2. Uniquely Nelson was originally formed by
a group within the Nelson Tasman
Chamber of Commerce in June 2002.
Became an incorporated society in June
2005.
Uniquely Nelson’s objective is to enhance
the CBD by working with the retail and
business community to promote Nelson
City.
What is Uniquely Nelson?
3. From left front: Justine Kennard (WHK), John Hogan (Hogeys Surf), Alison Rutt (Pascoes), Ian Williams (Vic Brew Bar).
From left back: David Moir (Paper Plus), Duncan Gray, Chair (Health 2000), Howie Timms (NBS), Jack Martin (Wild Tomato).
Uniquely Nelson Board
4. Cathy Madigan Reni Gargiulo
Commenced July 2011 Commenced November 2011
Uniquely Nelson Manager &
Marketing Assistant
5. Key promotions are established & well-supported
with major sponsorship from retailers and the
media.
These promotions are:
Market Day (February)
Winter Shop & Win (July/August)
Winter Free Parking (July/August)
Spring Fashion Fortnight (September)
Art in Windows (October)
Christmas Promotion/Who’s Your
Christmas Star? (November/December)
Annual Promotions
7. Christmas 2012 was all about generating
excitement and added festivities on the street.
There were a combination of activities including:
• Christmas carol singing
• Santa & his Flash Mob of Helpers
• Christmas windows competition amongst retailers
• Who’s Your Christmas Star?
Christmas 2012
Marketing Campaign
8. A promotion encouraging retailers to be creative with their Christmas retail windows. We gave prizes of
advertising vouchers from The Nelson Mail and Radio Station MORE-FM.
Christmas Windows 2012
9. Mandy Carter & her husband Brett, and children
Hamish and Abby, are the happy recipients of a
Christmas Gift Hamper containing more than $3,000
of prizes, after being named the 2012 Christmas Star.
Who’s Your Christmas Star?
Christmas 2012
10. Santa & His Flash Mob of helpers danced their
way up and down Trafalgar Street between noon
and 1pm, 17-21 December.
Santa & His Flash Mob of Helpers
17 – 21 December 2012
11. Art In Windows 2012
15-28 October
More than 100 artists were
matched with Nelson City
retailers.
Public voting chose the best
windows with a prize of $500
Jens Hansen jewellery.
There were also prizes for the
winning retailers, with advertising
from Nelson Mail and The Radio
Network, and an ‘office shout’
kindly sponsored by NBS.
Art in Windows 2012
13. Two weeks of fabulous fashion,
special retail events, roving
snaparazzi and Flash Fash!
Nelson Spring Fashion Fortnight 2012
14. What the Retailers Said ...
Nikki Cooper - COOPER AND ROUGE:
“My promotion with NOT YOUR DAUGHTERS JEANS was a success with a record sales day for this range. Katrina
Smith was just wonderful - I was amazed at how many people came into the store after the promotion that were
new customers - many mentioned they had heard about us from the radio advertising”.
Julie Forbes – FOXY LADY:
“A fun and effective way to showcase our new season’s swimwear and to get awareness that we are stockists of
swimwear, not just lingerie. It was fantastic to get a front page story in the Nelson Mail and all the exposure on
MORE FM. Our sales for the week were extremely good, with a noticeable increase in sales immediately after our
promotion.”
Nicole & John Hogan – HOGEYS SURF:
“A fun and effective way to showcase our new season’s swimwear and casual wear and to create some energy and
fun. We had a fantastic day of sales immediately after our promotion and I think this was due to all the awareness
generated the day before. We definitely would be part of something like this again!
Jo Menary - SHINE:
“It was good for me, with our opening week. The excitement and energy was there!”
Liberty Grieg – TROUBLE & FOX:
“I thought it was great value for money and the effort put in by everyone involved was fantastic. Tying in with NZ
Fashion Week was a great concept (particularly with the labels we stock) and the models did a wonderful job of
showcasing our Spring collection and NZ designers at Trouble and Fox. Katrina was lovely to work with and I think
the live radio crosses really helped to boost our profile and generate a bit of hype surrounding the promotion. We
had a successful weekend of sales, despite the weather, and we would definitely consider being involved again in
future promotions.”
Nelson Spring Fashion Fortnight 2012
20. Winter free parking was run from
24 July – 4 September 2012 and
met with overwhelming support
from retailers and their customers.
Winter 2012 Free Parking Tuesdays
21. Nelson City Guide
2012/13
2012/13 Edition released in
November 2012.
•50,000 copies
•Inserts in Wild Tomato
magazine (January) and
Wellington’s Fishhead
magazine(December)
•Targeting cruise ship program
Nelson City Guide
2012/13
23. Uniquely Nelson
Website
business database
•Our aim is to become THE
definitive on-line guide to the
businesses in Nelson City.
Uniquely Nelson Website
24. Google
Analytics
Jan 2013 vs
Jan 2012.
Visitation is up 108% for the
period January 2013, compared
to January 2012.
(Jan. 2013 – 2058* visitors)
(Jan. 2012 – 987* visitors)
Returning visitors are up from
14.8% (Jan 2012) to 20.5%
(Jan 2013) of all visitors.
* Includes return visitors
30. www.uniquelynelson.co.nz
www.facebook.com/uniquelynelsonnz
www.twitter.com/UniquelyNelson
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details to cathy@uniquelynelson.co.nz
Uniquely Nelson Contact Details
