SlideShare a Scribd company logo
1 of 18
Download to read offline
Creating Corporate
Partnerships that Stick!
Creating Meaningful and Sustainable Partnerships
Our Agenda
• Group Introductions
• Pulse Check – Where We Stand Today
• Understanding Business Objectives
• Fostering Relationships
• The ASK
• Meeting Commitments & Follow-up
Group Introductions
• Your Name and Role at Your Agency
• Something you’re proud of!
Pulse Check – Where We Stand Today
It’s Like Vegas: what happens in Amy’s session, stays in
Amy’s session!
• Share what your agency does well
• Share where you fall short
• Share what are you hoping to achieve from our time
together
Understanding Business Objectives
• Shared Mission or Belief System
• Connection with the Community
• Value Proposition
o Intrinsic – Feels Good!
o Affiliation with Agency
o Advertising/Promotion
Our Value Proposition
Activity
Fostering Relationships
• Making the Connection
o Appropriate Contact
o Preferred Method of Contact
 Email, phone, in-person – document it!
• Plan Ahead
o Prepare materials and volunteer efforts
• Respect Their Time
o Single event or multiple engagements
The ASK
• Plan Ahead
o 4-6 months for major events or major gifts
o 2-3 months for other events
o 4 weeks for simple donations of cash or items
• Be Clear and Specific
o Make sure details are accurate
o Date, place, time, location, who to contact (email, phone), and
where to send the MOOLA$
The ASK
• Pro Tip: Provide Options/Menu of Engagement
o Gives corporate partners options to personalize their support
o Highlights benefits
o Clear and easy to read
Example of Sponsorship Menu
Description Bronze $ Silver $$ Gold $$$ Platinum $$$$
Business Name
on T-Shirts
X Logo Logo Large Logo
Thank You Ad
in Newspaper
X X Logo Large Logo
Social Media
Blasts
X X Interview &
Links to
Website
Tickets to the
Event
1 4 8
Plaque on the
wall
X
The ASK
• Personalizing the Experience
o Determine how much is negotiable
o Make sure your hard costs are covered with the financial
donation. For example:
 Seats for events include meals, rental equipment, service
fees/tips, etc.
 Sponsoring trophies run $50+.
 T-shirt art may require $35 set-up fee.
The ASK
• Make a Suggestion
o After considering your corporate partner’s goals and
objectives, it’s okay to make a recommendation for their
engagement.
o This shows that you’ve been listening to their needs and
interest in your program or agency!
Brain-Storming
Activity
Meeting Commitments & Follow-up
• Follow Through on Promises
o Missed commitments do impact future engagement.
o Acknowledge what was missed, and make it right.
• Provide Samples with Thank You Notes
o Photo or scan of newspaper ad, photos of event or sponsored
items.
Fostering Corporate Relationships
• More than Just a One-Trick Pony
o Invite participation without the ask
o Engage corporate partners in volunteer events
o Provide periodic updates on what’s happening
 Email newsletter or annual report
o Set annual meeting to discuss partnership
 Discuss what works, and what they would like to see!
Questions
The greatness of a community is
most accurately measured by
the compassionate actions of its
members.
~ Coretta Scott King
Let’s Stay Connected!
Amy M. Ivey
Vice President, Marketing and Development
Bay Federal Credit Union
831.477.8409
aivey@bayfed.com
@Amymivey
https://www.linkedin.com/in/amymivey
Thank You!

