This document summarizes the key conventions used on the NHS website. These include navigation bars with drop-down menus to help users find information, embedded videos to provide inside information, and a search box to easily find relevant articles. Other conventions are icons for sharing content, commenting on articles, and using images and boxes to catch users' attention. Subheadings, bullet points, and hyperlinks between pages also help with navigation. The logo acts as a hyperlink to the main page to aid research.

1. Factual website

2. Conventions NHS front page.
• One of the conventions on NHS front page is navigation bars with tabs , they all have drop down
menus to most popular topics, which helps you finding more information about the NHS website.
• The embedded videos, help people to get inside information about NHS.
• Another convention is the search box where you can type anything you want to know about the
NHS and all the relevant stories will pop up, this is very helpful because people will find it easier to
find what they searching for.
• Sharing, saving ,printing icons is part of advertisement they want people to share it and tell other
people about it.
• The name of the article is convention because usually they would make the title sound interesting
so the readers can carry on reading .
• Comments are convention as well you comment on story you like, and give your opinion.
• Images, catches people attention the most, because sometimes they put really affective pictures
which catches the eye.
• Advisee box/boxed information is there to help people with their research and find things they
need on the website.
• Subheading, Bullet points, hyperlinks these are used in every website as convention, when you
click on hyperlink it takes you to another page, which is very helpful instead of looking for it. Bullet
points makes it look clear and easier to read which is also helpful and they have specific topic as
well as a subheading.
• Logo with hyperlink to main page, helps the readers on their research and make it very easy for
them to find what they looking for.
• Slogan is a short and striking or memorable phrase used in advertising.

3. • Form: Online fact/advice website
• · Structure: Written articles with paragraphs,
subheadings, bulletpoints
• · Content: Information about different topics,
pictures, videos
• Technical conventions: hyperlinks, tabs etc
• · Mode of address: formal, serious, informative,
tries to be objective