1. MIDHUN
MENON
+91 988 601 68 68 promidhun@gmail.com
RESUME
An experienced professional with over 8.5 years of exemplary track
record spanning across entrepreneurship, marketing, branding,
business strategy, product management & sales.
Prior experience includes heading marketing and product category for
Braas Monier Building Group, a German building materials MNC and in
Godrej, India’s largest privately held conglomerate.
Proud recipient of the Fujitsu-JAIMS Foundation’s 33rd Global Leaders
for Innovation and Knowledge Management program, a fast paced
management program spread across Japan, Hawaii, Singapore &
Thailand.

2. IN 3 SIMPLE PHRASES
a strategist in vision
a doer in execution
a realist; commonsensical in planning
Often times, I find myself wearing multiple hats, that of a chief strategist who
finds new directions for the business, a designer who generates creative
renditions for the messages, a copywriter who creates content, a sales man
who goes all out to talk to prospects, an accountant who keep things in order
on Quickbooks, an auditor who puts new processes in place for effective
management, a student who is curious to learn more.

3. DEC 2015 to PRESENT
SEP 2014 to AUG 2015
OCT 2013 to SEP 2014
AUG 2012 to OCT 2013
SEP 2009 to AUG 2012
FEB 2008 to SEP 2009
CO-FOUNDER & DIRECTOR, POMIDOR FOODS PVT. LTD. (”HAPPY COOK”)
SENIOR MANAGER - MARKETING, COMPONENTS & SERVICES, MONIER ROOFING
MANAGER - MARKETING & ROOFING COMPONENTS, MONIER ROOFING
MANAGER - MARKETING, MONIER ROOFING PVT. LTD.
MANAGER - MARKETING & COMMUNICATIONS, GODREJ & BOYCE
SENIOR EXECUTIVE - SALES, GODREJ & BOYCE MFG. CO. LTD.
WORK EXPERIENCE

4. CO-FOUNDER & DIRECTOR
POMIDOR FOODS PVT. LTD
• Co Founded the business from ground up.
• Set up a viable and scalable fulfillment
center and its operations.
• Devised the Go-To-Market strategy and
executed start-up marketing to make Happy
Cook one of the highest rated food tech
startups in Bengaluru.
• Developed business alliances with Chefs,
Celebrity Bloggers, Corporates, etc.
• Identified and created an exhaustive
product line (ready to cook meal kits and
ready to dress salads).
• Handled social media & search engine
marketing.
• Liaised with the media and generated
substantial PR buzz.
• Handled partner channels for sales like
Food Panda & Zomato.
ACHIEVEMENTS
• A perfect 5/5 social rating
out of 43 reviews.
• 12 PR coverage within
few months of operations.

5. Fresh ingredients are sourced, cut, cleaned and weighed
to exact proportions and neatly packed in a box with a
smart recipe card, describing the easiest way to cook.
The platform simplifies cooking, and that’s what makes
Happy Cook a favourite among Bangalorites.
Happy Cook is attempting to bring the restaurant addicts
in the city, back into their kitchen.
Makes for a great opportunity for couples to cook
together or even for friends to get together and have a
fun cookout session.
Happy Cook was born to help novices and enthusiastic
cooks make fail-proof dishes.
Happy Cook is getting busy youth into the kitchen.
For those who find cooking very boring or for others who
just want to take a break, this is a big help, saving 45
minutes of prepping time.
The age old excuse of I don’t know cooking is no more
valid! Anyone can now cook, thanks to Happy Cook.
This startup will chop, clean and grind for you to cook at
home.
Happy Cook aims to get the urban population back to its
cooking ways by coming up with meal kits comprising
fresh ingredients that are cut, cleaned and weighed to
exact proportions and neatly packed in a box with a smart
recipe card.
Now your cooking aspirations can take flight, thanks to
meal kits that come with the right measures and
components.
It’s a dream come true for those who hate the chopping,
sourcing and cleaning routine.

7. SR. MANAGER - MARKETING, COMPONENTS
& SERVICES
MONIER ROOFING PVT. LTD
• Heading the Marketing function for Monier
India. (working with Asia Pacific and Global
marketing teams, media plan, co-ordinating
with ad agencies for creatives and collaterals,
exhibitions, content marketing, search engine
marketing)
• Heading the Roof System Components
vertical for Monier India. (new product
development, vendor co-ordination, strategic
alliances, trade channels development,
imported inventory forecasting, pricing,
meeting top line and bottom line targets)
• Leading the Monier India technical services.
(creating a value differentiation through
services)
ACHIEVEMENTS
• Best Team Manager Award
for Asia region from Regional
President & CEO - Monier APAC
• APA Champions League
winner for highest growth in
Roof Components in APAC region