More Related Content

What's hot

How to Attract, Cultivate, and Wow Corporate Sponsors
How to Attract, Cultivate, and Wow Corporate SponsorsHow to Attract, Cultivate, and Wow Corporate Sponsors
How to Attract, Cultivate, and Wow Corporate SponsorsBloomerang
 
How Innoweave Can Help Your Organization Generate Greater Impact
How Innoweave Can Help Your Organization Generate Greater ImpactHow Innoweave Can Help Your Organization Generate Greater Impact
How Innoweave Can Help Your Organization Generate Greater ImpactCanadaHelps / MyCharityConnects
 
Marketing and Fundraising: Together at Last!
Marketing and Fundraising: Together at Last!Marketing and Fundraising: Together at Last!
Marketing and Fundraising: Together at Last!Bloomerang
 
CPS_11.10.16(a)
CPS_11.10.16(a)CPS_11.10.16(a)
CPS_11.10.16(a)Jim Eskin
 
A Solitary Effort: Fundraising in an Office of One.
A Solitary Effort: Fundraising in an Office of One.A Solitary Effort: Fundraising in an Office of One.
A Solitary Effort: Fundraising in an Office of One.GuyParasch
 
Top 10 Fundamentals in Fundraising
Top 10 Fundamentals in FundraisingTop 10 Fundamentals in Fundraising
Top 10 Fundamentals in FundraisingAskRIGHT
 
Building a Pipeline of Major Donors: 5 Key Metrics for Success
Building a Pipeline of Major Donors: 5 Key Metrics for SuccessBuilding a Pipeline of Major Donors: 5 Key Metrics for Success
Building a Pipeline of Major Donors: 5 Key Metrics for SuccessBloomerang
 
Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...
Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...
Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...United Way of the National Capital Area
 
The Year Before Your Capital Campaign
The Year Before Your Capital CampaignThe Year Before Your Capital Campaign
The Year Before Your Capital CampaignBloomerang
 
Branding on a budget. Small charities communications conference, 23 September...
Branding on a budget. Small charities communications conference, 23 September...Branding on a budget. Small charities communications conference, 23 September...
Branding on a budget. Small charities communications conference, 23 September...CharityComms
 
Getting Major Donors
Getting Major DonorsGetting Major Donors
Getting Major Donorskjhorn
 
Creating a culture of philanthropy
Creating a culture of philanthropyCreating a culture of philanthropy
Creating a culture of philanthropyJocelyn Titone
 
Corporate Giving Guidelines
Corporate Giving GuidelinesCorporate Giving Guidelines
Corporate Giving GuidelinesAngela Seits
 
Friendraising & Fundraising Workshop
Friendraising & Fundraising WorkshopFriendraising & Fundraising Workshop
Friendraising & Fundraising WorkshopParasolCC
 
ESP Fundraising Workshop Manual
ESP Fundraising Workshop ManualESP Fundraising Workshop Manual
ESP Fundraising Workshop ManualJessica Hipchen
 
Turn 'Em On -- Build Your Mid-Level Giving Program
Turn 'Em On -- Build Your Mid-Level Giving ProgramTurn 'Em On -- Build Your Mid-Level Giving Program
Turn 'Em On -- Build Your Mid-Level Giving ProgramBloomerang
 
Inspiring Examples of Corporate Gratitude
Inspiring Examples of Corporate GratitudeInspiring Examples of Corporate Gratitude
Inspiring Examples of Corporate GratitudeMatt Smith
 

What's hot (20)

How to Attract, Cultivate, and Wow Corporate Sponsors
How to Attract, Cultivate, and Wow Corporate SponsorsHow to Attract, Cultivate, and Wow Corporate Sponsors
How to Attract, Cultivate, and Wow Corporate Sponsors
 
How Innoweave Can Help Your Organization Generate Greater Impact
How Innoweave Can Help Your Organization Generate Greater ImpactHow Innoweave Can Help Your Organization Generate Greater Impact
How Innoweave Can Help Your Organization Generate Greater Impact
 
Marketing and Fundraising: Together at Last!
Marketing and Fundraising: Together at Last!Marketing and Fundraising: Together at Last!
Marketing and Fundraising: Together at Last!
 
CPS_11.10.16(a)
CPS_11.10.16(a)CPS_11.10.16(a)
CPS_11.10.16(a)
 
A Solitary Effort: Fundraising in an Office of One.
A Solitary Effort: Fundraising in an Office of One.A Solitary Effort: Fundraising in an Office of One.
A Solitary Effort: Fundraising in an Office of One.
 
