The Marketing Profile Of The Coca Cola Company

The Marketing Profile Of The Coca Cola Company
Introduction
The turn of the new millennium have seen an explosion into new developing markets as the BRIC
countries(Brazil,India,China), South East Asia and Africa have all opened up to Western companies.
This global expansion has resulted in fierce competition with European and American companies
increasingly in markets that are culturally very different to their home markets.
The former approach that was adopted was to set up an office, set up a local organisation with a
marketing department and allow the office to do the job of marketing the products and services in a
way that best suited the domestic market conditions. As organisations expands its products to the
global market, one essential strategic decision is whether to use a standardized marketing mix
(product, price, place, promotion) and a single marketing ... Show more content on Helpwriting.net
...
(Hollensen, 2004). This would work for Coca Cola as it would allow the product to be made
efficiently with low cost, low risk and the product being the same everywhere. The case is however
not so as the price of coca cola vary from country to country and across continents. A number of
factors at the country play a huge role in the pricing strategy adopts in pricing coca cola. Some come
as a result of internal factors, i.e., company objectives, marketing objectives, costs and other
marketing mix variables. Those that come as result of external factors include channel member
expectations, buyer's
... Get more on HelpWriting.net ...

Marketing Analysis : Coca Cola Company
The part I wrote about was on the customer 's perspective and on how to increase revenues for the
Coca–Cola Company. Coca–Cola is a much loved product in the U.S.A. and in other countries.
Coca–Cola is the most consumed soda pop in the world today. The company was founded by John
Pemberton in the 1886. The logo for the company does has changed from when the company first
started but, in years today it is not that different from the 1886. They still keep the same form of the
lettering. The company can increase their revenues by making sure they retain their customers and
increase customers that buy their product. The company can also make sure that they increase their
revenue and customers by analyzing the company's price on materials and sales, quality of products
and services, product innovation, and improvement in customer service.
At the Coca–ColaStore.com, they strive to provide us with the best customer service possible. They
have a customer service operation is where the company 's employees help with the customers
satisfaction. They have this saying at the Coca–Cola Refreshment, "happiness is more than
something our consumers hold in their hands. It's something they take away from every interaction."
Customer service has a mission to continue to improve their customer satisfaction, installation and
resolution cycle time and overall operations effectiveness. They want to make sure that they make
each and every transaction are remarkable to the world–class brands that

Company Background Of Coca Cola
1.1. Company Background
The history of Coca–Cola began in a garden of Atlanta Georgia, US, more than 100 years ago when
John Perberton, pharmacist profession, invented the world 's most popular drink 8 Month May 1886,
to discover a taste syrup fragrant and delicious with effect tonic stimulating, restorative, that
immediately he began to be sold in the soda fountain and the Jacobs Pharmacy. The counter of the
soda fountain, Frank Robinson, friend Perberton, was one of the architects of the "miracle" put the
syrup Coca–Cola name, thinking that the two "C" to be effective in ads, your handwriting think the
logo has been translated into more than eighty languages. In 1988 he sold his rights to Asa Candler
for nothing less than $ 2,300 payable in two years. In 1891 Candler I promote COCA–COLA and
sold outside the state of Georgia. In 1892 Asa Candler creates The Coca–Cola Company with an
initial capital one hundred thousand dollars and the January 31, 1893 inscribes the Coca–Cola brand
in office patents of USA to do front to the growing demand for Coca–Cola, Candler wanted a drink
that was be unique and original and it was annealed even in the dark.1915 Alexander Samuelsen of
Root Glass Company in Indiana, thinking a female silhouette unmistakable design the bottle, which
lasts until today. In 1899 Benjamin Thomas and Joseph Whitehead, both of Clatanooga, Tennessee,
and Candler signed with the first franchise agreement for bottle and sell Coca–Cola scale. Asa
Candler sold Ernest

Essay The Coca Cola Company
The Coca Cola Company
Summary of the History of Coca Cola
On May 8, 1886, Dr. John S Pemberton, a pharmacist in Atlanta, Georgia, USA mixed the syrup that
became ‘Coca–Cola'. His friend and bookkeeper, Frank M. Robinson, thinking that the two C's
would ‘look well in advertising', suggested the name ‘Coca–Cola'. He wrote the words in his now
familiar Spenserian script, and the world's most recognized trademark was born.
Selling his creation from Jacob's pharmacy for five cents a glass, Dr. Pemberton promoted his new
product by distributing thousands of coupons that could be exchanged for a complimentary sample.
In the first year, ... Show more content on Helpwriting.net ...
A visionary leader, he placed strong emphasis on product quality, establishing a ‘Quality Drink'
campaign using highly trained service teams. Early advertising discouraged consumers from calling
the product Coke. They urged "Ask for ‘Coca–Cola' by its full name; nicknames encourage
substitution." But people kept asking for Coke and in 1941 the Company gave in to public demand.
That year, the trademark ‘Coke' received equal prominence in advertising with ‘Coca–Cola', and
in 1945 Coke was registered as a trademark.
The now legendary promise made by Robert Woodruff to General Eisenhower that every American
serviceman would "get a bottle of ‘Coca–Cola' for five cents, wherever he is and what ever the cost
to The Coca–Cola Company" meant that ‘Coca–Cola' went wherever the US troops did, making the
brand truly international.
How Coca Cola differentiates itself from its competitors
How the general public perceives them may not be identical in all parts of the world. However, it
can rely on a few very important aspects. The quality of its taste, the fiercely protected usage of the
word "Coke" and the famous logo penned by Frank Robinson. The Quality aspect deserves special
attention as Coca Cola found out at great expense when they announced a change in the formula to a

Case Study Of Coca Cola Company
1.0 INTRODUCTION
The purpose of this case study is to assess the internal and external environment analysis and
management function of The Coca Cola Company. Since 1998, the company has been struggling
evolved their internal weaknesses and external threats day by day. Management strategy is the key
concept for The Coca–Cola Company to survival and continue the business.
1.1 INTRODUCTION OF THE COCA–COLA COMPANY
In "The World's Top 100 Food and Beverage Companies of 2015", The Coca–Cola Company is the
5th largest beverage company which serve consumers with 3,800 beverage brands over 200
countries each day. The company is best known for its flagship product Coca–Cola which is
invented by pharmacist John Stith Pemberton in 1886. The Coca–Cola formula and brand were
bought in 1889 by Asa Griggs Candler, who founded The Coca–Cola Company in January 29, 1892.
As of 2015, the chairman and CEO of ... Show more content on Helpwriting.net ...
While the world keep changing, the company always facing a huge number of challenges either
internal or external environment from all over the world. To continue the business over next 10
years and beyond, The Coca– Cola Company need to prepare a long term "Roadmap" for now and
future which always get ready to overcome all the problems and continuous thrive its business.
1.3.1 VISION
The Coca–Cola Company have their vision serves as the framework to company's Roadmap. They
guides with this 6P aspect of the business to accomplish sustainable and quality growth.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy
people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual,
enduring

