Howard Davidson Arlington MA - Mike Myers and brother save the day for sears Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. howarddavidsonarlingtonma.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Mike Myers and Brother Save
The Day for Sears
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Mike Myers might just save the day
for retail giant Sears in Canada with
some help from his brother in
#brotherthatworksforsears
Slide By :- Howard Davidson Arlington MA

3. Did you know Mike’s brother works
for Sears? Go figure. Well, a Sears ad
featuring comedian Mike Myers and
his older brother, a longtime
employee of the struggling retailer,
has racked up more than 1 million
hits on YouTube since it made its
debut in Canada earlier this month.
Slide By :- Howard Davidson Arlington MA

4. In #brotherthatworksforsears, Mike is
hardly the star – after all he’s just “Peter’s
brother” according to the commercial.
Slide By :- Howard Davidson Arlington MA

5. Peter is the #brotherthatworksforsears, and
yes, this commercial comes with a hashtag.
Sears is aiming at siblings everywhere,
trying to bring Sears Canada back to life
with a campaign full of brother and
sisterhood – because Mike’s brother really
does work for Sears Canada. In light of
their looming mountain of financial strife,
Sears Canada is looking to try anything –
even if that means quoting things like “alien
U.F.O sex diet”.
Slide By :- Howard Davidson Arlington MA

6. The ad carries an air of sympathy as it
repeatedly acknowledges the struggles
of Sears Canada. Like when Mike
enters the frame by concernedly
asking “Is Sears Canada going away?”
The Ad relies on genuineness, like the
recent Dominoes advertisement that
embraced failure as part of the
creative process.
Slide By :- Howard Davidson Arlington MA

7. As Mike meanders through the Sears Canada
corporate headquarters with Peter, the two
trade punches (albeit not literally – although
that would have made for some great
entertainment). In the end Mike comes up with
a variation of the new Sears Canada tagline
“My Brother Works There (At Sears)”. And now
that’s how a hashtag is written, folks.
The Myers’ brothers actually have a third
brother. Maybe he works at Walmart.
Howard Davidson Arlington MA
Slide By :- Howard Davidson Arlington MA