Top 10 Fundamentals in Fundraising
Top 10 Fundamentals in FundraisingTop 10 Fundamentals in Fundraising
Top 10 Fundamentals in Fundraising
 
Building a Pipeline of Major Donors: 5 Key Metrics for Success
Building a Pipeline of Major Donors: 5 Key Metrics for SuccessBuilding a Pipeline of Major Donors: 5 Key Metrics for Success
Building a Pipeline of Major Donors: 5 Key Metrics for Success
 
Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...
Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...
Starting a Major Gifts Program: Mining the Buried Treasure in Your Backyard (...
 
The Year Before Your Capital Campaign
The Year Before Your Capital CampaignThe Year Before Your Capital Campaign
The Year Before Your Capital Campaign
 
Branding on a budget. Small charities communications conference, 23 September...
Branding on a budget. Small charities communications conference, 23 September...Branding on a budget. Small charities communications conference, 23 September...
Branding on a budget. Small charities communications conference, 23 September...
 
Getting Major Donors
Getting Major DonorsGetting Major Donors
Getting Major Donors
 
Creating a culture of philanthropy
Creating a culture of philanthropyCreating a culture of philanthropy
Creating a culture of philanthropy
 
Corporate Giving Guidelines
Corporate Giving GuidelinesCorporate Giving Guidelines
Corporate Giving Guidelines
 
Corporate Giving 2.0
Corporate Giving 2.0Corporate Giving 2.0
Corporate Giving 2.0
 
Preparing Your Board for a Culture of Philanthropy
Preparing Your Board for a Culture of PhilanthropyPreparing Your Board for a Culture of Philanthropy
Preparing Your Board for a Culture of Philanthropy
 
Friendraising & Fundraising Workshop
Friendraising & Fundraising WorkshopFriendraising & Fundraising Workshop
Friendraising & Fundraising Workshop
 
ESP Fundraising Workshop Manual
ESP Fundraising Workshop ManualESP Fundraising Workshop Manual
ESP Fundraising Workshop Manual
 
Fundraising Fundamentals
Fundraising FundamentalsFundraising Fundamentals
Fundraising Fundamentals
 
Turn 'Em On -- Build Your Mid-Level Giving Program
Turn 'Em On -- Build Your Mid-Level Giving ProgramTurn 'Em On -- Build Your Mid-Level Giving Program
Turn 'Em On -- Build Your Mid-Level Giving Program
 
Inspiring Examples of Corporate Gratitude
Inspiring Examples of Corporate GratitudeInspiring Examples of Corporate Gratitude
Inspiring Examples of Corporate Gratitude
 

Similar to Creating corporate partnerships that stick!

Making the Ask webinar
Making the Ask webinarMaking the Ask webinar
Making the Ask webinarHeather Yandow
 
Patrick moriarty sponsorship
Patrick moriarty   sponsorshipPatrick moriarty   sponsorship
Patrick moriarty sponsorshipAustralia_Day
 
Fundraising: Cultive, Motivate & Elevate
Fundraising: Cultive, Motivate & ElevateFundraising: Cultive, Motivate & Elevate
Fundraising: Cultive, Motivate & ElevateAudienceView
 
Grant writing basics wingate
Grant writing basics wingateGrant writing basics wingate
Grant writing basics wingateNCTC
 
How To Get Corporate Sponsorship For Anything
How To Get Corporate Sponsorship For AnythingHow To Get Corporate Sponsorship For Anything
How To Get Corporate Sponsorship For AnythingChinedum Azuh
 
First fare 2011 first fundraising toolkit-50 min
First fare 2011 first fundraising toolkit-50 minFirst fare 2011 first fundraising toolkit-50 min
First fare 2011 first fundraising toolkit-50 minOregon FIRST Robotics
 
Key Steps for Building a Major Gifts Program with Sue Egles
Key Steps for Building a Major Gifts Program with Sue EglesKey Steps for Building a Major Gifts Program with Sue Egles
Key Steps for Building a Major Gifts Program with Sue EglesCanadaHelps / MyCharityConnects
 