Company History And Overview Of The Coca-Cola Company
COCA COLA INTERNATIONAL
HISTORY:
As the Coca–Cola Company was established in 1986, each of its franchises has a strong heritage in
the traditions of Coca–Cola that is the foundation for this Company.
The Coca–Cola Company traces it's beginning to 1886, when Dr John Pemberton, began to produce
Coca–Cola syrup for sale in fountain drinks. However the business of bottling began in 1899 when
Benjamin F. Thomas and Joseph B. Whitehead, secured the elegant rights to bottle and sell Coca–
Cola in United States from the Coca–Cola Company.
The Coke bottling system continued to operate independently in local businesses until the early
1980s when bottling franchises began to consolidation. In 1986, The Company merged some of its
company–owned operations with two large ownership groups that were, for sale– the John T. Lupton
franchises and BCI ... Show more content on Helpwriting.net ...
The data about the market share of Coca–Cola Company according to area is given in the following
table.
The above table shows the geographical earning of the Company and from this data; we can find out
that the customers of the Coca–Cola are increasing. Unit case equals 24 ounce servings. The portion,
which shows the non–alcoholic quencherconsist of profitable, sold beverages, as evaluated by the
Company, according to available industry sources.
In Asian population, the satisfied consumers of Coca–Cola, is around 3.2 billion and the average
consumer enjoys close to two servings of their products each month. Through intense focus on
Coca–Cola, innovation and new quencher, the company has achieved the growth of 10% in 2010.
With developing population & economy, the company is building and exciting the family of
beverage brands, in order to expand the popularity of the core brands, led by Coca–Cola. In China,
for example, sale of Coca–Cola is increased by 6%. The total unit case sale of Coca Cola in Asia can
be shown by the following pie chart.

The Success Of The Coca Cola Company
The success of the Coca Cola Company has provided over 500 brands over the history of 127 years
of being a beverage company. Coca Cola Company is the world's largest beverage company
focusing in five key areas of people, profits, portfolio, partners, and planet. The Coca Cola
Company uses a smaller model to understand and control the growth, resources, and capabilities of
their organization. Coca Cola vision clearly outlines the aspect of what they need to accomplish in
order to sustain, quality growth. The company uses a knowledge strategy, paralleling the political,
economic, social, and technological (P.E.S.T.L) analysis and the strengths, weaknesses,
opportunities, and threats (SWOT) analysis to align and leverage internal and external knowledge
with the resources and capabilities. The P.E.S.T.L analysis has created an organizational need to
exploit the knowledge factors to become a creator of internal knowledge. The SWOT analysis links
the company to the external knowledge factors that drive the company's direction and growth.
Together these factors help Coca Cola describe and evaluate the desired knowledge strategy. These
factors fill an intrigue role in Coca Cola to drive global beverage leadership, accelerate innovation,
and leverage a balanced geographic portfolio. Internal knowledge is identified in many cases as the
primary source of information for most company's but for Coca Cola it been identified that this
method is the least developed and could

Case Study Of The Coca Cola Company And Coca-Cola FEMA
A. The Coca–Cola Company and Coca–Cola FEMSA, Inc. Canlubang Plant
Founded by John S. Pemberton in Antlanta, Georgia, United States, the Coca–Cola Company had
created a great impact in the world history. By manufacturing carbonated drinks and drinking water,
the company had secured partnerships with different bottling operations around the globe, mostly
from Latin America and Asia, having the Coca–Cola FEMSA, Inc. as one of their largest franchise
partners. In 1912, it had expanded its business in Asia, for the first time, by starting a bottling
industry in the Philippines (Chong, 2013).
The Coca–Cola FEMSA, Inc. Canlubang Plant was established in 2014, having nine bottling lines of
Coca–Cola products. Among these lines are three of the fastest bottling lines of the company around
the globe. This technology was cautiously analyzed and formulated by their German and Italian
partners to guarantee the consumers the best service they can provide (Avelino, 2014). With the use
of the mentioned technology, Coca–Cola FEMSA, Inc. Canlubang Plant have been manufacturing
different beverages, mostly in polyethylene terephthalate (PET) bottles, such as Coke (1.5 L and 375
ml), Sprite (375 ml), ... Show more content on Helpwriting.net ...
One example is the Escherichia coli, a Gram–negative rod that is facultatively anaerobic in nature.
This bacterium is normally harmless, however, the emergence of its pathogenic strains such as E.
coli O157:H7 can cause various intestinal complications like diarrhea. Escherichia coli is currently
being used as an indicator of water contamination due to its ability to specifically inhabit intestinal
tract and survive outside the host for a relatively short period (Madigan, Martinko, Bender, Buckley,
& Stahl, 2015). Since the products of Coca–Cola FEMSA, Inc. Canlubang Plant primarily
comprises of water, it is necessary to assess the products if coliforms are

A Report On The Coca Cola Company
cultural factors can influence the way a product is viewed by the consumer. If the government were
to release a report regarding one of PepsiCo's products then the company might see a decline in
sales. Environmental factors include issues regarding the environment and what the company does
to protect it. PepsiCo believes that water is a basic human right and should be readily available to
any consumer. Overall PepsiCo does a great job in assessing all of the general environment factors
in order to sustain a positive view in the consumer's eyes.
Industry Environment
Rivalry: Fierce There are many competitors in the food and beverage industry in such that it can be
classified as a fragmented industry. The Coca–Cola Company is one of PepsiCo's largest
competitors on the beverage side. The companies compete for the highest profits and market share.
The constant battle between these two companies often benefits the consumers with sales and
promotions, new products and better quality. There are numerous generic brand sodas that are
offered to compete with the brand names that PepsiCo offers. The rivalry intensifies due to number
of substitute products that are offered. The pressure in the industry is fierce due to the large number
of competitors.
Buyer Power: Strong Consumers have an abundance of bargaining power in an industry that is
riddled with competitors. The cost of the product is one of the largest concerns for consumers. If a
consumer is not willing to pay

Coca-Cola Company Presentation
FINANCE AND ACCOUNTANCY DEPARTMENT
THE FACULTY OF ECONOMICS AND LAW
KAUNO KOLEGIJA
Created by:
Gabrielė Sakalauskaitė – President
Giedrė Žėkaitė – Commercial Officer
Vytautas Žukauskas – Chief Executive Officer
Jurgita Šunokaitė – Financier
Gediminas Urbanavičius – Chief Administrator
Checked by:
Rasa Šemiotienė
Kaunas, 2012
Contents
Aim 3
Activity attribution 4
" The Coca–Cola Company" history and development 4
Subdivision, activities, administration structure 11
Employees, region and partners 12 Diversity 13 Talent development 14 Training 14 Rewarding
employees 14
Partners 14
Strengths 16
Weaknesess 16
The companies turnover 17
Career Development 18
Opportunities 20
Threats 20
Conclusion ... Show more content on Helpwriting.net ...
Coca–Cola invests heavily in infrastructure in emerging markets to make it easier to sell products.
Healthy Options Coca–Cola's healthy drinks experienced the greatest growth in revenue and U.S.
share gain in 2011. According to Beverage Digest, Coca–Cola's bottled water brand Dasani gained

the most volume in the liquid refreshment megabrand category in the United States. Case volume
for water increased 10% globally according to Coca–Cola's 2011 annual review. Contrast that with
the 3% global case volume increase of Coca–Cola soda. Water and juice represents Coca–Cola's
biggest opportunities on the product front.
Threats
Competitors
In beverage industry the competition very high so, to remain on the top position the company need
lot of finance as well as lot of organizational changes. Coca Cola have not only competitors like
Pepsi, Nestle and others also giving tough time.
Removal of Barriers
Globalization removes the barriers so it also attracts the new comer companies for having the same
business. Due this the many little companies enter into the market and decrease the market share as
well as the sale of the product.
Cultural Differences
For a company the most common threat is the cultural differences because every nation or every
geographic boundary has different culture. Same threat faced by Coca Cola Company. Because they
have wide network so face this problem as well.
Local

