Power-point presentation on retail store operations.

1. Store Operations

2. Store Atmosphere
• Store atmosphere is created by music, displays, lighting and smell.
The staff in a store also affect the store atmosphere with there
appearance, how they greet customers and whether they are
approachable or not.
Some job roles that link to this are: Sales Assistant and Visual
Merchandiser

3. Cash Handling
• Cash handling includes cashing up tills, ensuring the correct
float is in the till every day, paid-outs and banking the money.
Usually a senior member of staff would do these jobs,
sometimes sales assistants are witnesses to these processes to
prevent theft. Depending on the size of a store, it may even
have it’s own finance team that do all cash handling.
Some job roles that link to this are: Store Manager and Finance
Team

4. Visual Merchandising
• Visual merchandising is everything to do with the look of a
store. This includes window displays, how mannequins are
dressed and the store layout. Many stores are sent VM packs
and it is down to the team in-store to display products how the
pack advises them too.
Some job roles which link to this are: Visual Merchandiser and
Store Manager

5. Customer Service
• Customer service is all about dealing with customers. This
includes how you greet a customer (which links to store
atmosphere), helping them with problems, dealing with
complaints and dealings with refunds/returns.
Some job roles which link to this are: Store Manager and
Customer Service Team

6. Loss Prevention and Security
• Loss prevention and security is all about the measures a store
takes to prevent stock from getting stolen. They could have a
security guard, have CCTV cameras (which the store manager
would regularly check), have security tags on all stock. In some
stores, it is the sales assistants job to ensure no theft occurs by
watching people in the store.
Some jobs which link to this are: Store Manager and Sales
Assistant

7. Refunds and Returns
• Refunds are given when a customer wants to return an item
they’re not happy with. Depending on the store this may be
done by a store manager or sales assistant. It is down to
whoever is responsible for processing the refund to be aware of
company policy and also to offer good customer service and
understand why the customer in unhappy with the product.
Some job roles which link to this are: Store Manager and Sales
Assistant

8. Staff Recruitment and Training
• Depending on what role a store is recruiting for, this process is
down to either the store manager or head office. Usually it is
more senior roles which would be recruited by head office. Most
staff are trained in-store and it is the store managers
responsibility to oversee this process and ensure all staff are
trained properly. It is essential that staff are trained properly for
a store to run efficiently.
Some job roles which link to this are: Store Manager and
Recruiting Team (in head office)

9. Stock Management
• Stock Management is how stock is handled. Staff will be trained
how to manage stock in order to prevent them from damaging
goods. Staff will also have to do frequent stock takes to monitor
stock and ensure that all of the physical stock matches the
stock records. This also helps to keep track of theft in stores.
Some job roles which link to this are: Store Manager and Sales
Assistant.