1. Media Audiences
Media audiences is the most important factor in the media. Without the audience the media
would have no moral and wouldn’t be as productive and attractive. Audiences are often
divided into categories based on social, lifestyle, business etc. this is where the
advertisements separate their target audience into specific areas. Advertisements in media
can be broachers, broadcasted, filmed/performed etc. Advertising costs a lot of money, up to
millions. Advertisements are divided into target audiences by separating age, gender,
lifestyle, sexuality, postcodes (geo demographics) and locations

2. Age
 In advertising, age is a modal target that is controlled when publishing. It
ranges from ‘U’ = suitable for everyone to ‘18’ = only above this adult age.
There are 6 main codes for age restrictions on movies, games, adverts, and
other public promotion products. These are the following;
 U = suitable for All
 PG = Parental guidance
 12 = 12 years +
 12A = 12 adult
 15 = 15 years +
 18 = 18+ (adult)
The cinema industry categorizes audiences in
many different ways but often relies on an age-
related scheme which closely follows the film
certification categories (U, PG,12, 15, 18):
•Children (5-11 years old)
•Family groups
•Teenagers / young couples / students
•Adults
ABC 1; Demographic classifications in
the UK refer to the social grade
definitions, which are used to describe,
measure and classify people of
different social grade and income and
earnings levels, for market research,
social commentary, lifestyle statistics,

3. Gender
 Gender is another modal target audience that is controlled when
publishing and advertising. Different products vary for different
genders. For example ‘Rimmel London’ is a woman eyeliner product
which is clearly and purposefully aimed at females. Where as an
example of a men's advert would be ‘Calvin Klein’ boxers. This is
how advertising markets separate the gender equality when
advertising.

4. Locations
 Locations are a key source to advertisements and publishing. When
adverts go out on the streets to be put up and published, they take
in some data first, finding out which is the best area to promote and
publish their product. Most companies/producers tend to have the
common technique to put out their adverts on main/ high roads. This
is clearly useful knowing it’s where customers and audiences spend
their time, whether its just for lunch, or for working or living
locations. For example setting up a poster of new ‘Nike running
trainers’ in oxford street would be an immediate attraction as
thousands of people occupy the location each day.

5. Lifestyle
 Adverts that are deliberately produced just for lifestyle are
regularly done at specific hours of the day. This is a technique
advertisers use to make sure they are able to attract the correct
audience at the correct time of the day. For example advertising
a ‘Hugo Boss’ watch at 9am wouldn’t be a wise and persuasive
decisions. Reason being for this is that just knowing that it’s a
luxury/expensive products it automatically sections what target
audience the advertisers are trying to get at, and in this case it
would be professional working people (preferably men) that
could afford this product. Therefore they would show the advert
at a later time, possibly during the evening.
 This would be done for any other type of lifestyle related
products such as sport products, food, business, technology etc.