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REAL ESTATE MARKETING MANAGEMENT
CASE STUDY
BUYING A DWELLING UNIT

2. MAKING FILINVEST’S MAUI OASIS APPEALING TO LESSEES
Presented by : Group II
Amada, Inah Mae
Cabral, Camille
Ilagan, Charleene
Rivera, Ivan Carlo
BSBA MM 3-2S
Presented to: Prof. Marshall Mojica
OVERVIEW
THE FILINVEST
Filinvest Land, Inc. (FLI) is one of the leading real estate developers in the
Philippines. The company spun off from Filinvest Development Corporation (FDC), the listed
holding company for real estate business of the Gotianun family, which has more than 40 years
of experience in real estate development. Its projects are primarily located in Luzon particularly,
the National Capital Region (Alabang, Caloocan, Las Pinas, Makati, Pasig, Quezon City) as well
as in Bulacan, Cavite, Laguna, Palawan, Pampanga, Rizal and Tarlac. Some are also located in
the Visayas-Mindanao region, specifically Butuan, Cebu, Davao and Zamboanga.
MAUI OASIS
 Location :
Conveniently located along Anonas St., Sta. Mesa, Manila

3.  Project Concept :
A tropical island-inspired medium rise condominium community.
Around 60% of the development dedicated to open spaces, along with
Resort-inspired amenities and environs to capture the year-round vacation
atmosphere.
 Project Size : 1.9 Hectares (Phase 1)
 Community Features:
Building elevators , drying cages (packaged with the unit),24-hr security,
provisions for telephone and cable TV, continuous water and electricity
supply
 Accessibility :
Accessible from Cubao and Manila via Ramon Magsaysay-Pureza route,
and from Mandaluyong via the Shaw (Kalentong) –Teresa route.
Less than 30 minutes away from major schools and universities
Less than 20 minutes away from SM Sta. Mesa, SM Megamall, EDSA-
Shangri-La Mall, Puregold Shaw, Puregold Kalentong, Lourdes Hospital
and UERM Hospital
THE MAUI OASIS

4. LOGO LOCATION MAP
UNITS

5. VIEWPOINT
Making an appealing and catchy condominium is not a laughing matter.
Competitiveness grips tightly in the game. High growth on services as well as
manufacturing sector has resulted in high demand for commercial real estate. The
economic growth has trickled down to the large Filipino middle class increasing
affordability and affluence. Improving living standards are driving the demand for
better quality housing and urban influence, thus Maui Oasis strives to offer a living
beyond expectations. Thus, Maui Oasis embodies its tag line – A Patch of Paradise
in the City.
Maui Oasis tends to enlighten the city people with the relaxing tropical
ambiance that will make them feel every single day of stay a vacation get-away It
aims to capture the hearts of lessees who would want to experience a light way of

6. living. Relieving lessees from stress after a long day comes with our goal. As your
trusted partner in Real Estate our goal is to make you feel that Maui Oasis is a
home of positive vibrations from our environs that shall seem like you’re on a
year-long vacation! With our tropical-inspired medium rise condominium
community linked up with around 60% of developed open spaces to loiter and
resort-inspired amenities and vicinity we sure are extremely elated to serve you!
PRESENTATIONOF THE PROBLEM
Maui Oasis is established along the Anonas St., Sta. Mesa, Manila
which apparently is not one of the main roads. - The proposed problem. How can
Maui Oasis be recognized with eminent quality and fascinate prospects to invest in
such property? Moreover, how can it build an incessant rapport and constant
willingness of people to choose Maui Oasis over other Real Estates? How can
Real Estate be the apple of the eye of lessees in the city?
Making an appealing and catchy condominium is not a laughing matter.
Competitiveness grips tightly in the game. High growth in services as well as
manufacturing sector has resulted in high demand for commercial and industrial
real estate. Furthermore, the economic growth has trickled down to the large
Filipino middle class increasing affordability and affluence. Improving living
standards are driving the demand for better quality housing and urban influence.

7. How can
Maui Oasis
be
recognized
with
eminent
quality?
Why has
infrastructure
been getting
the prime
focus in
everyReal
Estate?
What
are
some
tips for a
spruced
Real
Estate?
How
can you
connect
to the
lessees?
What
relevance
does Real
Estate’s
arrival and
appearance
does in
every
lessee?
PROPOSED SOLUTIONSTO THE PROBLEM
I. Upgrade Amenities
5 Reasons to Come Home to Maui Oasis
• Urban haven - Stylish living spaces amid lush environs
• Accessible gateway - Strategic location for a convenient lifestyle
• Resort-inspired amenities - Indoorand outdoorvenues for relaxation and
leisure
• Secure environment - Made safe by perimeter walls, a gated entrance, and
24-hour security
• Property management - A professional team makes sure your investment is
masterfully maintained

8. Added Features
• Clubhouse with entertainment rooms
• Swimming pool
• Basketball court
• Children’s play areas
• Gazebos
HOW?
Make Your Furniture Look Fabulous. If your sofa and chairs
are dated, worn or spotted, give them a new lease on life with
slipcovers. Offer a superb selection of
slipcovers in designer colors and textures for all your needs:
sofas, loveseats, ottomans, chairs, recliners, wing chairs,
dining chairs, and more.
Tip: If you have scuffed or scratched wood furniture, buy
furniture scratch remover at your local hardware store.
Apply it with a soft cloth. It works wonders concealing
blemishes on wood. Next, buy a good furniture polish and
buff your wood frame to a soft glow.
Use the Right Light Bulbs. Typical incandescent light bulbs
producedull yellow rays that alter the true colors in your

