2. Case study about..
Maggie seems to be just that perfect quick-snack
between meals and is so easy to make that kids
sometime make it alone.
According to the World Instant Noodles
Association, India consumed 5,340 million cups or
bags of instant noodles through 2014.
At the end of May 2015, India’s Food safety
administration (FDA) ordered Nestle India to recall
its popular Maggie noodles after tests showed that
the product contained high levels of lead and MSG.
4. Health hazards due to excessive
Lead and MSG
Decreased muscle
growth
Memory and
concentration problems
Muscle and joint pain
High blood pressure
Learning disabilities
resulting in decreased
intelligence (decreased
IQ
Severe headache
Sweating
Facial tightness
Allergic response
Muscle weakness
Heart palpitations
5. Major areas to overcome this
crisis
1. Loss of inventory of about 320 crores
(destroyed)
2. Loss in stock of nestle of about 15-20%
3. Major loss of customer trust
6. Objectives..( to do)
1. For most important win back former
customers.
2. Satisfy investors
3. Gain notability as champion of social
service, environmental protection or of any
others.
7. Strategies:-
1. Re-assess the quality standard
2. setup quality control board
3. Better customer - company
communication channel