Marketing Strategies Of Coca Cola Company
The world today has been consumed by marketing strategies in order to achieve a level of economic
prosperity. Many companies compete asserting be the best, but there is a point when such
competition may form a great source of awareness in respectful. This can be seen in Coca Cola 's
representative, Ira Herbert 's, request to have Grove Press, a book publishing company, halt the use
of a slogan similar to theirs. In both of the letters between Grove Press and the Coca–Cola
Company, there is a conflict over the use of, "It's the real thing." The letters are between Ira C.
Herbert, the representative of the Coca–Cola Company and Richard Seaver, vice president of Grove
Press. Herbert initiated the discussion in a letter directed to Richard ... Show more content on
Helpwriting.net ...
Not only through intimidation but through guilt does Herbert do a successful job in explaining Coca
Cola 's concerns. When talking about their slogan, he explains, "We first used in 1942... and it's our
main thrust for 1970." He is allowing Grove Press to apprehend their mistake by making them feel
blameworthy about imitating the catchphrase they have been using since 1942. By explaining the
history Coca–Cola has had with the slogan, Herbert is illustrating and implying their exclusive right
to using the slogan and the significance it has to them. Because they have been using for
approximately 28 years, Herbert believes that they have an exclusive right to the slogan, and
therefore no other company can use it. However, throughout his letter, Seaver uses exaggeration in
order to address Herbert 's concerns. In the introductory statement of his letter, Seaver declares, "We
note with sympathy,"(3) even though it is unlikely that he is feeling any sympathy for Herbert over a
confusion he determines unimportant. The reason for his lack of consideration to what a Herbert
expressed is due to his perception that Coca–Cola is an extremely successful company and at the
end of the day it will not affect them if they lose a few dollars over a book or the other way around.
The fact that he states this also demonstrates, that he is not a terrible person that has made it his goal
to sabotage the sales of the company in order to drain the business. Through his explanation, he

The Company Structure Of Coca-Cola
1. INTRODUCTION
1.1 Company Overview
Coca–Cola was planned in 1886, by a medication expert named John Pemberton. It was in the late
19th century. Coca–Cola was obtained by an expert, Asa Griggs Candler. The Coca–Cola Company
is the world's greatest refreshment organization, animating purchasers with more than 500 gleaming
and still brands drove by Coca–Cola. The coca cola organization drove world's most essential and
unmistakable brands including, Diet Coke, Fanta, Sprite, Coca–Cola Zero, vitamin water, Powerade,
Minute Maid, Simply, Georgia, Dasani, Fuze Tea and Del Valle. Surrounding they are the Number 1
supplier of sparkling refreshments, arranged to–refreshment coffees, juices and juice drinks. Coca
Cola things are sold in more than 200 countries all through the world. So it's difficult to attempt and
consider a country where it is diverted. To be sure, even in countries where.
2. ... Show more content on Helpwriting.net ...
ORGANIZING STRUCTURE
Coca–Cola Company has particular International Division Structure. This is by virtue of all,
inclusive staffs can work autonomously and it is a control from head office. Association has
distinctive divisions in all terrains around the world. Coca–Cola has 5 terrain

The Vision And Vision Of The Coca Cola Company
Introduction: There may be no other product that reaches mankind. 670 billion dollars that's the kind
of business global non–alcoholic ready to drink beverages does every year the largest player in this
business is Coca Cola Company with a massive worldwide presence.it is being offered in 206
countries all around the world. Coca cola is an international brand of carbonated soft drink that was
originally manufactured in America on May 8, 1886 about 130 years ago. It is being manufactured
by "The Coca Cola Company". According to Forbes Magazine it is ranked 4th as the world's most
valuable brand in its new list of 2016. History: Coca cola was first formulated at Pemberton's eagle
drug and chemical house originally as a coca wine as a prototype for the substitute of a problematic
drug by Pemberton who was colonel ... Show more content on Helpwriting.net ...
To inspire moments of optimism and happiness... To create value and make a difference. Vision: Our
vision serves as the framework for our Roadmap and guides every aspect of our business by
describing what we need to accomplish in order to continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be. Portfolio:
Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires
and needs. Partners: Nurture a winning network of customers and suppliers, together we create
mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and
support sustainable communities. Profit: Maximize long–term return to shareowners while being
mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast–moving
organization. Brands: As the coca cola is the top most beverage company it owns list of brands all
these brands comes under the name of coca cola Company these brands are as follows: Fanta Sprite
Coke diet Coca cola zero Dasani Minute maid

The Micro Environment Of The Coca Cola Company
Introduction
The Coca–Cola Company is the world's largest beverage company, refreshing consumers with more
than 500 sparkling and still brands.
Coca–Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout
the world. It is produced by The Atlanta, Georgia, and is often referred to simply as Coke (a
registered trademark of The Coca–Cola Company in the United States since March 27, 1944).
Originally intended as a patent medicine when it was invented in the late 19th century by John
Pemberton, Coca–Cola was bought out by businessman As a Griggs Candler, whose marketing
tactics led Coke to its dominance of the world soft–drink market throughout the 20th century.
The Coca–Cola Company has, on occasion, introduced other cola drinks under the Coke brand
name. The most common of these is Diet, with others including Caffeine–Free Coca–Cola, Diet
Coke Caffeine–Free, Coca–Cola Cherry, Coca–Cola Zero, Coca–Cola Vanilla, and special versions
with lemon, lime, or coffee. In 2013, Coke products could be found in over 200 countries
worldwide,
Source: ... Show more content on Helpwriting.net ...
The micro environment affects the organization straight. Its most closely connected to the business
.micro environment mainly reflects by Strengths, Weakness Opportunities and Threats (SWOT).
The SWOT analysis of Coca–Cola
Our coca cola company's strength
 Our company is the one of the most famous and largest company
 Strong marketing and adverting of our company products
 Corporate social responsibility in country
 One of the most prized companies in the world
 Coca Cola Company has a huge market share in the world market.
 Coca Cola Company has several brand loyal customer.
 Customers will frequently purchase coca cola

Case Study : Coca Cola Company
Veda Dyne
M W F 2:00
Coca–Cola Company
Coca–Cola was originally invented in Atlanta, Georgia by a pharmacist named John Pemberton in
1886. This fragment was caramel–colored liquid that was made specifically to cure morphine
addicts. The formula contained 8.46 mg of cocaine and was enhanced by caffeine from the kola nut.
In May of 1886, the drink was first sold to the public in a soda fountain at Jacob's Pharmacy for five
cents a glass. Its first year sales brought in a total of fifty dollars. In 1893, Asa Candler transformed
Coca–Cola from an invention into a business. Coca–Cola was first bottled in Mississippi by a
businessman named Joseph Biedenharn in the year of 1895. In 1899, the right to bottle and sell the
product was secured by three businessmen named, Benjamin Thomas, John Lupton, and Joseph
Whitehead. Candler sold the bottling rights to these men for just one dollar. The Root Glass
Company of Terre Haute, Indiana, won a contest to design the famous Contour bottle in 1916.
Coca–Cola wanted a distinctive bottle for their product to assure customers they were drinking the
real Coca–Cola, and to keep their product out of arms reach of "copycats". In 1900, there were only
two bottlers for Coca–Cola and by the 1920's there were over one thousand. This is only the
beginning of the Coca–Cola Company.
Coca–Cola has since evolved from a very simple company, to a mass produced, billion dollar
company. The company now manufactures and owns more than 500 beverage brands.

