Part 1 of 2 from the Marketing Boot Camp (#MarketingBC) from Darcey Edwards of Welcome Home Realty, with Matt Rouse and Ashley Wirthlin from Hook SEO. In Part 1, Darcey covers the importance of your mission statement, branding, networking, and how to prioritize your marketing budget (and time, since time is money!). Included are some worksheets and sheets you can use to start tracking your business and networking endeavors.

1. Marketing Boot Camp
Plant your garden now!

2. What in the world do you do?
• Who are you?
• What is it that you actually do?
• Who is your perfect client?
• Your #1 marketing challenge?

3. Brand Yourself
• Branding is what you are
everywhere you go, with everyone
you meet and it ties directly to the
essence of who you are and what
your business represents.
– Darcey Edwards

4. What is your Mission Statement
I am THE top producing Realtor in
Washington County.
I am a highly sought after Real
Estate Expert.
I get paid to talk to people and
people love to work with me.
Your Mission Statement Should be:
The Core Essence of Who you are.

5. Your Mission Statement is

6. Living the Mission
• What does your mission
statement look like on you?
• Every interaction connects back
to the mission statement.
• The deciding question is: How
does this decision move me
closer to the mission? Or does it
move me further away from the
mission?

7. Network Survey
Event Time Spent
per week
$$$$/per
year
1-10 Keep or
Drop
Chamber 5 hrs 500.00 10 Keep

8. Networking Cycle of Life
Show up
Take
names
Follow up
meeting
Thank you
note
Categorize

9. Network Categories
Referral Your Client
Strategic
Partner
You are the
Client

10. Contact Tracking
Contact
Name
Follow up
meeting
Date of last
contact
Category Added to
CRM
Wally
Dogood
Yes 2012 His client yes

11. Future Networks
Event/Group By When Replacement
or Addition
$$$$$
MEOW May 2015 Addition $20-30/Mo

12. Coffee Date From Hell
• The Great Escape
• Making Lemon Aid
• Coffee first then lunch
• Don’t be weird
• How can I help you build your
business?

13. Everything is Marketing
Networking
• Events
• Create Relationships
Print Advertising
• Cost
• Blog
Every place you go
• Ties back to the Mission
• What are you doing that is working?

14. Current Market Plan
Marketing 1-10 $$$$ Keep Fix Time
Networking 10 $500/yr Yes 3 New
meetings
3-5
hrs/week
Social
Media
10 Free Yes Schedule 5-10
hrs/week
Print
Materials
7 $500/yr Yes Track 1-5
hrs/month
Church 6 0 Yes Keep the
same
6-8
hrs/month
Kids School 1 0 Yes Volunteer 0
Clubs 5 $120/mo Yes Go more 3-5
hrs/week