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THE FIRST STEPS to
Facebook Advertising
Ida Christine Andersen
Freelancer, consultant and teacher in onpr.dk // SpreadYourWord.dk
THE STEPS
WHAT?
WHY?
WHO?
HOW?
$$$
WHAT?
WHY?
WHO?
1. Custom Audiences
1. Customer lists
2. Website traffic
3. App activity
4. Offline activity
5. Interaction
2. Lookalike Audiences
3. Saved Audiences
WHO?
WHO?
HOW?
HOW?
HOW?
HOW?
HOW?
$$$
• CPC & daily budget
• Calculate your CPA
• Control & limits
100 clicks x 1,50 kr. = 150 kr.
4 customers = 37,50 kr. per aquisition
Questions?

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