Social Business as the New Organizing Principle


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Chief Conversation Officer? This panel will explore ways in which social technologies yield opportunities for organizations to improve collaboration, strengthen relationships across teams, make boundaries more porous and foster the kind of innovation needed now more than ever on the global landscape. We\'ll ask our panelists to speak about results that can be tied to the bottom line, new leadership styles, and what transparency and authenticity look like from within organizations, two key tenants of the brave new Web 2.0 world. The ensuing dialogue will offer glimpses into how OD practitioners and HR business partners can leverage these new organizing principles to their advantage.

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Social Business as the New Organizing Principle

  1. 1. Panel: Social Business as the NewOrganizing PrincipleJoin our ROSSELLA DERICKSON, SBODN DIRECTORNeed Technical Support for GoToWebinar?Call: 888 259 3826 1
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  4. 4. Panel: Social Business as theNew Organizing PrincipleWelcome from SBODN:Chief Conversation Officer? This panelwill explore ways in which socialtechnologies yield opportunities fororganizations to improve collaboration,strengthen relationships across teams, makeboundaries more porous and foster the kind of innovationneeded now more than ever on the global landscape. Theensuing dialogue will offer glimpses into how OD practitionersand HR business partners can leverage these new organizingprinciples to their advantage. 4
  5. 5. Panel Moderator Bio: Cherie Del CarloSocial Media StrategistPresident, Gather Your CrowdCherie Del Carlo is a Social Media Strategist, specializing in Online Marketing, Brandingand Communications. Prior to co-founding Gather Your Crowd in 2009, a social mediamarketing consultancy, she developed internal communications programs for firms likeBART and Cisco, and marketed for B2B software firms here in Silicon Valley.An engaging and innovative business, systems and people strategist, with B.A. inCultural Anthropology and a M.S. in Organization Development, Cherie has leveragedher experience with business software systems and change management into applyingsocial technologies as conduits for meaningful interaction and commercial exchange.Cherie has presented on different social media topics at San Jose State University,Stanford Continuing Studies and U.C. Berkeley’s Haas School of Business. Among herskills and talents, Cherie is passionate about the spirit of inclusivity, freedom ofexpression and establishing relevance for the change agent in each of us. 5Gather Your Crowd is a Corporate Sponsor to SBODN.
  6. 6. Panelist Bio: Natascha ThomsonSenior Director,Social Media Audience Marketing at SAP AGAs part of the SAP Social Media Audience Marketing (SMAM) team, I am responsible foridentifying best practices that enable SAP marketers to create solution awareness anddemand through social media. I am a social media aficionado, passionate yogini, andNYT reader.Find my LinkedIn profile hereMy social media marketing blogFollow me on Twitter at @nathomson 6
  7. 7. Panelist Bio: Maria PoveromoDirector, Social Media at Adobe Systems, Inc.As Director, Social Media for Adobe Systems, Inc., Maria Poveromo is responsible fordriving social media strategy at Adobe. Her team established the organizationalframework and strategic direction for social media activities across the company. Maria’smain areas of focus include corporate strategy, governance, measurement, customerengagement and the development of best social media practices company-wide. Herteam directs a cross-functional social media council to foster knowledge sharing acrossgroups and manages Adobe’s customer facing corporate properties, including the Adobeblog, Adobe Twitter account and Adobe Facebook page. Prior to this role, Maria lead theGlobal Public Relations team at Adobe for nine years. Before Joining Adobe, Maria heldnumerous marketing and communications positions at high technology companieslocated in Silicon Valley and in Europe. 7
  8. 8. Panelist Bio: Peter ThoenyChief Technology Officer, Twiki, Inc.Peter Thoeny is the founder of the Twiki Enterprise Collaboration platform and is leadingthe open-source project for 12 years. He is the CTO of Twiki Inc, a company providingenterprise agility platform solutions. He invented the concept of structured wikis - wherefree form wiki content can be structured with tailored wiki applications. Peter is therecognized thought-leader in wikis and social software, featured in numerous articles andtechnology conferences including LinuxWorld, Business Week, Wall Street Journal andmore. He graduated from the Swiss Federal Institute of Technology in Zurich, lived inJapan for 8 years, and deployed several large scale wikis around the globe. He co-authored the Wikis for Dummies book. 8
  9. 9. Panelist Bio: Jeannie A. Stamberger, Ph.D.Jeannie is the Associate Director of Strategic Programs and Funding of the CarnegieMellon University, Silicon Valley Disaster Management Initiative, and a CMUSV AdjunctFaculty. Jeannie received her Ph.D. in Biological Sciences from Stanford University in2006, and her undergraduate degree from Illinois Wesleyan University, during which shealso attended Oxford University, England, and University of Illinois (studying electricalengineering). Within the Disaster Management Initiative her research interests includesocial media, user-centered design, technology to reduce violence against women, andthe human sensor. 9
  10. 10. Panel Question:Keeping in mind the topic for tonight “Social business asthe new organizing principle,” how do you use socialmedia? 10
  11. 11. Panel Question:What is the business case that you use to get budget and,or sponsorship for the programs at your organization? ForTwiki, what is your business model? 11
  12. 12. Paradigm Shift at Work with SMIndustrial Age Information Age viral shiftTitle: Share as needed Guru: Share as much as possible Copyright 2011, Peter Thoeny, Twiki Inc
  13. 13. Panel Question:What is the business case that you use to get budget and,or sponsorship for the programs at your organization? ForTwiki, what is your business model? 13
  14. 14. Panel Question:What kinds of road-blocks, hurdles, limitations or resistanceyou have faced with implementing social media? 14
  15. 15. Panel Question:What have you accomplished with social media? 15
  16. 16. Live and Virtual Questions from the Audience 16