Product: Green Coconut Water

2. JAUL

3. Product Profile
Name of the Product: Jaul
Type of Product: Green Coconut Water
Ingredients: Pure natural green coconut water,
Sugar, mineral salts, vitamins C.
Container: Stylish glass bottle
Container size: 250 ml, 500 ml, 1 Litre
Product Price: 250 ml for Tk. 12
500 ml for Tk. 18
1 litre for Tk. 38
Estimated Durability: 12 Months from date of manufactured
Machinery used: Advanced technology imported from
USA, UK and Netherlands.
Brand Slogan: Coola Cola… Always Refreshing

4. Market Segmentation
Geographic
Segmentation:
Sylhet, Rajshahi, Khulna &
Barishal, Chittagong, Dhaka
Demographics: Individuals, Family,
Sportsman, Business buyer
Psycho
graphics:
Higher class, Higher mid class,
Middle class
Behavioral: Sick people, Health conscious

5. Target Market:
Health Conscious - 32%
Sick people - 43%
Tourist – 3%
General people - 22%

6. SWOT analysis:
Strength
1.Available input
materials
2.Low production cost
3.Technological and
marketing knowledge
4.Strong distribution
channel
Weakness
It is easy to copy the idea by
others
Taste differ from the natural green
coconut water
Green coconut water cannot be
preserved for longer period
Opportunity
1.Monopoly market
2.Large market
3.High demand
Threat
1.High competition in future by
copying the idea
2.Entrance of new product
3.Alternatives are avoidable in
some segmen

7. Sales Forecasting
The following Table and graph show our expected sales for the coming five years:
Expected
Sales(Per year)
250 ml. Bottle 500 ml. bottle 1 Litre bottle
First Year 4000000 4500000 1500000
Second Year 4500000 5000000 1700000
Third Year 5500000 5800000 2000000
Fourth Year 6000000 6500000 2400000
Fifth Year 6300000 6700000 2500000

8. Item Year 1 Year 2 Year 3 Year 4 Year 5
Total sales 44440000 49995000 61105000 66660000 69993000
Total cost (45200000) (48350000) (54640000) (57800000) (59690000)
Total profit (760000) 1645000 6455000 8860000 10303000
Tax 40% _ 658000 2582000 3544000 4121200
Ne Profit (760000) 987000 3873000 5326000 6181800
Profit & loss
projection:

9. Concrete assumption:
Soft drinks are very popular in Bangladesh. But many
of them are harmful to health. On the other hand,
green coconut water has a great acceptability across
the world. Besides its ingredients are very beneficial to
health. Now a days people are more conscious about
health. The price of our product is easily affordable.
So, I hope most of the people will take this product
cordially.

10. Thank you