The client is proposing an advertising campaign for a new male aftershave called "Adventure" with a £100,000 budget. The advertising should target middle-aged men between 35-55 who enjoy outdoor activities and have disposable incomes. Print and television advertising will be used to increase brand exposure and sales of the product by featuring images of rugged outdoor landscapes and a clear image of the green aftershave bottle.

1. Client proposal
In order to create an advertising proposal I need to gather information
about the company that makes the product, where it wants to
advertise, what it wants the advertising to achieve and how much it
has to spend.
The advertising budget for my campaign to advertise my new male
aftershave ‘Adventure’ is £100,000.
I want my adverts to target middle aged men between the ages of 35-
55. This target audience will have a disposable income and would
want to buy a brand new aftershave that is both desirable and
appealing to this market. My aftershave is for men who enjoy the
outdoors , are adventurous and manly. These men want to feel strong ,
confident and masculine.
The type of advertising that will suit this campaign is print and tv
advertising as this will give my brand lots of exposure and increase sales
of this new product.
My print advert will feature the great outdoors ; rugged mountains,
blue skies, turquoise waters , towering green trees to show the feeling of
adventure , escape and freedom. It will be colourful stylish and sporty .
There will be a clear image of the product which is green and linked to
the natural world .
My audience are men (35-55) who work hard and enjoy spending their
money on outdoor pursuits and expensive holidays . they will have
disposable incomes and will enjoy looking after themselves and their
hobbies . they are men who enjoy the great outdoor s and have a
great sense of adventure