Hello, my name is Tamanna Akhtar and my candidate number is 4669. I have created a PowerPoint critically evaluating what I have learnt during the process of constructing my media product.
We wanted our newscast to be unique and different from other newscast so we made sure that we produced our own music. However we did not want to move too away from the music which is usually associated with the news, so we kept the dramatic beats. The weather forecast also follows the news in most newscasts so we did this as well to keep a sense of structure.
We have used some of the forms and conventions of real media products for example we like any other newscast we give a weather forecast straight after the news. We also keep the music for the newscast upbeat, but to make our newscast unique we added our own personal touch to the music.
Seeing as our target audience is the young we wanted to represent them in a good manner. We challenge real media products as we break the usual stereotypes associated with the young. Instead of always representing the young in a negative way we do the opposite and portray the young as playing an important role in society.
Our radio station is similar to radio 1 in two ways, our target audience is also young people and we provide alternative genres of music too.
To find a suitable audience for our radio station we carried out questionnaires to find out the general pattern with radio. Our main focus was on the age, gender geographic location.
We found that in general people aged 16-21 were least likely to listen to the radio it is mainly the older generally that dominate the radio listening figures.
Women were also more likely to listen to the radio than men, and people from East London were the least likely to listen to the radio.
Our results showed that there was a big age gap between the listening figures in radio. We realized that young people did not listen to the radio because there were not enough radio stations directly aimed for young people. We wanted to stop this trend and so we collectively decided that our target audience should be the young.
Once we decided to aim our radio station to students/young people, we investigated further. We wanted to find out when students were most likely to listen to the radio. Our results showed that students preferred to listen to the radio during weekdays more during the evening. Being a student myself I would agree as the evenings is the time to relax.
We also investigated what topics interested young people, out of all the choices of topic which were: music, celebrity gossip, educational advice, personal advice, fashion, advice, special guest interviews, local news, global news, and live studio chat, people most like the idea of special guest interviews, educational advice and live studio chats.
Having reviewed all the information we decided that our main aims of our radio station was: (above)
In what ways does your media<br />Product use, develop or challenge<br />Forms and conventions of real media products?<br />
Use of real forms and convention of media products:<br /><ul><li>To ensure that we have created the correct atmosphere for the newscast we have used dramatic music appropriate for a news bulletin.
Like Radio1 we also provide a quick weather forecast straight after the newscast.</li></li></ul><li>Developed forms and conventions of real media products:<br /><ul><li>We have used some of the forms and conventions of real media products but we have also developed our own unique ones too. For example, the music playing whilst the headlines are being read is much more lively and upbeat than the usual media conventions. </li></li></ul><li>Challenges forms and conventions of real media products: <br /><ul><li>ICE FM does challenge forms and conventions of real media products. In our newscast we try to represent young people as eager to help improve the borough, breaking initial stereotypes of young people not ‘caring’ about politics and issues concerning the environment; instead we are challenging this view. </li></li></ul><li>How does your media product represent other social groups?<br />
Entertainment: The Young Mayor of Tower Hamlets <br />This story represents young people as being very:<br />Competitive<br />Articulate <br />Intelligent<br />Interested in politics <br />Determined to make changes and improve the borough <br />
Boris Johnson interview: unemployment <br />The young are represented in this news cast as being deeply affected by the high rates of unemployment. <br />We also wanted to break the stereotype of the young not caring about unemployment<br />The mayor is represented as dedicated to helping those in need by offering advice. <br />
Food review <br />The young in this news story are represented as being interested in cultural differences and new experiences in food <br />The young are also represented as needing a rest from the stress’ of studying, so food is usually one way to release this stress. <br />
X-factor<br />This story would represent celebrity hopefuls- with the desire to perhaps one day become famous<br />We also represented how the young are optimistic and desire to achieve more. <br />
<ul><li>Overall all our news stories represent the young in a positive light, as our target audience is the youth we wanted to present them in a manner that they would be proud of being represented as. </li></li></ul><li>What media institution might distribute your product and why?<br />
