2. Form: Online fact/advice website
Structure: Written articles with paragraphs,
subheadings, bullet points
Content: Information about different topics,
pictures, videos
Technical conventions: hyperlinks, tabs etc
Mode of address: formal, serious, informative,
tries to be objective
NHS

3. Conventions
Advertising Board – this gives
information about the latest news and
factual information which helps people
gain knowledge and information on the
website and on health (provided they
are looking at the NHS website.
On screen page menu - this home
page has a big menu section on the
page to direct you to different pages
and help people find exactly what
they need. This is good for the
audience because it makes it quick
and easy to navigate through the
website and find what they are
looking for quickly and efficiently.

4. Navigation bars and drop down menus –
the website has a navigation bar to help
navigate people to the right areas of the
website. This is good because there is an
organized structure and it will be easy for
the users to navigate throughout the
website being aware of what they're
looking at and where to find things.
Embedded video – some websites have
embedded videos because it is a quick
and easy way to get a point across and
it is more understanding towards the
audience. Quick way of explaining a
certain topic which saves the user time
and would much rather use the website
due to this.

5. Search box – There is a search
box in every website. This is so the
user can be located to a certain
page that they are looking for
quickly and efficiently. This is good
because the user doesn’t have to
spend too much time looking for
something when it is much quicker
to find the page using its key
words.
Logos with hyperlinks – There are
many hyperlinks with logos to
represent them so the user can be
navigated easily to there preferred
page quickly and it will be easier to
find the page they are looking for.

6. Slogan – There are normally
slogans on websites to attract the
audience into the website. Slogans
can be the summary of an add,
Sharing, Saving and printing –
This is an efficient way for
someone to share there
knowledge with others. And
keep the research and pages
they’ve read documented for
future references.
Tabs for the specific topic – There
are tabs for specific topics so that
the information is structured and
the reader can read specifically
what's necessary.;

7. Subheadings –
subheadings are to
specifically summarise the
piece of text following.
This helps the audience
pick out the correct
information that they may
want to read
Bullet points – Bullet
points are too portray
some types of information
in a simple form so it is
more understandable for
the reader.
Hyperlinks –
Hyperlinks redirect
people to different
pages and help people
quickly find a page
they might be looking
for.