This document analyzes and compares how the movie posters for Legally Blonde and Fast & Furious 6 target their audiences. The Legally Blonde poster uses pink colors and features a confident female protagonist to appeal to women, while also including male characters to broaden the audience. In contrast, the Fast & Furious 6 poster uses darker, "men colors" with muscular male protagonists in the foreground, appealing more to male audiences. Both posters prominently feature famous actors and include age ratings to indicate their target demographics.
1. Legally blonde + Fast&Furious 6 how
the posters target their audience
Annotating the posters how they
target their audiences.
2. Legally Blonde Target audience looks like
it’s aimed at females with
the colours they use with
all pink to attract the
female audience’s as pink
is mostly represented a
female colour even tho it’s
a unisex colour.
Even though it’s a rom-com/chic
flick they’ve added at the
background male characters so
they can broaden the appeal of
their audience’s to males and
females.
Here it shows the women all
confident with her pink dress
and her dog in pink but in one
hand carrying books so it stops
the stereotypes of blondes being
bimbos and a sexy young women
in a campus educating herself so
it shows a bit of humour to it as
well as there’s something you
wouldn’t usually see everyday.
The tag-line shows this
summer go blonde giving a
bit of a humour it as the
‘LEGALLY’ is in bold and
shows a bit of seriousness on
one side but a pun on the
other.
All the colours they use are
bright and vibrant which
attracts the female
audiences.
Here also shows the credit of
all the other actors so they
might appeal to other
audience’s seeing other
actors/actresses that’s
involved in the film.
The age classification of this
film is PG so there can be
more ranges of audiences.
3. Fast&Furious 6
The colours they use here are
bold and men colours such as
grey and blue but the whole
the picture together is plain
and simple with not much of
bright colours.
‘Fast & Furious 6’ title has a
bit of shine and shading
linking to the cars they use
in the film.
The tagline says ‘All roads lead to
this’ giving a hint to the narrative
of this film as it’s about dirty racing
and its all about being fast and
furious.
The dominant male in the front is
portrayed as the protagonist
because he is looking straight at
the camera in a dominant
position, with the other two
looking like sidekicks as they’re
either side of him looking
outwards, all of the characters are
standing in strong positions
looking like they are ready for
action. For example the woman
with her hands on her hips
showing attitude and not the
typical type of girls in heels
looking all sexy but here you see
their in t-shirts and and flat shoes
and looking like one of the crew
members.
Here shows the three main
characters that are the
most famous and
recognised so when the
audiences see this they will
want to watch the film
because of the actors that’s
playing in the film.
Here shows the age classification
of PG making the audiences
aware who its suitable for.
At the background you can see
iconic buildings such as the
London eye and the Big Ben
showing where it’s located at
and were its being filmed at
London.