Coca Cola Corporation: Case Study Analysis: Coca-Cola Company
Analysis: Coca–Cola Corporation
Part A
The Coca–Cola Company is one of the world's largest manufacturers and distributors of more than
500 non–alcoholic beverages, including Coca–Cola, Diet Coke, Fanta and Sprite lines. The
company's interest market covers more than 200 countries worldwide using the distribution system
that includes independent bottling partners, distributors and retailers.
The company demonstrates a constant increase of the market cap during the last five years: $150
billion market cap in 2012 increased to $180 billion at the end of 2015. This gives the company an
expected growth rate of 6.9% and an increase in value by $300 billion from 2015 to 2020. The same
tendency can be observed within generated revenues which reached $44.294 billion with $7.351
billion of net profit. Coca–Cola owns approximately 40% market share within the U.S. and 30%
market share from the global beverage industry (Suredividend.com, 2016). ... Show more content on
Helpwriting.net ...
Coca–Cola's main competitor, both domestically and internationally, is PepsiCo. Coca–Cola sells
more beverages outside of the U.S. and receives almost 80% of its profit from international sources.
Meanwhile, Pepsi has more focus on the local market and makes only 42% of its net income from
outside the U.S. Coffee chains like Starbucks and Costa Coffee offer a healthy competition to Coca–
Cola's carbonated drinks. Real and Tropicana health drinks, and Red Bull energy drinks also steal
away the market share indirectly (Suredividend.com,

Globalisation and the Coca-Cola Company
Globalization and the Coca–Cola Company Introduction Today, Coca–Cola is one of most well–
known brands in the world. This company has continued to gain momentum and growth,
capitalizing on the rapidly expanding beverage industry and ranking as the largest beverage
company in the world. With its push for global market share, Coca–Cola now operates in over 200
countries with over 84,000 suppliers. Currently, over 70% of Coca Cola's business income is
generated from non–US sources (Coca–Cola Company, 2012). In over a century, Coca–Cola has
grown the company into a multi–million dollar business. However, the road to success has not
always been easy for Coca–Cola. Many countries have banned the use of Coca–Cola products,
claiming that ... Show more content on Helpwriting.net ...
Some of the most remembered advertising slogans include:        "Drink Coca–Cola."
"Things go better with Coke." "Good 'til the last drop." "It's the real thing." "Always Coca–Cola."
"Enjoy." "Life tastes good." Coupled with these slogans, songs were used to have consumers
remember the brand. One of the company's most popular jingles was known as "I want to buy the
world a coke," produced in 1971 by Billy Davis. The commercial featuring this song portrayed a
world of hope and love produced by a group of multicultural teenagers on top of a hill. This
commercial went down in history as one of the most well–known commercials of all time. In
addition to Coca–Cola's advertising efforts, Coca–Cola became the first commercial sponsor of the
Olympic Games in Amsterdam in 1928. Coca–Cola continues to be an Olympic Games sponsor
today. Coca–Cola has also sponsored many other sporting events such as the International
Federation of Association Football (FIFA), National Hockey League (NHL), National Basketball
Association (NBA), National Football Association (NFL), Major League Baseball (MLB),
NASCAR, and Cricket World Cup. Saylor URL: www.saylor.org/bus208#2.5.6 The Saylor
Foundation Saylor.org Page 2 of 4 Product Differentiation Another key factor that has supported
Coca Cola's globalization vision is the company's ability to customize the product to meet the needs
and wants of

Case Study : The And The Coca Cola Company
As a senior at San Jose State University, I'm going to be graduating in Spring 2016. This is a crucial
time in my life, as I start along the career path that I have been working towards. Therefore, it is
extremely important for me to research companies that could possibly be a fit for my future. As a
business major with an emphasis on Human Resources, my career possibilities are limitless because
Human Resources is an integral part of any business. For this report, I wanted to look at companies
of interest to me which have expanded their international footprint, and have used strategic
strategies to build this top companies. I will also examine company strengths and weaknesses, and
how those have shaped their businesses. After comparing the companies based on criteria that I feel
are most important, I will then be able to conclude which company could be the better career choice
for me.
In this paper, I compared and analyzed Dell Inc. and The Coca–Cola Company. I focused my
research on the possibilities each company offers, based on company background, services,
company teamwork, and work ethic. My criteria are world–class company ranking, number of
employees, employment diversity, and income and benefits. Additionally, I used reports such as
SWOT analysis, company websites, and databases from the San Jose State Library media sources, as
well as U.S. magazines like Business Weekly, Forbes, and The Wall Street Journal to help me find
the advantages and disadvantages of each

Company Overview : The Coca Cola Company
Khalaf ID:1351510255 Subject: B203A
1. Industry overview, company overview, product overview, major competitors.
2. Stages of the product supply chain or network design, location of raw material in relation to the
manufacturer, distributor, retailer and consumer, etc.
3. The relationship between suppliers and customers (first tier, second tier, etc.., horizontal or
vertical integration (if any), levels of inventory and where it's held.
4. The overall cost structure of the product, average profit margins, etc.
5. Explanation of any problems and suggestions for further improvements of the supply chain.
ESSAY
The Coca–Cola Company is an American historical multinational, and marketer of nonalcoholic
beverage concentrates and syrups, which is headquartered in Atlanta. The company operates a
franchised distribution system dating from 1889 where The Coca–Cola Company only produces
syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive
territory. The Coca–Cola Company owns its anchor bottler in North America. The Coca–Cola
Company is home to 20 billion–dollar–brands, including four of the top five soft drinks: Coca–Cola,
Diet Coke, Fanta, and Sprite. Coke manages seven main operating segments (most of them
geographically–based), including: Eurasia and Africa; Europe; Latin America; North America; Asia
Pacific; Bottling Investments; and Corporate. The North America operating

These chapters were very insightful. I had learned some of these techniques earlier in my previous
classes, but this give me a more in depth look at the various aspects of decisions making. The area
on control was more newer to me as we didn 't discuss it thoroughly in class. I only have knowledge
of the main aspects of control.
Quiz 12 December The quiz was fairly easy, but I did struggle with question 6 for some unknown
reason. It was a very simple question, and I don 't know why I struggled so much with it.
Peer Assessment 12 December I was able to complete all of the peer assessments. As usual I did my
best to grade fair and unbiased in order to ensure the proper grading for each student. I was caught
off guard because I was so used to just assessing three papers, but it 's okay.
Discussion Forum 14 December On this day I decided to use the Coca–Cola company as my main
corporation facing environmental challenges. I lived in Georgia for four years and went to the Coca–
Cola factory, it was quite interesting to see how everything works. With this interest in mind, I
decided to see the various environmental challenges that the

