Web 3.0 and The Future of Social Media - BuzzNumbers Presentation

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Web 3.0 and The Future of Social Media - BuzzNumbers Presentation on The future of online consumer insights

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Web 3.0 and The Future of Social Media - BuzzNumbers Presentation

  1. 1. Web 3.0 & The future of Social Media As seen in… Asasdasdf
  2. 2. Web 3.0 & The future of Social Media The future of consumer insights As seen in… Asasdasdf
  3. 3. Web 3.0 & The future of Social Media About Me As seen in… Asasdasdf
  4. 4. About Me Nick Holmes a Court Executive Director, BuzzNumbers Serial Online Entrepreneur As seen in… Asasdasdf
  5. 5. About Me Corporate Experience Enterprise Technology Online Marketing Digital Media Business Intelligence Financial Reporting As seen in… Asasdasdf
  6. 6. The future of consumer insights About BuzzNumbers As seen in… Asasdasdf
  7. 7. About BuzzNumbers Social Media Monitoring Web Technology Company Track & Monitoring Online Social Media, News, Blogs, Forums Video, Websites, Search Engines Analytics & Reporting Online Influence, Location Analysis, Sentiment Analysis, Issue Analysis As seen in… Asasdasdf
  8. 8. Social Media Monitoring & Analytics Why business cares? Media Monitoring Market Research Marketing effectiveness Product & Service feedback Brand & Issue Benchmarking Consumer Insights & Research As seen in… Asasdasdf
  9. 9. Our Customers & Experience Our Customers Marketing Departments Corporate Communications Government Agencies Advertising & Marketing Agencies PR Agencies HR, Customer Service, Sales, IT As seen in… Asasdasdf
  10. 10. The future of consumer insights Australian Social Media & Online Usage As seen in… Asasdasdf
  11. 11. Australians are sharing experiences online 2.3 Million Australians have created a blog 1.6 Million Australians ongoingly update their blog since creating it 7.1 Million Australians read one or more blogs regularly Source: January 2009 Nielsen Media National Readership Survey As seen in… Asasdasdf
  12. 12. Australians talk and listen online… 84% of Australian internet users using Web for sharing content such as photos, links and video 83% consume Consumer Generated Media content 39% of Australians create online content in the form of uploading video and music Source: January 2009 Nielsen Media National Readership Survey As seen in… Asasdasdf
  13. 13. ACCC regulates online, a tipping point? “ACCC found that use of newspapers alone to advertise product recall notices is in many cases no longer sufficient, and that communication channels allowing direct contact between the supplier and consumers, such as social media, are the most effective methods of communicating product recalls” 31 May 2010 st As seen in… Asasdasdf
  14. 14. Consumers trust online information As seen in… Asasdasdf
  15. 15. The future of consumer insights What Web 3.0 means at BuzzNumbers As seen in… Asasdasdf
  16. 16. The evolution of Web Web 1.0 : 1994 - 2003 Communications Publishing Platforms eCommerce Web 2.0 : 2004-2010 User generated Social Media & Social Collaboration Data Compatibility content Networks Web 3.0 : 2010 onwards Creating meaning & value from all this activity As seen in… Asasdasdf
  17. 17. The future of consumer insights The impact of Web 2.0 on Corporations As seen in… Asasdasdf
  18. 18. The impact of Web 2.0 on Corporations What percentage of your customer decisions are influenced by online? How much has that changed in the last 3 years? How much will this change in the next 3 years? As seen in… Asasdasdf
  19. 19. Before Web 2.0 As seen in… Asasdasdf
  20. 20. How Web 2.0 changed the relationship As seen in… Asasdasdf
  21. 21. The future of consumer insights Understanding Business Decision Making As seen in… Asasdasdf
  22. 22. Making internal business decisions Internal indicators Sales Marketing Customer Service Supply Chain ERP Financials As seen in… Asasdasdf