Radio 1 <br />BBC Radio 1 is a British national radio station operated by the BBC<br />Radio 1 specializes in current popular music and chart hits throughout the day<br />Radio 1 provides alternative genres after 7:00pm including electronic dance, hip hop, rock or interviews. <br />It is aimed primarily at the 15–29 age group.<br />
ICE FM <br /><ul><li>Similarly our target audience are the young who are attending either: school, college or university
We provide a wide range of popular music including: electronic dance, hip hop, rock or interviews. </li></li></ul><li>Why choose our Newscast?<br />Our target audience is the young <br />We provide news that will interest the younger generation<br />We give the younger generation a voice and empower them making them feel more involved with the community <br />
Our audience <br />To find a suitable audience for our radio station we carried out questionnaires that will show us the general pattern in the use of radio.<br />We focused on peoples age, gender, geographic location, news interest and the time of day they would like to listen to the radio and how these factors affected their radio experience. <br />
Our results<br />We found that in general people aged 16-21 were least likely to listen to the radio. <br />People aged 55+ were most likely to tune into radio. <br />
On average women were more likely to listen to the radio than men. <br />People from East London listen to the radio the least out of people from West London, South London, and North London. <br />
Decision time: who would be our audience?<br />Looking at our results we found that young people and people from East London were least likely to listen to the radio. <br />Although women did listen to the radio station more, we did not want to exclude both genders so our radio station is for both sexes. <br />
Our results showed that students prefer to listen to the radio during the weekdays.<br />Students also preferred to listen to the radio more during the evening. <br />Taking the results into consideration we decided to air our radio station every week day at 6pm. <br />
To find out what topics interested young people, we carried out a questionnaire asking 100 people about their news interest and what they would prefer to listen to on the radio. <br />Results showed young people preferred listening to music on the radio. They also like the idea of listening to interviews with special guests, live studio chat and general advice on personal or educational matters. <br />
Having reviewed the results from the questionnaires we decided on our main aims of our radio station: <br />Provide a variety of music <br />Provide a news update every hour <br />Provide the latest gossip<br />Provide reviews on places i.e. reviews on local restaurants, films, books etc. <br />Give advice to students on educational or personal matters with our live studio chat<br />Bring in special guests and interviews<br />
How did you attract/address your audience?<br />
Our appeal <br /><ul><li>To attract our audience, young people aged 16-25 we had to present to them issues/topics they could relate to. Our target audience were those in education or working.
For example we discussed issues to do with unemployment
We also gave advice and reviewed places people could visit. </li></li></ul><li>News feature/technical effects <br /><ul><li> upbeat contemporary music for the newscast to appeal to the young audience
presenters with conversational tone</li></li></ul><li>What have you learnt about technologies from the process of constructing this product?<br />
Technology has allowed people to become producers as well as consumers and it has been able to reach more people around the world. <br />
Digital Audio Broadcasting (DAB)<br />Digital Audio Broadcasting (DAB) is a digital radio technology for broadcasting radio stations <br />DAB offers more stations in the same broadcast spectrum than analogue FM radio. It is more robust towards noise and multipath fading that is a common problem in mobile reception. <br />
Digital versus Analogue <br />Compares the two ways sound is recorded and stored<br />A digital system is a data technology that uses discrete (discontinuous) values. <br />non-digital (or analogue) systems use a continuous range of values to display information.<br />
Benefits & criticisms of DAB radio<br />Criticisms:<br /><ul><li>Music radio stations broadcasting in mono
Variable bandwidth</li></ul>Parallel medium<br />Is a medium which allows you to access technology whilst performing other tasks for e.g. you could listen to the radio while washing the dishes. <br />
Convergence <br /><ul><li>Convergence is when different technological systems evolve towards performing similar tasks. For example the radio can now be found on the internet. </li></ul>For example:<br /><ul><li>Wii- incorporates web browser
Mobile phones- incorporate digital cameras, mp3 players, camcorders, voice recorders, and other devices. </li></li></ul><li>Software and equipment <br />Software<br />Audacity <br />Garageband<br />Logic studio<br />Equipment <br />Studio microphone <br />Mp3<br />
Future!<br />Technology is always developing to improve our lifestyles. The future looks bright as many more breakthroughs of technology is yet to come! <br />
What do you feel you have learnt in the progression from it to the full product?<br />
Looking back..<br />I have developed many knew skills during this preliminary task, my knowledge and understanding on issues concerning the mass media and radio has also developed. I have learnt new media terminologies such as parallel medium, convergence etc. <br />My understanding on how radio stations and mass media in general function has also grown. <br />