This document discusses Retail Sales Excellence (RSE), which is a structured sales process and performance management approach. It involves focusing on each step of the sales process, daily and weekly performance measuring and coaching, and performance reviews. The goals are to help managers shift from reactive task managers to proactive people managers, and to improve sales performance and create a high-performance team through better understanding and managing their sales activity. Key elements include a sales funnel for measuring opportunities, a weekly performance board review of the team's sales process, and individual success plans.