8. MANAGER - MARKETING & COMMUNICATIONS
GODREJ & BOYCE MFG. CO. LTD
• Working closely with Strategic Marketing Group
of Godrej master brand and develop division
specific collaterals based on brand guidelines,
values and tone of voice.
• Liaising with industrial associations and trade
magazines for PR and improving brand visibility
using content marketing.
• Working with ad-agencies to create world class
sales collaterals within agreed time frame.
• Planning, designing and implementing ATL & BTL
promotions as per business plan.
• New product launches and incentive schemes.
• Developing & managing monthly newsletters.
• Working with market research agencies for
customer satisfaction measurement and
actionable insights.
• Complete ownership of Intranet & Internet
websites.
ACHIEVEMENTS
• Executed re-branding of Godrej
Storage Solutions & Godrej Efacec.
• Created a disruptive positioning
of “Storage Solutions that keep
your stocks alive”.

9. SENIOR EXECUTIVE - SALES
GODREJ & BOYCE MFG. CO. LTD
• Handling sales of Fami range of premium
industrial products for South Zone -
Karnataka, Tamil Nadu, Kerala & Andhra
Pradesh.
• Developing new channel partners and
enabling potential dealers and distributors
for greater market penetration.
• Working capital control, debtor
management, competition tracking and
reporting. ACHIEVEMENTS
• Secured Godrej India’s largest
and first of its kind order for
“Store Van - service vehicles on the
move” for a renowned global
construction equipments
manufacturer.

10. AUG - DEC 2015
2006 - 2008
2002 - 2006
GLOBAL LEADERS FOR INNOVATION & KNOWLEDGE MANAGEMENT
JAPAN-AMERICA INSTITUTE OF MANAGEMENT SCIENCES
JAPAN, HAWAI’I, SINGAPORE, THAILAND
PGDM - MARKETING
INSTITUTE FOR TECHNOLOGY & MANAGEMENT
BANGALORE
B.TECH - BIO TECHNOLOGY & BIO CHEMICAL ENGINEERING
SREE CHITRA THIRUNAL COLLEGE OF ENGINEERING
THIRUVANANTHAPURAM, KERALA
EDUCATIONAL QUALIFICATION

11. A rigorous and fast paced management
program spread across Japan, Hawaii,
Singapore & Thailand to hone future business
leaders. The program is built around pillars of
knowledge leadership developed by Dr. Ikujiro
Nonaka, the world authority on knowledge
and value creation, and is aimed to create
world class young leaders who have the
capability to identify, act, innovate, connect
and distribute leadership for business
transformation and growth with focus on
social goodness.
GLOBAL LEADERSHIP FOR INNOVATION & KNOWLEDGE MANAGEMENT
Received the President's Award for Business Innovation. The award was
for winning the competition that involved business transformation
ideas and presentation, for real companies having real problems with
participants from 7 different countries.
The Best Presenter Award during the
President's Model for Business
Innovation Competition at Hawaii,
involving real business issues for
actual companies with participants
from 7 different countries.
Certificate of Completion of the Global
Leaders for Innovation and Knowledge
Management being received from Mr.
Kazuo Ishida, Chairman & President of
JAIMS; and Mr. Tatsuya Miyake, Managing
Director - Fujitsu Limited at Tokyo, Japan.

12. Ganesh Raghavan
Asst. Vice President & Business Head
Godrej Efacec Automation &
Robotics Ltd.
“Midhun is an extremely self driven individual. His zeal for work is tremendous and has demonstrated time and again
his willingness to take responsibilities and deliver. Very result focused and passion for photography is very high.”
Raghavendra Prasanna
Ex CEO
Monier Roofing Pvt. Ltd.
“Midhun is a well informed & very competent marketing professional. He is comfortable with both traditional
marketing concepts & the digital marketing space. He leverages both very effectively. What I really like about Midhun
is he is fun loving & ready to get his hands dirty. He inspires confidence, spawns healthy business relations and gets
the job done.”
Ashish Kapoor
Chief Brand Strategist
Yellow Fishes
“Midhun is a fabulous client and a friend. He has excellent understanding of strategic design and brand thinking. He is
at the forefront, driving change at Godrej Storage Solutions and inculcating the new brand thinking at the company.
He is fun to work with. A humble, courteous and enthusiastic personality.”
https://in.linkedin.com/in/midhun-menon-438b2a1& many more available at
WORDS OF REFERENCE

13. PERSONAL PROFILE
9th April 1984
Married
English, Malayalam, Tamil, Hindi.
+91 988 601 68 68
promidhun@gmail.com
Flat 111, Mahaveer Calyx
45, 9th Cross, 20th Main
BTM 4th Stage, Off. Bannerghatta Road
Bengaluru - 560 076
Karnataka, India