Disney iqbal

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Disney Land Full Flush Slides just Best for Principle of marketing because made under their concepts

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  • http://thewaltdisneycompany.com/sites/default/files/reports/q4-fy12-earnings.pdf
  • 2009 Wall e wins the academy award in Let it shine and Brave Latest Movie
  • HYPERION Publish books
  • Convenience Products: New Movies Characters Toys Shopping Products: Garments Bed Sheets Wrist Watches Specialty Products: Hotels Planning your Vacation
  • When ever a new movie came in the market it penetrate in the market it make’s its space while there are more movie already exesting
  • http://gadgetwise.blogs.nytimes.com/2009/06/24/disney-gets-in-on-the-netbook-craze/
  • http://thewaltdisneycompany.com/sites/default/files/NewFantasyland.pdf http://thewaltdisneycompany.com/?qt-home_page_news_events=0#qt-home_page_news_events
  • Disney iqbal

    1. 1. Walt Disney Muhammad Iqbal
    2. 2. Introduction• Rank: 13 (Inter Brand 2012)• Parent Company: Walt Disney Motion Picture Group• Head Quarter: California, US• Mickey Mouse official mascot of Disney• Revenue: $ 42.278 billion• Product category: Entertainment• Officially markets in 40 countries
    3. 3. Brief History• Disney was School Drop out• 1923 by brothers Walt and Roy Disney as an animation studio• 1938 Snow White and the Seven Dwarves• 1949 Walt Disney Music Company• 1975 Walt Disney World Village• 2006 Purchased Pixar• 2009 Wall e wins the academy award• 2012 The Avenger was the blockbuster Movie
    4. 4. Mission Statement"The mission of The Walt Disney Company is to be one of the worlds leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”
    5. 5. Different SBU’s• Pixar• Marvel• Touch Stone• HYPERION• Disney Stores• Radio Streaming• Disney-ABC Television Group(ESPN)• Disneyland or Disney World
    6. 6. Consumer Products
    7. 7. SWOT AnalysisStrengths Weakness– High market share – Movies having corrupted– High quality products thoughts– Strong Brands – High product price– Strong financial position – Sell movies on DVD’s– Stores Parks located in – Outlets in only a good areas developed countries– Giants in their field – Most movies end up with success in love
    8. 8. SWOT AnalysisOpportunities Threats – Selling movies online – Strong Competitors – Introduce in new – Changing technology markets – New competitors – Sell products online – Having competitors – Use Third Party selling same product Logistics Provider with less price – Building more stores – Increase in salary and and parks high labor cost
    9. 9. ANSOFF Matrix
    10. 10. Product Life Cycle
    11. 11. STP of Disney Theme Parks MoviesSegmenting Segmenting – Demographic – Demographic » Have everything for » Have everything for every age group every age groupTargeting Targeting – Undifferentiated – Undifferentiated » Sells products for » Sells products for everyone everyonePositioning Positioning The happiest place on To make people earth happy
    12. 12. Fashion Examples• New movies are good example of fashion• Latest movies/cartoons often influence purchase of – Clothing – Toys
    13. 13. Co-Branding with AsusDisney Net book• Targeted to teenagers• Based on atom and XP• 8.9 inch screen• WIFI• Costs $350
    14. 14. Latest News of Disney• Dec. 6, 2012: GRAND CELEBRATION OPENS NEWFANTASY LAND, LARGEST EXPANSION EVER AT WALT DISNEY WORLD• November 28, 2012 THE WALT DISNEY COMPANY BOARD INCREASES ANNUAL CASH DIVIDEND BY 25 % TO $0.75 PER SHARE• November 1, 2012 THE WALT DISNEY COMPANY COMMITS $2 MILLION FOR HURRICANE SANDY RELIEF AND• REBUILDING EFFORTS
    15. 15. T hank you for just payingattention

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