Swot Analysis Of Coca Cola Company
SWOT and Strategy Evaluation Paper
Esteban D. Romero
PHL/320
March 23, 2016
Dr. David Aiken
Company Overview The Coca–Cola Company is a leading giant in the soft drink manufacturing
industry. The company creates, produces, distributes and markets non–alcoholic beverage syrups
and concentrates to bottlers worldwide to produce soft drinks, and artificially carbonated beverages.
The Coca–Cola Company boasts more than 500 brands, including waters, juice drinks, and ready–
to–drink coffees, teas, and energy and sports drinks. The company's variety of products can be found
in more than 200 countries. Of those 500+ brands, the firm owns four of the top five non–alcoholic
sparkling beverage brands: Coca–Cola, Diet Coke, Fanta and Sprite ("Coca–Cola: Billion, 2016).
The company was founded in 1886 and is headquartered in Atlanta, Georgia. As of December 31,
2014, the company employed 129,200 people (The Coca–Cola Company SWOT Analysis, 2015).
When a company makes the decision to move forward with a new product or service, the
management team must be strategic about every aspect of their release. This process also covers the
how, when, where and who factors before they unveil a product. Upper–level management must
conduct an environmental analysis of factors that affect the company internally and externally. To
see the bigger picture, organizations, can hire third–party companies to conduct an environmental
analysis for their SWOT report. The SWOT analysis allows

Financial Analysis Of Coca Cola Company
Financial analysis is the art of transforming data from financial statements into information to gain
understanding of an organization's financial standing in a giving industry. Therefore, I've decided to
discuss the financial statements of a multi–national enterprise––The Coca–Cola Company. The
Coca–Cola Company has achieved customer satisfaction and high market sales locally and globally
by strategically positioning themselves in the market. As a consultant it's my goal to help readers
understand the opportunities and risks that competitors may face as they merge into the beverage
market. Therefore, I have conducted extensive research and utilized top business frameworks to
provide an abbreviated analysis of the beverage industry and market strategies utilized by the Coca–
Cola Company to gain and maintain its competitive advantage.
Introduction
The Coca–Cola Company is a worldwide organization that was created by Atlanta pharmacist Dr.
John S. Pemberton in 1886 (worldofcoca–cola.com, 2017). The goal was to create a unique tasting
soft drink that was to be available at soda fountains. In 1894, the organization made the wise
strategic decision to bottle their beverage to make it more portable. Coca–Cola opted for a very
distinctive translucent glass bottle, so it could be easily identified against all their competitors. By
1916, they had finally settled on the iconic bottle shape and size that can still sometimes be found
today in stores. Their current mission is

Coca Cola Company
Royce Echarry
Assignment 3
The Coca Cola Company is a global business that operates on a local scale, in every community
where the company do business. There able to create a global reach with local focus because of the
strength of Coca Cola System which comprises company and more than 250 bottling partners. The
Coca Cola is not a single entity from legal or managerial perspective and the company does not own
or control all of our bottling partners, while many view the company as simply Coca Cola the
system operates through multiple local channels. The company manufactures and sells concentrates
beverages bases and syrups to bottling operations, owns the brands and it's responsible for
consumers brand marketing initiative. A ... Show more content on Helpwriting.net ...
Standardization strategy's main elements are political legal, economic, competitive, cultural, and
consumer, environments. Also, the same research states that this strategy is most likely to be
implemented if there are similarities in the elements of the home and foreign country another
concept that a firm with a strong level of standardization enjoys a high level of control within the
organization. This control is the level of decision making executed by the home office. At the same
time, when standardization applies, global image and product offering are two strong factors a firm
seems to rely on. Conversely, international marketing relates more to different target markets and
their differences rather than looking at it as one single market and foresees the possibility to
implement a localization strategy rather than standardization, as the global marketing would pursue.
Moreover, in order to understand the role of international strategy in a company's success, it is also
important to understand the role culture has in the strategy development. Distribution is the course,
physical path or legal title that goods take between production and consumption. In international
marketing, a company must decide on the method of distribution among countries as well as the
method within the country where final sale occurs" (Daniels 2009). Choosing distributors and
channels is the

Strategic Management Of The Coca Cola Company
Assignment of Strategic Management in the Coca–Cola Company INTRODUCTION OF COCO
COLA Coco cola is one of the largest refreshment company. It was invented in 1886 by pharmacist
john stith pemberton in Columbus. He was trying to search a cure for his addiction to Morphine
used as a painkiller as he was injured in war and he got addicted to morphine. In 1889 coco cola
brand and formula was bought by asa griggs candler and after he founded the coca cola company in
1892. ACQUISITIONS DONE BY COCO COLA There are many companies which are acquired by
coco cola in the history such as: a) Minute maid in 1960 b) Indian coco cola brand thums up in 1993
c) Braq's in 1995 d) Odwalla brand of fruit juice in 2001 REVENUE The annual reports conducted
... Show more content on Helpwriting.net ...
They then put it into cans and bottles. Bottlers company then distribute, sell the product to any retail
store , food service distributors and vending machines. But there is an exception when it comes to
fountain syrups. Coca cola company itself is responsible for manufacturing and selling of fountain
syrups directly to fountain coca cola retailers . Criticism Coca cola company was in controversies
due to their monopolistic and discriminatory practices. Some of lawsuits filled have been continuing
criticism regarding coca cola relation to middle east and U.S foreign policy. Strategic Management
DEFINATION OF STRATEGIC MANAGEMENT It is analyzing , making decisions and taking
actions by an organization to make a sustained competitive advantages for the company or an
organization. In other words strategic management is a way of making new formulas , implementing
new ideas and evaluating which makes an organization or a company to reach their goal or make a
way to their objectives. The main objective of strategic management is to maintain company
standards to make it running and make profit out of trades. It deals with both factors of an enterprise
internal and external. Internal factors include the organization itself and its various parts or sub parts
and external factors deals with the customers and competitors. FORMULATION When formulating
a strategy for any

Objectives Of Coca Cola Company
The Coca–Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational
beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage
concentrates and syrups. The company is best known for its flagship product Coca–Cola, invented in
1886 by pharmacist John Stitch Pemberton in Columbus, Georgia. The Coca–Cola formula and
brand were bought in 1889 by Asa Griggs Candler (December 30, 1851 – March 12, 1929), who
incorporated The Coca–Cola Company in 1892. The company has operated a franchised distribution
system since 1889, wherein The Coca–Cola Company only produces syrup concentrate, which is
then sold to various bottlers throughout the world who hold exclusive territories. The Coca–Cola
Company owns its anchor bottler in North America, Coca–Cola Refreshments.
The company's stock is listed on the NYSE (NYSE: KO) and is part of DJIA, the S&P 500 ... Show
more content on Helpwriting.net ...
The Company's segments include Eurasia and Africa, Europe, Latin America, North America, Asia
Pacific, Bottling Investments and Corporate. The Company owns and markets a range of
nonalcoholic sparkling beverage brands, including Coca–Cola, Diet Coke, Fanta and Sprite. The
Company markets, manufactures and sells beverage concentrates, which are referred to as beverage
bases, and syrups, including fountain syrups (concentrate business or concentrate operations), and
finished sparkling and still beverages (finished product business or finished product operations). The
Company makes its beverage products available to consumers across the world through its network
of Company–owned or –controlled bottling and distribution operations, as well as independent
bottling partners, distributors, wholesalers and

