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Himali R Shukla
Corporate Issue:-
DBMF:- 12
Case study about..
 Maggie seems to be just that perfect quick-snack
between meals and is so easy to make that kids
sometime make it alone.
 According to the World Instant Noodles
Association, India consumed 5,340 million cups or
bags of instant noodles through 2014.
 At the end of May 2015, India’s Food safety
administration (FDA) ordered Nestle India to recall
its popular Maggie noodles after tests showed that
the product contained high levels of lead and MSG.
Unethical practices :-
Ignored the food council’s permissible
quantity of ingredients.
Health hazards due to excessive
Lead and MSG
 Decreased muscle
growth
 Memory and
concentration problems
 Muscle and joint pain
 High blood pressure
 Learning disabilities
resulting in decreased
intelligence (decreased
IQ
 Severe headache
 Sweating
 Facial tightness
 Allergic response
 Muscle weakness
 Heart palpitations
Major areas to overcome this
crisis
1. Loss of inventory of about 320 crores
(destroyed)
2. Loss in stock of nestle of about 15-20%
3. Major loss of customer trust
Objectives..( to do)
1. For most important win back former
customers.
2. Satisfy investors
3. Gain notability as champion of social
service, environmental protection or of any
others.
Strategies:-
1. Re-assess the quality standard
2. setup quality control board
3. Better customer - company
communication channel
THANK YOU..!!

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Corprate issue maggi

  • 1. Himali R Shukla Corporate Issue:- DBMF:- 12
  • 2. Case study about..  Maggie seems to be just that perfect quick-snack between meals and is so easy to make that kids sometime make it alone.  According to the World Instant Noodles Association, India consumed 5,340 million cups or bags of instant noodles through 2014.  At the end of May 2015, India’s Food safety administration (FDA) ordered Nestle India to recall its popular Maggie noodles after tests showed that the product contained high levels of lead and MSG.
  • 3. Unethical practices :- Ignored the food council’s permissible quantity of ingredients.
  • 4. Health hazards due to excessive Lead and MSG  Decreased muscle growth  Memory and concentration problems  Muscle and joint pain  High blood pressure  Learning disabilities resulting in decreased intelligence (decreased IQ  Severe headache  Sweating  Facial tightness  Allergic response  Muscle weakness  Heart palpitations
  • 5. Major areas to overcome this crisis 1. Loss of inventory of about 320 crores (destroyed) 2. Loss in stock of nestle of about 15-20% 3. Major loss of customer trust
  • 6. Objectives..( to do) 1. For most important win back former customers. 2. Satisfy investors 3. Gain notability as champion of social service, environmental protection or of any others.
  • 7. Strategies:- 1. Re-assess the quality standard 2. setup quality control board 3. Better customer - company communication channel