First fare 2010 first fundraising toolkit-dmh
First fare 2010 first fundraising toolkit-dmhFirst fare 2010 first fundraising toolkit-dmh
First fare 2010 first fundraising toolkit-dmhOregon FIRST Robotics
 
Move a First-Time Donor Into a Major Donor
Move a First-Time Donor Into a Major DonorMove a First-Time Donor Into a Major Donor
Move a First-Time Donor Into a Major DonorBloomerang
 
Real Conversations With Major Donors
Real Conversations With Major DonorsReal Conversations With Major Donors
Real Conversations With Major DonorsBloomerang
 
The Architecture of Major Donor Cultivation
The Architecture of Major Donor CultivationThe Architecture of Major Donor Cultivation
The Architecture of Major Donor CultivationUpStartBayArea
 
New partner workshop ukraine
New partner workshop ukraineNew partner workshop ukraine
New partner workshop ukraineGlobalGiving
 
Major Gifts Fundraising Training 2020
Major Gifts Fundraising Training 2020 Major Gifts Fundraising Training 2020
Major Gifts Fundraising Training 2020 B2BPlanner Ltd.
 
CFMA Midwest Conference 9-2016 1PW.PPTX
CFMA Midwest Conference 9-2016 1PW.PPTXCFMA Midwest Conference 9-2016 1PW.PPTX
CFMA Midwest Conference 9-2016 1PW.PPTXRick Julien CPA, CIA
 
NIDOS Major Donor Fundraising Workshop 19th Jan 2010
NIDOS Major Donor Fundraising Workshop 19th Jan 2010NIDOS Major Donor Fundraising Workshop 19th Jan 2010
NIDOS Major Donor Fundraising Workshop 19th Jan 2010NIDOS
 
Everything You Ever Wanted to Know About Foundation, Corporate, and Governmen...
Everything You Ever Wanted to Know About Foundation, Corporate, and Governmen...Everything You Ever Wanted to Know About Foundation, Corporate, and Governmen...
Everything You Ever Wanted to Know About Foundation, Corporate, and Governmen...Abila
 

Similar to Creating corporate partnerships that stick! (20)

Corporate giving final
Corporate giving finalCorporate giving final
Corporate giving final
 
Making the Ask webinar
Making the Ask webinarMaking the Ask webinar
Making the Ask webinar
 
Patrick moriarty sponsorship
Patrick moriarty   sponsorshipPatrick moriarty   sponsorship
Patrick moriarty sponsorship
 
Fundraising: Cultive, Motivate & Elevate
Fundraising: Cultive, Motivate & ElevateFundraising: Cultive, Motivate & Elevate
Fundraising: Cultive, Motivate & Elevate
 
Grant writing basics wingate
Grant writing basics wingateGrant writing basics wingate
Grant writing basics wingate
 
How To Get Corporate Sponsorship For Anything
How To Get Corporate Sponsorship For AnythingHow To Get Corporate Sponsorship For Anything
How To Get Corporate Sponsorship For Anything
 
First fare 2011 first fundraising toolkit-50 min
First fare 2011 first fundraising toolkit-50 minFirst fare 2011 first fundraising toolkit-50 min
First fare 2011 first fundraising toolkit-50 min
 
Build your business through referrals
Build your business through referralsBuild your business through referrals
Build your business through referrals
 
Key Steps for Building a Major Gifts Program with Sue Egles
Key Steps for Building a Major Gifts Program with Sue EglesKey Steps for Building a Major Gifts Program with Sue Egles
Key Steps for Building a Major Gifts Program with Sue Egles
 
First fare 2010 first fundraising toolkit-dmh
First fare 2010 first fundraising toolkit-dmhFirst fare 2010 first fundraising toolkit-dmh
First fare 2010 first fundraising toolkit-dmh
 
Move a First-Time Donor Into a Major Donor
Move a First-Time Donor Into a Major DonorMove a First-Time Donor Into a Major Donor
Move a First-Time Donor Into a Major Donor
 