9. rooms. Chooselight bulbs which produceclean, clear light
that makes all your colors more vibrant.
Replace Old Lamp Shades. Faded lamp shades or
shades with torn linings look shabby. Replace them
with new shades in a soft neutral tone. New shades
can make any room more stylish instantly.
Keep Window Treatments Simple. For starters, clean
your windows inside and out -- even in winter -- and keep
them sparkling clean. .
Next, dress your windows with simple panels or smart
shades. Avoid heavy or fussy window coverings. They
can throw a room out of scale and make your ceilings
look lower.
Give Appliances a Facelift. If you have an older kitchen, it’s
easy to give it an updated look. Make your dishwasher shine
with a new stainless steel doorcover, replace your used stove
top with a new one, add new oven racks and knobs, and more.
Add “Instant” Under Cabinet Lights. Give your kitchen a
custom touch with under cabinet lights. Adhesive backing lets
you install them quickly with no tools. Cordless lights are
powered by three AAA batteries oftenly.
Fix Stainedor Chipped Grout. Given kitchen and bath grout
a fresh new look quickly. It is easy to repair broken or stained
grout stainproof grout. It is pre-mixed
ready to apply straight from the bucket and comes in oftenly with
30 colors to choosefrom.
Get GoodLooking Floors. If you have wonderful wooden
floors, clean and polish them. If you have old parquet or
damaged wood floors, consider hiding them under new
wall-to-wall carpet. Check sales in your area for a good
price on a basic carpet in neutral tone or seagrass.
For smaller rooms, you can often buy a rug remnant and
have it cut and installed as wall-to-wall carpet.

10. Make RoughWalls Smooth. It’s tough to get a good paint job
with rough walls. Fora quick fix, cover your walls with Waverley
wall liner and paint over it. That’s what many paint pros do.
Stage Your Balconyor Patio. When you put your condo in
shape for showing, don’tforget about the balcony or patio.
That’s a big selling feature.
Show the buyer what a great place it is to relax after a busy day
or with friends. Create an attractive seating arrangement. Add
planters with flowers or foliage.
If you are staging a winter balcony, buy good quality fake plants
and secure them in dirt with florist wire. This will make your
balcony or patio look especially nice from indoors -- no matter
how cold it is outdoors.
III. Conducting the 8 parameters of RealEstate Buying
implied on Maui Oasis for the lessees to rely upon
1. Developer’s Reputation and Track Record
This is more important when buying on a pre-selling stage. You will be paying for a condo unit
that is not built yet so all you are holding on are the contract and the receipts. There were cases
where constructions were halted and in such cases, it’ll be difficult to get your money back. You
don’t want that to happen to you, do you? So choose a developer who has a proven track record
and reputation over the years.
Make your due diligence and research on how well a developer handled their projects in the past
and how well they are currently managing these projects.
2. Location
When it comes to real properties, residential or commercial, location is always the number one
concern.
3. Market Value Appreciation
The location of the real property is a big factor on determining the potential appreciation of the
property’s value. The condo unit which you bought for 2million could be worth 2.5 to 3 million
the following year depending on how good the location is. Some people even buy condo units
not for personal use but for investment’s purposes.

11. 4. Accessibility and Convenience
Is it near public transportation? Is it near supermarkets, banks, schools, church, restaurants,
convenience stores and other establishments that you and your family would often go to?
5. Features and Amenities
You know what you and your family’s interests are. Do you like to go swimming, do workout,
play basketball, etc.? Check if your interests and hobbies can be accommodated by the amenities
in the condominium you are considering.
6. Association Dues
You’d think that you’ve spent a lot already in paying for the condo unit itself. But that doesn’t
end there. You still have to pay the association dues every month as your contribution for the
shared costs on the amenities, utility bills on common areas and wages for the security guards,
janitors and the maintenance staff. The amount you pay will depend on the floor area of your
condo unit.
7. Security, Safety and Maintenance
Check the surroundings of the condominium and feel if you can walk around it during ungodly
hours and still feel safe.
This one is related to number 1 – on how well the developer manages and maintains the
condominium. Do they impose security measures to protect the condo owners? Are the
maintenance workers quick in helping the condo owners in fixing things? Do they practice
proper maintenance on common areas?
8. Rules and Regulations
Condominiums have their own policies or rules and regulations to maintain order among condo
owners. Some would have rules in using the amenities, on things concerning pets and animals,
etc. These are just to name a few. Know the rules and regulations in the condominium you are
eyeing for and see if you can live with those before purchasing.
It’s very important that you consider the things listed above before signing a contract. Condo
living is not the same as having a house and lot. Depending on your lifestyle, it can be very
convenient and comfortable. If you go for developers who have proven to be reliable and
trustworthy over the years, then you sure can have the peace of mind when buying a condo unit.

12. II. Effective Communication Tools and Promotions

13. Partnered with Sulit.com.ph and PhilSTAR Maui Oasis will be seen more as a
tropical home with glowing ambiance rather than a casual condominium. Internet
paves way for a better connection with buyers and tenants who lacks time in
checking out each Real Estate to live in personally.
It lets them catch up with primary details and gets them in
touch with the place. PhilSTAR, a prominent newspaper
gives details of essence for the prospects. It is of
importance especially to the ones who are daily readers of
the said newspaper. Flyers, which generally are the most
common yet the most valuable connection to buyers
because it lets the buyers be personally informed about
different features of the Real Estate. Moreover our agents
can be able to attend to their needs and queries personally.
Lastly we can be able to combat every negative issue that
shall bombard our way.
II. Effective Communication Tools and Promotions
Spaces to advertise, especially in
crowded places
Posters and flyers for details Transportation Ads

14. Internet Agents
References:
www.filinvestland.com
mauioasis.blogspot.com
www.berbay.com