Howard Davidson Arlington MA - Starbucks wants fewer texts and more caffeine Howard Davidson from Arlington Massachusetts is a marketing guy who helps brands connect with target audiences. howarddavidsonarlingtonma.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Starbucks Wants Fewer Texts
and More Caffeine
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Starbucks new ads want you to stop
texting and spend more money on
their caffeine.
Slide By :- Howard Davidson Arlington MA

3. The coffee chain’s new ad campaign
by agency BBDO shows the
difference between conversations
through text and face-to-face.
Starbucks advocates more real-life
communication in your life…and
cups of coffee.
Slide By :- Howard Davidson Arlington MA

4. In the series of advertisements, Starbucks
serves up how an apology, a date, or a
pregnancy talk are much more powerful in
person than through text. In a generation
ruled by smartphones, Starbucks really shows
how translation through text message can
sometimes be misinterpreted.
Slide By :- Howard Davidson Arlington MA

5. Starbucks is joining in on the anti-texting
campaign that other big name
corporations have started like Honda and
their PSA’s against texting and driving.
However, these Starbucks ads do not
account for the inevitable.
Slide By :- Howard Davidson Arlington MA

6. The ads are a clever way to show
Starbucks as a meetup spot for casual
conversation, although the story makes
me wanting to switch to Dunkin Donuts
after viewing all three ads. Since people
are already familiar with the products,
emphasizing this aspect of the brand
makes sense, and the campaign manages
to do it with nothing more than voice and
text. But then again, Starbucks seems to
getting a bargain here.
Slide By :- Howard Davidson Arlington MA

7. In-person communication is flat out better,
but who am I to talk? Look at me
communicating to you through this blog
post. I am writing this while drinking a cup of
coffee though…so I guess I’m doing it half
right according to Starbucks.
And don’t get me started about people on
cell phones in restaurants – especially at my
table.
Slide By :- Howard Davidson Arlington MA