Real Conversations With Major Donors
Real Conversations With Major DonorsReal Conversations With Major Donors
Real Conversations With Major Donors
 
The Architecture of Major Donor Cultivation
The Architecture of Major Donor CultivationThe Architecture of Major Donor Cultivation
The Architecture of Major Donor Cultivation
 
New partner workshop ukraine
New partner workshop ukraineNew partner workshop ukraine
New partner workshop ukraine
 
Strategies for fund raising by Grace Raja
Strategies for fund raising by Grace RajaStrategies for fund raising by Grace Raja
Strategies for fund raising by Grace Raja
 
Major Gifts Fundraising Training 2020
Major Gifts Fundraising Training 2020 Major Gifts Fundraising Training 2020
Major Gifts Fundraising Training 2020
 
CFMA Midwest Conference 9-2016 1PW.PPTX
CFMA Midwest Conference 9-2016 1PW.PPTXCFMA Midwest Conference 9-2016 1PW.PPTX
CFMA Midwest Conference 9-2016 1PW.PPTX
 
NIDOS Major Donor Fundraising Workshop 19th Jan 2010
NIDOS Major Donor Fundraising Workshop 19th Jan 2010NIDOS Major Donor Fundraising Workshop 19th Jan 2010
NIDOS Major Donor Fundraising Workshop 19th Jan 2010
 
Grantee Workshop - Fundraising Presentation
Grantee Workshop - Fundraising PresentationGrantee Workshop - Fundraising Presentation
Grantee Workshop - Fundraising Presentation
 
Everything You Ever Wanted to Know About Foundation, Corporate, and Governmen...
Everything You Ever Wanted to Know About Foundation, Corporate, and Governmen...Everything You Ever Wanted to Know About Foundation, Corporate, and Governmen...
Everything You Ever Wanted to Know About Foundation, Corporate, and Governmen...
 

More from Christine Loewe

Human Race 2019- Social Media Planning for Nonprofits
Human Race 2019- Social Media Planning for Nonprofits Human Race 2019- Social Media Planning for Nonprofits
Human Race 2019- Social Media Planning for Nonprofits Christine Loewe
 
Human Race 2019- Communications Training
Human Race 2019- Communications Training Human Race 2019- Communications Training
Human Race 2019- Communications Training Christine Loewe
 
Day 4 New Tutor Training
Day 4 New Tutor Training Day 4 New Tutor Training
Day 4 New Tutor Training Christine Loewe
 
Day 2 New Tutor Training
Day 2 New Tutor Training Day 2 New Tutor Training
Day 2 New Tutor Training Christine Loewe
 
Day 1 New Tutor Training
Day 1 New Tutor Training Day 1 New Tutor Training
Day 1 New Tutor Training Christine Loewe
 
Day 3 New Tutor Training
Day 3 New Tutor Training Day 3 New Tutor Training
Day 3 New Tutor Training Christine Loewe
 

More from Christine Loewe (6)

Human Race 2019- Social Media Planning for Nonprofits
Human Race 2019- Social Media Planning for Nonprofits Human Race 2019- Social Media Planning for Nonprofits
Human Race 2019- Social Media Planning for Nonprofits
 
Human Race 2019- Communications Training
Human Race 2019- Communications Training Human Race 2019- Communications Training
Human Race 2019- Communications Training
 
Day 4 New Tutor Training
Day 4 New Tutor Training Day 4 New Tutor Training
Day 4 New Tutor Training
 
Day 2 New Tutor Training
Day 2 New Tutor Training Day 2 New Tutor Training
Day 2 New Tutor Training
 
Day 1 New Tutor Training
Day 1 New Tutor Training Day 1 New Tutor Training
Day 1 New Tutor Training
 
Day 3 New Tutor Training
Day 3 New Tutor Training Day 3 New Tutor Training
Day 3 New Tutor Training
 

Recently uploaded

TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...Social Samosa
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxSahil Srivastava
 
leveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxleveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxDigital Upward
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewEsteller
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxjeromecuyos1
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Valters Lauzums
 
