RnT is an ad agency with deep understanding of changing Consumer Behaviour and Marketing trends. We believe in partnering with our clients and having a hands-on approach to problem solving.
1. Our World is a cluttered marketplace today
And Consumers want Brands to become their Personality Statements,
Badges, StatusSymbols, Conveniences, Cultural Identities and what not!
2. Brands are Concepts which can’t be defined within limited parametersof markets
Concepts define them and put Life into them making them Vibrant and Meaningful
3. We believe Brands need Unique Expression and Freedom
They operate today in uncharted territories and discover new horizons
4. Becauseyour Brand is not your
Logoor Colour or a Product or
even your Co. reputation…
its an Expression of Emotion or
Feeling that Users share when
they Interact or Connect with
your Brand!
6. • Brand Communication Consultancy – Strategy& Positioning
• AdvertisingSolutions – Print, Television, Radio & Outdoors
• Design Solutions – Branding, Packaging & Events
• CorporateCommunications – Brand Identity &Stationery
• Brand Extensions – Segmentations & Consumer trends
• RetailConnection – POS & In-shop branding
• InnovativeConsumer Connection
• Digitalor New Media
We helpyour Brand connect
Take your Pick from our Basket of Offerings
YourBrandneedsmayevolvewithtime
7. So when your brand is looking for a meaningful position in the market place…
To be Launched or find Sustenance to enhance its space in the Consumers’ mind
or even prolong its Life Cycle…
We helpyour Brand connect
8. At RnT, we believe that we can help your brand to meet every challenge…
“Is your brand ready for the next generation?”
We helpyour Brand connect
9. Six Steps to Plan
1.
Evaluate
• Lookat your Brand insideout in details
• Whatworked and what didn’t in the past
2.
Understand
• Assessyour MarketPotential
• Researchto validateyour feelings
3.
Homework
• Evaluateyour Resources
• Production, Human, Financial,Otherwise
We helpyour Brand connect
10. 4. Plan
• Put your Brand Vision in Perspective
• Whatis the best suited approachfor your Brand to achieve
5. Strategy
• Mapyour Brand Path
• Robustand solidStrategy to get ahead of the competition
6.Launch
• Takea Leap into the Future
• Successis hard work and never unrewarded
Six Steps to Plan
We helpyour Brand connect
16. POPPERS Brand Campaign
In movie time snacking, Popcorn is
accepted product all over the world.
Specially so for the Western audience.
Now even in India its getting recognised as
the ‘go to’ snacking while watching films
while at movie halls or even at homes.
But there’re no branded Popcorn that’s
available in the market. That’s where
Poppers positioned itself as the Filmy
snack – Sabse Bade Dramebaaz, Crunchy
Munchy popcorn.
18. The Brand wants to break away
from the stereotype packaging
for its export market.
The Can is a more acceptable
format of a drink there. So here
it is!
Jayanti Jaljeera packaging
37. Tomorrow’s Brands need not only
address many questions but also tackle
Emerging Trends, Consumer Aspirations, Market
Situations , Competitive brands and the Environment
38. Brands needs to stay relevant
with changing generations!
Changing Media Behaviour
poses a challenge for Brands
to remain Contextual
39. What is our Promise?
We endeavour to make clients’ lives easier in a Smart
way that gives them a cutting edge in their business
40. Ourchallenge is to help
brands in building an
ecosystem to remain
contextualwhatever the
message is
ITSolutions,
Digital Solutions,
Brand Strategy,
Brand Communication
& Advertising Solutions
41. What are our strengths?
OurUnderstanding, Our Ideas, Our Pricing and
Ourdelivery of Solutions