  23. 23. Making external decisions To understand the market Suppliers Services Pricing Products Competitors As seen in… Asasdasdf
  24. 24. Can the external world help us internally? The Web is a great source Business intelligence Market trends Product feedback Market demand Consumer opinions Issue & event discovery As seen in… Asasdasdf
  25. 25. The future of consumer insights Online Business Intelligence As seen in… Asasdasdf
  26. 26. Business intelligence isn’t new We use BI every Day… “The ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal” Hans Peter Luhn, IBM - 1958 As seen in… Asasdasdf
  27. 27. Pillars of Online Business Intelligence Business Predictive Reporting Performance Forecasting Analysis Management As seen in… Asasdasdf
  28. 28. Traditional BI has been expensive Extract, Transform & Load Data Warehouse OLAP & Cubes Business Modeling As seen in… Asasdasdf
  29. 29. Traditional BI Sources Sales Financials Marketing ERP BI Customer Service As seen in… Asasdasdf
  30. 30. Making informed decisions “Because of lack of information, processes, and tools, more than 35 per cent of the top 5,000 global companies will regularly fail to make insightful decisions about significant changes in their business and markets.” 2009 Gartner Group, Future of Business Intelligence Survey As seen in… Asasdasdf
  31. 31. Making better decisions from the web Tracking, measuring, analysing and extracting market intelligence from the web is the future of Business Intelligence Augmenting internal business data with online insights brings significant new commercial opportunities As seen in… Asasdasdf
  32. 32. The future of consumer insights Case Studies As seen in… Asasdasdf
  33. 33. Unilever Product development Market feedback Social Networks Open Networks Closed Networks Marketing analysis As seen in… Asasdasdf
  34. 34. Taronga Zoo Consumer Engagement Online images Flickr Blogs Social Media Geographic Targeting Media planning As seen in… Asasdasdf
  35. 35. Major Insurance Company Issues Analysis Topic Categories by Entity 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% n li ty rs e it y e s io ng ew ic tito al ua at Pr Ra Qu N ut pe Q ep al t m t ic e uc uc er R Co od en od rv d/ an Se Pr G Pr Br Client Comp A Comp B As seen in… Asasdasdf
  36. 36. Ford Motors Demand Analysis Inventory Planning Market Analysis Geographic Analysis Product discussions' As seen in… Asasdasdf
  37. 37. Big 4 Accounting Firm Graduate Recruitment Customer Insights Market Analysis Communications Management Program design As seen in… Asasdasdf
  38. 38. Geographic Analytics Demand Analysis Issue Analysis Campaign messaging Media planning PR Engagement As seen in… Asasdasdf
  39. 39. Geographic Analytics Demand Analysis Issue Analysis Campaign messaging Media planning PR Engagement As seen in… Asasdasdf
  40. 40. Geographic Analytics Demand Analysis Issue Analysis Campaign messaging Media planning PR Engagement As seen in… Asasdasdf
  41. 41. Geographic Analytics Demand Analysis Issue Analysis Campaign messaging Media planning PR Engagement As seen in… Asasdasdf
  42. 42. Geographic Analytics Demand Analysis Issue Analysis Campaign messaging Media planning PR Engagement As seen in… Asasdasdf
  43. 43. The future of consumer insights Applying Online Insights to you As seen in… Asasdasdf
  44. 44. Applying Online Insights to you Start listening Ask questions Collect & explore your data If your not ready, don’t worry about strategy & engagement Ignore “Social media experts” Focus on solving core business problems Listen, Learn, Engage (Repeat) As seen in… Asasdasdf
  45. 45. Thanks for your time… As seen in… Asasdasdf
  46. 46. Thanks for your time Stay in touch! Twitter: @BuzzNumbers Twitter Personal: @NickHaC LinkedIn: nick@buzznumbershq.com Phone: 1300 886 192 Happy meet for a coffee to share our experience in your industry sector. As seen in… Asasdasdf

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