide By :- Howard Davidson Arlington MA
  6. 6. Apparently the other model in the spot is from Texas, and the “I Love Texas” music is a parody of Cole Porter’s “I Love Paris.” These are prime examples of getting way too cute. How many people know that the woman washing this truck is from Texas? How many consumers recognize the joke regarding the Cole Porter song? I’m guessing that Cole Porter fans don’t make up a large segment of the Carl’s Jr. demographic. Slide By :- Howard Davidson Arlington MA
  7. 7. Furthermore, is Hilton even considered a celebrity anymore? When was the last time she was remotely relevant? The casting of Hilton in this ad is a bit of a microcosm of Carl’s Jr.’s outdated business philosophy. Slide By :- Howard Davidson Arlington MA
  8. 8. Other fast-food chains like McDonald’s and Wendy’s have found success with revamped, ‘healthier’ menus that allowed them to reach consumers who didn’t previously eat their garbage. Carl’s Jr. has been catering solely to the “fat guy living in mom’s basement” for what seems like forever. I don’t see how that’s productive. Slide By :- Howard Davidson Arlington MA
  9. 9. Don’t get me wrong, I love hamburgers, brisket, and scantily clad socialites. I just happen to enjoy all three separately, as I suspect most people do. Slide By :- Howard Davidson Arlington MA
  10. 10. Don’t get me wrong, I love hamburgers, brisket, and scantily clad socialites. I just happen to enjoy all three separately, as I suspect most people do. Slide By :- Howard Davidson Arlington MA

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