Analysis of Coca Cola Company Essay
1. Introduction
For over 126 years, Coca Cola has been operated as world's largest beverage company together with
its subsidiary brands. The United States, as Coca Cola's international headquarters, has one of the
largest populations where Coke is the main beverage for most of the consumers. The purpose of this
essay is to determine whether the environmental changes in the United States are beneficial for Coca
Cola Company to operate more markets in the future. This essay will explore both the Coca Cola
Company as well as the market in the United States. The tools used for this examination include a
SWOT analysis of Coca Cola Company and PEST analysis of United States. In addition, we will
examine Porter's 5 forces of the beverage ... Show more content on Helpwriting.net ...
The reason of choosing United States because of its size, population, growth in the economy and
technology that become huge opportunities and beneficial for operation of Coca Cola's markets in
the following years. 4. SWOT Analysis SWOT analysis stands for Strength, Weakness, Opportunity
and Threat analysis. This section talks about the SWOT analysis of Coca Cola generally in Table 1
and three points among Table 1 will be explained further in the following paragraphs. Firstly, Coca
Cola's strength analysis which is titled as the top three of the Best Global Brands in 2013. Secondly,
it's main weakness which is the danger in consuming soft drinks for health. Lastly, PepsiCo as Coca
Cola's major threat among other companies.
Table 1: SWOT analysis of Coca Cola
Strengths
1. Top three of Best Global Brands in 2013 with USD $79,213 (Best Global Brands 2013, 2014).
2. Over 3500 products are available in more than 200 countries (The Coca Cola Company, 2013).
3. Various kinds of subsidiary brands such as Fanta, Minute Maid, Sprite, DASAI, Diet Coke, Coca–
Cola Zero and others (The Coca Cola Company, 2013).
4. 1.8 billion people are served as daily average servings (The Coca Cola Company, 2013).
5. The company

Essay about The Coca-Cola Company
Industry General Description The Coca–Cola Company – American multinational corporation
operates in a nonalcoholic segment of Beverage Industry. The history of the industry goes back to
the 17th century, when the first marketed soft drink came to the Western Market. The Beverage
Industry product portfolio consists of soft drinks, carbonated beverages, and alcoholic beverages.
Kinds of drinks in a non–alcoholic segment varies a lot and includes such beverages as tea, coffee,
juices, carbonated drinks, water. The Beverage Industry is a highly competitive one and tends to be
dominated by a few major actors. The two biggest worldwide known and most influential companies
are Coca–Cola and Pepsi. The limited growth opportunities make ... Show more content on
Helpwriting.net ...
This trend puts the producers of carbonated drinks in the risky position, at the same time giving
them new opportunities for development by diversifying their portfolio. Industry Today (Problems,
Challenges and impacting factors) Analyzing the above–mentioned information, the following
conclusion can be made: the industry performs steady throughout the business cycle, however
placed in unstable economic conditions it might experience difficulties. "Coca Cola reported only
2% beverage volume increase for the year, explaining that it was caused by the challenging
economic conditions". In the beginning of 2014 the earning stock of Coca Cola fell 4%. This can be
explained with the fact that Coca Cola company concentrates mainly on beverages production and
sales, whereas Pepsi tries to diversify its portfolio entering the snacks segments of food industry.
The financial analysts comment that although Coca Cola Enterprises will manage to overcome its
vulnerabilities in a current economic environment, maintain its leading position and profitability,
due to its brand portfolio, solid cash position and various cost saving initiatives. The company needs
to put more efforts to diversify its portfolio. The product diversification may be achieved either
through internal (diversifying the products offerings) or external

Marketing Strategy Of Coca Cola Company
The Coca–Cola Company is the world's largest beverage company. Coca–Cola began in 1886 by
Atlanta pharmacist Dr. John S. Pemberton in which he created a flavoured syrup and mixed it with
carbonated water. To date, Coca–Cola is the company's most popular and biggest–selling soft drink
in history, as well as the best–known brand in the world. The company currently features 20 billion–
dollar brands such as Diet Coke, Fanta, Sprite, Coca–Cola Zero, POWERADE, Minute Maid,
Dasani and so forth. Through the world's largest beverage distribution system, consumers in 200
countries are able to enjoy these products at a rate of 1.9 billion servings a day. There are currently 4
variants of Coca–Cola available in Malaysia, namely regular Coke, Coca–Cola Light, Coca–Cola
Zero and Vanilla Coke. The introduction of Coca–Cola Zero is mainly targeting at the young male
audience (Gender and Age). According to general manager of Coca–Cola North America, Katie
Bayne (as cited in McWilliams, 2010) said that it is common for young guys not to appeal to "diet"
soft drinks as it connoted a feminine impression. Initially, Coke Zero launched with a white
packaging (Appendix 2.1). However, Coke Zero was relaunched with a jet black packaging that
evoked a subconscious masculinity. Furthermore, the ... Show more content on Helpwriting.net ...
Brid Drohan–Stewart, Marketing Activation Director of Coca–Cola created a campaign called "Just
Add Zero" (Appendix 2.3) for young people facing challenging times in life with a more positive
outlook through optimistic life philosophy (Coca–Cola, 2014). Furthermore, to coincide with the
American college basketball season's NCAA March Madness, Coke Zero launched an advertisement
to encourage fans from different teams to come together and go from rivals to "frenemies"
(Appendix 2.4). This strategy to capture the Gen–Y market is significant to increase market share in
the sugar–free soft drink

Strategic Management Of The Coca Cola Company
Assignment of Strategic Management in the Coca–Cola Company INTRODUCTION OF COCO
COLA Coco cola is one of the largest refreshment company. It was invented in 1886 by pharmacist
john stith pemberton in Columbus. He was trying to search a cure for his addiction to Morphine
used as a painkiller as he was injured in war and he got addicted to morphine. In 1889 coco cola
brand and formula was bought by asa griggs candler and after he founded the coca cola company in
1892. ACQUISITIONS DONE BY COCO COLA There are many companies which are acquired by
coco cola in the history such as: a) Minute maid in 1960 b) Indian coco cola brand thums up in 1993
c) Braq's in 1995 d) Odwalla brand of fruit juice in 2001 REVENUE The annual reports conducted
in 2005 tells that the coca cola company sells beverage products in almost more than 200 countries
worldwide, Serving almost 1.6 billion drinks every day in 2010. Also in 2010 coca cola was
recorded the first brand to top £1 billion sale in annual grocery in uk. LOBBYING In USA coca cola
is spending a lot on their lobbying expenses. In years 2005 & 2006 it spent almost $1 million on its
lobbying expenses. It rose up to $1.7 million in 2007 and to $2.5 million by 2008, the expense
jumped to about $4.5 million in 2009. In U.S coca cola is a major force working to gain favorable
legislation for the beverage industry. Coca cola is fighting for increased taxes on soft drinks and
sweetened drinks that is why they are getting so much lobbying

