Nestea Takes a ‘Plunge’ Reviving
TV Ad
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA
Nestea returns to American
televisions after being gone for two
decades with their revived “Take the
Nestea Plunge” campai...
Originally run from the Seventies
through the Nineties, Publicis
Hawkeye is bringing back to life
Nestea’s original campai...
The main objective of the revived
campaign is to regain shares lost by Nestea
in recent years and the “Nestea Plunge
into ...
Other companies such as Arizona have
been seeing growth as consumers switch
from soda to iced tea, which is perceived to
b...
The Nestea brand suffered because
Nestlé and Coca-Cola disbanded their
joint venture, Beverage Partners
Worldwide, within ...
Rick Tanner, VP of marketing for Nestlé
Waters, said that research shows that
the “Take the Nestea Plunge” resonates
with ...
The “new” campaign includes a new
TV ad and social media campaign with
the hashtag ‘#NesteaPlunge’ for users
to post their...
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Howard Davidson Arlington MA - Nestea takes a ‘plunge’ reviving TV ad

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Howard Davidson Arlington MA - Nestea takes a ‘plunge’ reviving TV ad.
Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences.

www.howardjdavidson.com
Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

Published in: Marketing, Business, Automotive
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Howard Davidson Arlington MA - Nestea takes a ‘plunge’ reviving TV ad

  1. 1. Nestea Takes a ‘Plunge’ Reviving TV Ad by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  2. 2. Nestea returns to American televisions after being gone for two decades with their revived “Take the Nestea Plunge” campaign. Slide By :- Howard Davidson Arlington MA
  3. 3. Originally run from the Seventies through the Nineties, Publicis Hawkeye is bringing back to life Nestea’s original campaign, which is tied to a new reformulation that has reduced the beverage’s calories and improved its taste. Slide By :- Howard Davidson Arlington MA
  4. 4. The main objective of the revived campaign is to regain shares lost by Nestea in recent years and the “Nestea Plunge into Summer” sweepstakes will surely help with that. Slide By :- Howard Davidson Arlington MA
  5. 5. Other companies such as Arizona have been seeing growth as consumers switch from soda to iced tea, which is perceived to be healthier. Slide By :- Howard Davidson Arlington MA
  6. 6. The Nestea brand suffered because Nestlé and Coca-Cola disbanded their joint venture, Beverage Partners Worldwide, within the U.S. as of 2012. The Nestea brand was “marginalized” because it “hadn’t been actively communicated in a decade,” but now under the Nestlé Waters North America brand and leadership, there is renewed focus on rebuilding its sales and share. I guess Slide By :- Howard Davidson Arlington MA
  7. 7. Rick Tanner, VP of marketing for Nestlé Waters, said that research shows that the “Take the Nestea Plunge” resonates with younger consumers and that many older customers still remember the campaign. The Nestea brand still has a 95 percent awareness among American consumers as well. Slide By :- Howard Davidson Arlington MA
  8. 8. The “new” campaign includes a new TV ad and social media campaign with the hashtag ‘#NesteaPlunge’ for users to post their own pictures and videos. Slide By :- Howard Davidson Arlington MA

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