Howard Davidson Arlington MA - Fiat’s ‘endless fun’ series defies description. A blog post. Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. www.howardjdavidson.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Fiat’s ‘Endless Fun’ Series Defies
Description
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Fiat’s new series of spots titled
“Endless Fun” defy description. I
swear.
Slide By :- Howard Davidson Arlington MA

3. Descending into the fiery depths of
laziness, ridiculousness and internet
trend exploitation, the new ads for
Fiat are just GIFs of stupid things
happening in and around the new
500s.
Slide By :- Howard Davidson Arlington MA

4. One such sequence involves a Marilyn
Monroe-esque encounter with wind and a
cat chasing a car on a TV screen. Not to
disparage the 500, but I’m sure Fiat’s
founders might have had a different vision
for the future marketing of their autos.
Slide By :- Howard Davidson Arlington MA

5. The ads, in addition to making no real
sense, seem to be rubbing that fact in
our faces with a guy in a horse mask
looking at the camera and the words
“deal with it” flashing across the
screen in reference to an online meme
whose popularity has long since
peaked.
Slide By :- Howard Davidson Arlington MA

6. Chrysler’s CMO Oliver Francois is at the
helm of this push to make the pint
sized Fiats more palatable to the
supersize me, SUV laden U.S. Public.
Slide By :- Howard Davidson Arlington MA

7. And Mr Francois has zeroed in on some
pretty nifty buzzwords to justify their
new strategy, calling it: “Crazy weird.
Crazy fun.” Well, maybe just that first
word. Did I mention these spots are dirt
cheap to produce?
Slide By :- Howard Davidson Arlington MA

8. The real driving force behind the GIF
commercials soon becomes clear as
soon as cost is brought up.
Slide By :- Howard Davidson Arlington MA

9. After all, GIFs are just a fast sequence
of photos. Bottom line is that these is a
trendy, eye catching and cheap line of
commercials, but my real question is:
Are the people who are going to be in
on the internet references really old
enough to buy a Fiat? Or even a pack
of cigarettes?
And don’t even get me started on the
twerking.
Slide By :- Howard Davidson Arlington MA