The Structure And Culture At The Coca Cola Company
The next step is to research the structure and culture at the Coca–Cola Company. Culture Coca–Cola
inclusive workplace culture consists of seven core values: leadership, passion, integrity,
collaboration, diversity, quality, and accountability. Coca–Cola Company central promise is its
values, which are to refresh the world in mind, body, and spirit, and inspire moments of optimism;
to create value and make a difference. Coca–Cola Company has a diversified workplace culture that
includes programs to attract, retain, and develop diverse talent; provide support systems for groups
with diverse backgrounds; and educate all associates so that we master the skills to achieve
sustainable growth (Workplace Culture). Structure Coca–Cola Company ... Show more content on
Helpwriting.net ...
The company spends about 20% of its budget on advertisement so that it could maintain and
communicating their differentiation strategy (Macin). Coca Cola also uses its logo to set it apart
from their competitors. The use their red colored cans as a tool to be unique. These tools have been
used for years unchanged. Human Resource Concerns Coco–Cola Company's had concerns with the
effectiveness of their human resource strategy. The first is their human resources obtaining their
corporate strategy objectives. Coco–Cola evaluates the impact of their human resource managers '
capabilities on human resource management effectiveness, also the impact on corporate strategy.
Their effectiveness is associated with capabilities and attributes of the staff. Effectiveness and
productivity, cash flow, and market value has a relationship with human resource. Coco–Cola also
had to address the issue of maintaining their workforce. They must create a culture so that
employees are not fleeing the company and stay with them (The Human Resource Issues Faced By
Coca Cola, 2015). Cultural Factors Coco–Cola Company builds their culture around one company,
one team, and one passion. One Company: When you join the Company, you'll enjoy a place where
your ideas are free to find their way, support is close at hand, and pride inspires us to grow. Every
day Coco–Cola is developing meaningful and accelerated learning

The Strategy Of Coca Cola Company
Recently, the Coca–Cola Company laid out its growth plan in its 2020 vision, and it plans to double
its system revenue, increase its total servings to three billion per day, and raise its operation margins
(Banks, 2016). The company has several reasons relating to its economies of scale and cost
reductions that would make it realize its strategy. The Coca–Cola Company owns one of the world 's
strongest nonalcoholic beverage brands, and its brand qualifies as a billion–dollar brand in nineteen
countries across the world (Foster, 2014). Each of the Coca–Cola's brands generated about
fivehundred million to one billion dollars annually in revenue (Collier, 2014). Currently, the
company holds the leadership position in the world 's soda industry with a market share of 41
percent (Banks, 2016). Besides, Coca–Cola enjoys a stable global distribution system in two–
hundred countries and owns more vehicles than both FedEx and UPS combined (Elmore, 2016). The
company, therefore, has a huge moat with significant economies of scale that none of its competitors
can beat or copy.
This gives the company a very stable foundation for its future growth (Banks, 2016). Coca–Cola
Company also recorded a better–than–expected profit in the second quarter of 2016 due to its lower
commodity costs and aggressive cost–cutting (Sidorick, 2016). The company 's revenue fell by eight
percent but surpassed the average estimate by the analysts due to the boosts by the hikes in price and
its bet in the

The Macro Environment Of The Coca Cola Company
Macro–Environment Situation Macro environment are the large forces which not only affects a
company but ratter the whole industry itself. The macro–environment of Coca Cola Company
consist of sociological, technical, economic, environment, political and cultural changes. Firstly we
start with the sociological or also known as demography. This is the study of human population from
many perspective such as race, ethnicity, gender and many other. For Coca Cola to serve in different
country require a many marketing research to be done. Coca Cola currently serves in 6 different
region which is the North America, Latin America, Europe Eurasia, Africa, and Asia Pacific.
Different country has different type of demand for Coca Cola. As consumer now become more
health conscious, they have started to develop product such as coke light, coke zero which contain
zero sugar content. This is a reactive approach taken by Coca Cola to adapt to the ever changing
environment in order to stay competitive in the industry. Secondly is the technical or technological
changes. The research and development done in the field of technology has had a big effect on the
way manufacturing is done. ... Show more content on Helpwriting.net ...
Political condition involve the laws made, government agency and also unions. Since Coca Cola is a
multinational company, it run its operation all around the globe. To do this they have to comply with
many rules and regulation in many different country. This make it harder for them to do any
promotional activity as some country prohibits some product to be advertise. Coca Cola must then
study the rules and regulation, terms and condition of a country before engaging it. And also because
a Coca Cola manufacturing plan offers jobs to many worker, unions are definitely an important
factor that will affect the way they manufacture their product. Pressure form consumer will also
affect the marketing strategy as practices that are deem unethical will be

Company Overview Of The Coca Cola Company
Company Overview
The Coca–Cola Corporation is a multinational company that specializes in production, retailing and
marketing of non–alcoholic beverages. Coca–Cola is ranked number 1 as global provider of their
non–alcoholic beverages. These beverages consists of, but are not limited too, Coca–Cola, Sprite,
Fanta, Dasani, Simply orange, PowerAde, and Vitamin water. The Coca–Cola Company's main
competitors consist of PepsiCo, Dr Pepper Snapple Group, and Groupe Danone Water Division. The
company's main focus is soft drink industry, resulting in most of the company's revenue.
Analysis
Assets:
PPE: To acquire the percentage of change between the years for Coca–Cola a horizontal analysis
calculation of the balance sheet accounts must be completed. This consists of taking the most recent
period amount and subtracting it by the previous years account balance this is then all divided by the
pervious years amount. On Dec 31st, 2014 the balance for PPE was $14.6 Billion, in the recent
year–end of Dec 31st, 2015 that number decreased by 14.09% to $12.5 Billion. In order to better
judge the change in PPE, a vertical analysis needs to be calculated to help understand the drop in
PPE. A vertical analysis is done by taking the company's individual assets accounts and dividing
them by the total asset balance. This allows for a representation of how vital the account is in the
company's overall operation. The Property, Plant and Equipment vertical analysis for the year of
2015 is

Company Analysis : Coca Cola
Coca–Cola to increase their revenues they need to concentrate on the customer perspectives. The
company can increase their revenues by making sure they retain their customers and increase
customers that buy their product. The company can make sure that they increase their revenue and
customers by analyzing the company's sales prices, costs for materials and services, quality of
products and services, product innovation, timing of delivery of products and services, and
improvement in customer service.
My part of the paper that I had to write about was the customer perspective of the company Coca–
Cola. Coca–Cola is a much liked product in the U.S.A. and in other countries. If you go anywhere in
the world you can always find Coca–Cola. Coca–Cola is the most consumed soda pop in the world
today. Coca–Cola focuses on their customers perspectives by working on their product and services.
They also focus on increasing their customers and retaining their customers that they have had. The
Coca–ColaStore.com, they strive to provide us with the best customer service possible. They have a
customer service operation where there are a lot of people helping the customers. They have this
saying at the Coca–Cola Refreshment, "happiness is more than something our consumers hold in
their hands. It's something they take away from every interaction." They have over 6000 employees.
Customer service has a mission to continue to improve their customer satisfaction, installation and