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024rabboniseo
 
Krisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfKrisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfkrisantecsolutions
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Nugget Global
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyMarianna Nakou
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Associazione Digital Days
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfpaul8402
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaEsteller
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfMedia Logic
 
The Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineThe Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineglobalbrandmagazines1
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelistacrevangelista
 

Recently uploaded (20)

TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptx
 
leveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxleveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptx
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_Preview
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
 
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
Welcome to the Future: New Digital Marketing Trends Shaking Up 2024
 
Krisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdfKrisantec Digital Marketing Services.pdf
Krisantec Digital Marketing Services.pdf
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation Strategy
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdf
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compelta
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdf
 
The Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineThe Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazine
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelista
 

Creating corporate partnerships that stick!

  • 1. Creating Corporate Partnerships that Stick! Creating Meaningful and Sustainable Partnerships
  • 2. Our Agenda • Group Introductions • Pulse Check – Where We Stand Today • Understanding Business Objectives • Fostering Relationships • The ASK • Meeting Commitments & Follow-up
  • 3. Group Introductions • Your Name and Role at Your Agency • Something you’re proud of!
  • 4. Pulse Check – Where We Stand Today It’s Like Vegas: what happens in Amy’s session, stays in Amy’s session! • Share what your agency does well • Share where you fall short • Share what are you hoping to achieve from our time together
  • 5. Understanding Business Objectives • Shared Mission or Belief System • Connection with the Community • Value Proposition o Intrinsic – Feels Good! o Affiliation with Agency o Advertising/Promotion
  • 7. Fostering Relationships • Making the Connection o Appropriate Contact o Preferred Method of Contact  Email, phone, in-person – document it! • Plan Ahead o Prepare materials and volunteer efforts • Respect Their Time o Single event or multiple engagements
  • 8. The ASK • Plan Ahead o 4-6 months for major events or major gifts o 2-3 months for other events o 4 weeks for simple donations of cash or items • Be Clear and Specific o Make sure details are accurate o Date, place, time, location, who to contact (email, phone), and where to send the MOOLA$
  • 9. The ASK • Pro Tip: Provide Options/Menu of Engagement o Gives corporate partners options to personalize their support o Highlights benefits o Clear and easy to read
  • 10. Example of Sponsorship Menu Description Bronze $ Silver $$ Gold $$$ Platinum $$$$ Business Name on T-Shirts X Logo Logo Large Logo Thank You Ad in Newspaper X X Logo Large Logo Social Media Blasts X X Interview & Links to Website Tickets to the Event 1 4 8 Plaque on the wall X
  • 11. The ASK • Personalizing the Experience o Determine how much is negotiable o Make sure your hard costs are covered with the financial donation. For example:  Seats for events include meals, rental equipment, service fees/tips, etc.  Sponsoring trophies run $50+.  T-shirt art may require $35 set-up fee.
  • 12. The ASK • Make a Suggestion o After considering your corporate partner’s goals and objectives, it’s okay to make a recommendation for their engagement. o This shows that you’ve been listening to their needs and interest in your program or agency!
  • 14. Meeting Commitments & Follow-up • Follow Through on Promises o Missed commitments do impact future engagement. o Acknowledge what was missed, and make it right. • Provide Samples with Thank You Notes o Photo or scan of newspaper ad, photos of event or sponsored items.
  • 15. Fostering Corporate Relationships • More than Just a One-Trick Pony o Invite participation without the ask o Engage corporate partners in volunteer events o Provide periodic updates on what’s happening  Email newsletter or annual report o Set annual meeting to discuss partnership  Discuss what works, and what they would like to see!
  • 17. The greatness of a community is most accurately measured by the compassionate actions of its members. ~ Coretta Scott King
  • 18. Let’s Stay Connected! Amy M. Ivey Vice President, Marketing and Development Bay Federal Credit Union 831.477.8409 aivey@bayfed.com @Amymivey https://www.linkedin.com/in/amymivey Thank You!