Digital Strategy Presentation for Nickelodeon

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Nickelodeon: How Do We Keep
Inspiring Kids?
Kenny J. Williams Jr.
ADV 892
4/24/17

2. What’s our problem?
• Not enough star power on websites or social media
• Same stars and people from current programming
• People are getting bored with seeing the same people on all
of the digital platforms, programming and social media.
• There is a new generation of kids that we need to reach.

3. How do we fix it?
• Brand Ambassadors!

4. What is a Brand Ambassador?
• A Brand Ambassador is……

5. Who would be our Brand
Ambassador(s)?
• Celebrity Kids

6. Why Celebrity Kids?
• Star Power of their parents
• They hit a new generation of kids

7. What would they get out of this?
• Platform to jumpstart their career
• Mentorship from older kids in our company

8. Why can’t we have our current kid/teen
stars be our Brand Ambassadors?
• We need fresh faces!
• People are tired of seeing them!

9. How would we benefit?
• We would benefit from the star power of their parents
• We would reach audience bases that we haven’t reached
before
• We will appear as a company that cares about its stars

10. Thank you!