Mission Statement Of The Coca Cola Company
The company of focus is the coca cola company; it is a multinational company aimed at catering the
world's need for beverages. The starting point of the company begins with the company's mission
statement. The mission indicates that the sole aim of the company is to refresh the world, inspire
moments of optimism and happiness and eventually to create value and make a difference. The
vision of the company similarly serves as a referral point for the business that is largely
multinational. In order to sustain this significant growth by the company, the vision stated by the
company points out what it needs to do. The vision states that in terms of people, it aspires to be a
great place to work, where the people are inspired to be the best versions of themselves. Coca–cola,
brings forth to the globe a quality portfolio of beverage brands that attempt to satisfy the people's
desires. The company also seeks to establish a loyal and winning customer network and suppliers
which aims to create an enduring relationship with their clients. The company also aims to be highly
productive and a fast–paced organization (Grundy,213–229). 1. The risk of entry by potential
competitors. Industries that remit high returns, in the end, will always attract new entries in the
business. However, new entrants will mean a decline in the general profits of any given firm. Unless
the entry of new players is rendered impossible by incumbents and long playing firms, like in our
case coca cola. Through

Introduction
We all have our idols that aspire and hope to emulate, for example Sachin Tendulkar, Sourav
Ganguly, Wayne Rooney, Aamir Khan etc. the list is endless. All these prominent and great
personalities have endorsed a company and a brand which stands for what these celebrities
symbolise which success, greatness in their respective fields. 'The Coca–Cola Company' signifies all
these qualities and I wish to work in such a company one day.
History
The Coca–Cola Company is an American multinational beverage corporation and manufacturer,
retailer and marketer of non–alcoholic beverage concentrates and syrups, which is headquartered in
Atlanta, Georgia.
The company is best known for its flagship product Coca–Cola, invented in 1886 by pharmacist
John Stith Pemberton in Columbus, Georgia. The Coca–Cola formula and brand was bought in 1889
by Asa Griggs Candler, who incorporated The Coca–Cola Company in 1892. The company operates
a franchised distribution system dating from 1889 where The Coca–Cola Company only produces
syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive
territory. The Coca–Cola Company owns its anchor bottler in North America, Coca–Cola
Refreshments.
Business
The company has a long history of acquisitions. Coca–Cola acquired Minute Maid in 1960, the
Indian cola brand Thums Up in 1993, and Barq's in 1995.In 2001 and it acquired the Odwalla brand
of fruit juices, smoothies and bars for $181 million. In 2007, it

The Success Of The Coca Cola Company
Dear Mr Kent,
I am writing to you to discuss the success of the Coca–Cola Company thus far and to discuss
recommendations in which the company could use. These recommendation will help the company to
become more environmentally friendly, more of an ethical company and therefore to create a better
image for the company. I will be discussing recommendations in reference to the United Nations
Global Compact principles, specifically, principles one and eight:
1. "Business should support and respect the protection of internationally proclaimed human rights;
8. Undertake initiatives to promote greater environmental responsibility" (UNGC 2015).
I will be discussing potential improvements towards the company's human rights initiatives and their
environmental footprint. I will also be discussing the potential benefits and costs of these
implementations in reference to the company and its stakeholders.
Coca–Cola Company: Human Rights
We can clearly understand that Coca–Cola takes its human rights policies in a very serious manner.
By following the many principles from policies such as the United Nation Global Compact,
Universal Declaration of Human Rights and the International Labour Organisation's Declaration on
Fundamental Principles and Rights at Work (Coca Cola 2015), really expresses to the public and
stakeholder's your care for human rights. This amount of effort is also shown through the 'Human
Rights Conferences' in which Coca–Cola and many other companies discuss

Company Background Of The Brand Of Coca Cola
Part I. Strategic Auditing Company Background The iconic brand of Coca–Cola dates back to the
late 1800's when a pharmacist from Atlanta created a distinctive soft drink that would take the world
by storm. Initially charging five cents per glass out of a soda fountain machine at local convenience
stores, Coca–Cola started to grow and expand outside of Atlanta. Once they recognized success as a
fountain drink, Coca–Cola then started the production of bottling the beverage. Coca–Cola beverage
consumption has since grown and is now around $1.9 billion a day with presence in over 200
differnet countries (Coca–Cola History│World of Coca–Cola, n.d.). Having such global success has
lead to the ability of Coca–Cola to acquire other ... Show more content on Helpwriting.net ...
In first world countries like the United States of America, where they originated, Coca–Cola has
little need to worry about the risk of political instability. It is when they enter into third world
emerging markets the Coca–Cola opens themselves up to instability and corruption risks. The risk
faced in these less developed countries could result in a loss of investment if problems were to arise.
Economic Factors: Being a dominant brand worldwide, it means that Coca–Cola products are being
bought and sold using many different types of currency. Because of this, Coca–Cola is face with
foreign exchange risk. Recently, many economies in Europe have been struggling and currencies
have become unstable. This is an economic risk faced by Coca–Cola due to their global expansion.
Social Factor: One of the major external factors that influence the success and decisions made by
Coca–Cola is the sociocultural trend towards healthy alternatives. Because the original Coca–Cola
was high in sugar and caffeine, which is unappealing to the current health trend, Coca–Cola needed
to adjust products or their success would be a thing of the past. Environmental: Just like that change
to a healthier life style, the current societal norms take into consideration the environmental impact
of large corporations. Coca–Cola uses a large quantity of water in the production process and has
been criticized by their environmental stakeholders. This has caused Coca–Cola to find

Coca-Cola Company: Then and Now
Case Study Coca–Cola Company: Then and Now
Vladyslav Mozharov vladyslavmozharov@cityu.edu MBA 545: People and Systems in
Organizations
John Elmer
Case Study – Coca–Cola Company: Then and Now
May 1, 2014
The traditional change model consists of three steps: unfreezing, i.e. recognizing the need for
change because of some event or threat, the actual change actions and refreezing, i.e. incorporating
new ways of operating and thinking into everyday operations of the organization. Apply this model
to the situation at the coca–cola company at the point when the lawsuit was served in 1999.
As it is stated in the case of Coca–Cola, it was a marketing machine ran by bureaucrats and tried to
create an image of their brand more than ... Show more content on Helpwriting.net ...
The next stage is a stage of providing the actual change actions. Here, the company has chosen a
new CEO and President, Douglas Daft, who was an opposite of Ivestor. Daft was a delegator, who
wanted to turn Coca–Cola to a most desired company by employees in the world. He also saw a
company as a head of the class, when speaking about diversity of workforce and business. Daft was
fast in his actions. He has put Ware on the position of Vice–President for Global Public Affairs, as
he was concerned about diversity issues in the company as well. They applied Ware's suggestions
about supporting the diversity from the top–executives and tying compensation increases to the
achievement of diversity goals. On this stage, the U.S. District Court for the Northern District of
Georgia approved the Settlement Agreement, which was used to non–hourly U.S.–based workers of
the company, excluding its bottlers and called for pay–back to employees, future pay equity and
equal employment opportunity. Task Force was created to provide an independent supervision of
company's compliance and was reporting on implementation of these programs. On this stage,
Coca–Cola learned a lot about its past mistakes and provided dozens of changes to its policies and
procedures. As it is not possible to change a whole organization in a short–time period, Coca–Cola
was implementing changes during the next decade after a lawsuit and even created a document,
called "Manifesto of

The Marketing Profile Of The Coca Cola Company

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